The same intelligence engine, configured differently depending on whether you sell products, generate leads, run several brands or manage accounts for other people.
Margin-aware ROAS, product-level profitability and Merchant Centre health sit at the centre of the workspace, so budget follows contribution rather than headline revenue.
Cost per qualified lead replaces ROAS as the spine. We map your CRM stages so the platform optimises to closed revenue, not to form fills.
Every brand gets an isolated workspace with its own goals and margin model, rolled up into a single view for the people who own the group number.
A shared decision queue that gives account managers a defensible reason for every change, and gives clients a record of what moved the number.
The pattern
Different teams. Same silence.
Spend went up. Nobody knows why.
Whether you are in-house, an agency or a founder running it yourself, the gap is identical: plenty of numbers, no clear cause and no confident next move.
Command Centre
One overview, switchable between operator and executive
Predicted ROAS
Where the month lands, with the platform breakdown behind it
Watchtower
Connections re-checked every 15 minutes, in plain English