Stop losing ad spend in the first 3 seconds.
Hookology tears down every hook you run, forecasts fatigue while the ad is still earning, and hands you one verdict per creative: cut, keep or clone. Built by media buyers who got tired of settling creative arguments with opinions and paying for the answer in wasted spend.
30 minutes, your accounts on screen, no deck. You leave with a straight read on your creative either way.
Every live ad
Torn down
Hook, opening frame, format, angle and offer scored, not just spend and ROAS.
Fatigue
Called early
Flagged while the creative still earns, so the refresh is briefed, not rushed.
Every asset
Cut, keep, clone
One verdict per creative each morning, with the reasoning written out.
Margin
In the maths
Cost of goods, shipping and fees included, so a winner is a real winner.
The problem we live
You are not short of creative.
You are short of a reason to believe in it.
Budget burns in the scroll, fatigue arrives without warning, and every refresh cycle starts from a blank page. We ran those accounts before we built this, so the platform answers the questions we could never answer fast enough.
The hook is still a coin flip
Three seconds decides whether the ad exists at all, and the evidence behind that decision is usually a gut feel and someone else's swipe file. You find out you were wrong once the spend has already gone.
Fatigue arrives as an invoice
Frequency creeps, CTR softens, CPA drifts. By the time the dashboard makes it obvious, you have spent a fortnight's budget propping up a creative that stopped working ten days ago.
Every cycle starts from zero
New batch, new hooks, same arguments. Nothing compounds, because nobody wrote down which pattern won, on which audience, at which point in the season, or why it stopped.
Reporting that describes, never decides
A wall of thumbnails sorted by spend tells you what happened. It never tells you which one to kill on Monday, which one to scale, and which one deserves three more variants by Friday.
The Hookology solution
Creative decisions with the working shown.
Four jobs, one workspace, tuned to your account rather than a template. Teardown, pattern, fatigue and profit, each one linked through to the full feature page when you want the detail behind it.
Teardowns
Every creative pulled apart, automatically
Hookology reads the hook line, the opening frame, the format, the angle and the offer on every live ad, then scores each one against your own account history instead of a category benchmark that has never met your customers.
- Hook and opening-frame scoring
- Format, angle and offer tagging
- Benchmarked against your own winners
Patterns
The frameworks your account keeps proving
One searchable library of every asset you have ever run, grouped by what the pattern actually did. Ask what worked for a category, an audience or a season and you get the evidence and the assets, not a vibe and a hunt through Drive.
- Searchable library of every past asset
- Winning patterns surfaced by AI and by your team
- Reusable frameworks that feed the next brief
Fatigue
Called before the algorithm calls it
Frequency, decay curves and delivery shifts are modelled per creative, so the refresh date lands in the calendar while the ad is still profitable rather than turning up in next month's post-mortem.
- Fatigue forecast per asset, not per campaign
- Refresh dates set before performance dips
- Delivery swings traced back to the cause
Proof
Tracked to profit, not to applause
Every creative is reconciled against real margin, with cost of goods, shipping and fees in the maths, so the ad topping the ROAS leaderboard cannot quietly lose you money on every order it brings in.
- Margin-aware creative reporting
- A cut, keep or clone verdict on each asset
- The reasoning written out in plain English
Live in the workspace
The refresh date lands before the drop.
Hookology watches frequency, delivery and decay on every asset and books the refresh while the creative is still profitable. That gives you a week to brief the replacement properly, on the pattern the account has already proven, instead of shipping a panic edit the day performance falls over.
- Fatigue flagged per creative, not per campaign
- Every verdict carries the numbers behind it
- A named account manager works the list with you
Three steps, no onboarding marathon
Most accounts are connected, backfilled and scored inside a week. Nothing here needs a data team.
01 - We connect the accounts
Meta, TikTok, Google, Pinterest, Shopify and GA4, with the historical pull handled by us. No spreadsheet homework, no tracking rebuild before you see value.
02 - We score your back catalogue
Every asset you have already run is torn down and ranked, so the platform opens on your evidence and your winners rather than an empty dashboard waiting for data.
03 - You get a verdict each morning
Cut, keep or clone on every live creative, with the numbers and the reasoning attached, and a named account manager working the list alongside your team.
The conversation we keep having
Paraphrased from discovery calls with growth teams like yours. If one of these is your Monday morning, we should talk.
"Four people are arguing about a thumbnail and nobody has brought any data into the room."
"Our best performing ad was six months old and not one of us could explain why it worked."
"Every refresh cycle starts from scratch. We keep paying to learn the same lesson twice."
Why we built it
We were spending five figures a week on creative and settling arguments with opinions. That is the bit we fixed first.
Ready to fix your thumb-stop rate?
Bring one account and one creative you cannot make a decision on. We will score it live, show you exactly what the platform sees, and tell you honestly if we are not the right fit. No deck, no procurement gauntlet, no twelve week onboarding.
- Connections and historical data handled by us
- Scoring tuned to your account, not a template
- A named account manager from day one
- Cancel the call if the first ten minutes are not useful