Marketing intelligence
that thinks like your team.
Pick a plan by how much you run, not how much you spend. Every plan includes onboarding on your own data, Hook AI and the decision centre. Move up whenever you outgrow the limits.
Worth saying
Most tools charge you to look at data.
We charge you to stop losing money.
Pricing scales with the spend we protect, not with seats you never use. If it is not paying for itself, tell us and we will fix it or refund it.
Included on every plan
The parts nobody should pay extra for
Command Centre
One overview with operator and executive views, plus a triage bar of what needs attention today.
Daily brief
A written morning read of what moved, what it cost or earned, and the actions worth taking.
Watchtower monitoring
Every connection re-checked on a 15 minute sweep, with self-healing retries and plain English alerts.
Onboarding on your data
Connections, history backfill and configuration handled by us, with a named account manager.
Hookology plans and pricing
Single Brand
For one brand and a small marketing team
Understand what is actually happening across your marketing.
Everything you need to see what your marketing is really doing.
Configuration & Implementation
Self-Service Configuration · Included
Included with your plan
Extra brands are not available on this plan
What's included
- 1 brand · 2 users · 5 connected accounts
- Every paid, web and search source in one place
- Command Centre, Hook AI and Decision Centre
- Revenue Guard daily protection
- Basic attribution and forecasting
Growth
For growing marketing teams
Know what to change next, and why it matters.
Full-depth intelligence across every channel you run.
Configuration & Implementation
Guided Configuration · £495 one-off
Pay annually and save £1,493 in year one. Includes £495 Guided Configuration.
Extra brands £119/mo each, up to 2
What's included
- 2 brands · 5 users · 10 connected accounts
- Full market and competitor intelligence
- Advanced attribution and full forecasting
- Advanced Revenue Guard with cross-system checks
- Outcome learning and anomaly detection
Scale
For advanced marketing operations
Coordinate and optimise the whole marketing operation.
Model the decision before you make it.
Configuration & Implementation
Managed Configuration · £1,495 one-off
Pay annually and save £3,493 in year one. Includes £1,495 Managed Configuration.
Extra brands £99/mo each, up to 6
What's included
- 4 brands · 10 users · 25 connected accounts
- Scenario modelling and causal intelligence
- Hourly Revenue Guard monitoring
- API access, advanced exports, scheduled reporting
- Priority processing and support
Enterprise
For complex organisationsFrom £3,000/mo
Run marketing intelligence as governed company infrastructure.
Built around your data estate and governance needs.
Configuration & Implementation
Bespoke Implementation · Scoped
Bespoke build and commercial terms
What's included
- Custom brands, users and connections
- Custom AI capacity and data retention
- SSO/SAML, advanced permissions, audit logs
- Warehouse connections and custom integrations
- Dedicated onboarding, training and SLA
Priced around the money you are actually running
Every plan includes up to £25k a month of managed advertising spend. Above that, a flat band applies, because more spend means more syncing, more monitoring and more at stake.
Up to £25k a month
Included
Included with every plan.
£25k to £100k a month
+£199/mo
Higher sync frequency and deeper anomaly cover across more volume.
£100k to £250k a month
+£399/mo
Portfolio-grade monitoring, forecasting and budget reallocation.
Over £250k a month
Let's talk
Scoped with you, usually alongside an Enterprise agreement.
Compare every plan
Same platform on every plan. What changes is how much you can run and how deep the analysis goes.
Scale
Intelligence
Protection and capacity
Advanced analysis
Reporting and control
| Feature | Single Brand£249/mo | Growth£499/mo | Scale£999/mo | EnterpriseCustom |
|---|---|---|---|---|
| Scale | ||||
| Client brandsSeparate brands or businesses you can run side by side. | 1 | 2 | 4 | Unlimited |
| Team membersPeople who can log in to the workspace. | 2 | 5 | 10 | Unlimited |
| Connected accountsAd, analytics and search accounts you can connect. | 5 | 10 | 25 | Unlimited |
| Tracked competitorsRivals monitored for ads, offers and messaging. | 3 | 10 | 25 | Unlimited |
| History retainedHow far back performance and decision history is kept. | 1 year | 3 years | 5 years | 10 years |
| Intelligence | ||||
| Hook AI assistantThe strategist that answers questions and explains movements. | Core | Full | Full | Full |
| Decision centreRanked actions with expected impact and reasoning. | Core | Full | Full | Full |
| Business memoryWhat the system remembers about your business and what worked. | Core | Advanced | Advanced | Advanced |
| Attribution engineCross-platform reconciliation of where results actually came from. | Basic | Advanced | Advanced+ | Advanced+ |
| ForecastingProjected revenue, profit and pacing against your goal. | Basic | Full | Advanced | Advanced |
| Market intelligenceDemand, seasonality and category movement. | Basic | Full | Full | Full |
| Competitor intelligenceRival offers, creatives and messaging shifts. | Basic | Full | Full | Full |
| Creative+ studioPaid add-on: brand-aware ad and social creative with platform copy. | ||||
| Creative intelligenceFatigue, colour, hook and format analysis on your creatives. | Core | Advanced | Advanced | Advanced |
| Protection and capacity | ||||
| Revenue GuardAlways-on checks for expired offers and commercial mistakes. | Core | Advanced | Advanced+ | Advanced+ |
| Guard sweep frequencyHow often live ads are re-checked. | Daily | Every 6 hours | Hourly | Hourly |
| AI capacityHow much analysis you can run each month. | Standard | Enhanced | High-volume | Custom |
| Creative processingHow many creatives can be analysed each month. | Standard | Enhanced | High-volume | Custom |
| Priority processingYour jobs jump the queue at busy times. | ||||
| Advanced analysis | ||||
| Scenario modellingTest budget and target changes before you commit. | ||||
| Budget reallocation plansSpecific move-this-here budget instructions. | ||||
| Cross-channel causalityHow one channel affects another, not just last click. | ||||
| Experimentation frameworkStructured tests with readouts and confidence. | ||||
| Outcome learningThe system scores its own past calls and adapts. | ||||
| Commercial anomaly detectionEarly warning on margin, pricing and revenue breaks. | ||||
| Reporting and control | ||||
| Scheduled reportingAutomated briefings by email on your schedule. | ||||
| Advanced exportsFull data exports for your own modelling. | ||||
| White-label reportingYour branding on client-facing output. | ||||
| API accessProgrammatic access to your data. | ||||
| Granular permissionsControl who sees which clients and areas. | ||||
| SSO / SAMLSingle sign-on through your identity provider. | ||||
| Audit logsA record of who changed what, and when. | ||||
| Priority supportFaster response times and a named contact. | ||||
Onboarding and account management included
Every plan includes a scoped setup on your own data and a named account manager. Change plan or cancel any time from billing. Annual plans include two months free. VAT calculated at checkout.