Hookology tags every ad, attributes every pound of revenue, and tells your team exactly what to scale, kill and test next — backed by your real performance data.
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Performance overview
Revenue (30d)
£1.84M
+24.3%
ROAS
4.62×
+0.71×
Profit
£612K
+31.0%
Wasted spend
£18.4K
−42%
Revenue vs Spend · 30d
£
Recommended actions
Scale · Founder UGC · hook v3
+£62K MRR
Test · Bold offer angle · TikTok
high signal
Cut · Static carousel · cold
−£11K leak
Connects to every channel your team already runs
The platform
Each Hookology engine works on its own, and they get sharper together — feeding the same Growth Brain that runs your account.
Growth Brain unifies your spend, revenue, creatives, audiences, competitors and company profile into one Growth Graph — then generates a weekly AI growth plan and a CEO Dashboard covering KPIs, risks and the next moves. Open Hook AI any time for grounded answers.
Multimodal AI labels each creative across hook, offer, CTA, visual style, emotional trigger and pain point — then scores winners, surfaces winning patterns and forecasts fatigue before performance drops.
First-touch, last-touch, linear and AI-blended attribution stitched to your store, ad networks and warehouse — surfaced alongside profit, LTV and CAC views and an AI budget reallocator.
Stack creatives side by side, predict CTR, CVR and ROAS on a new concept before launch, and auto-generate the next 10 creatives to produce — complete with hook, offer, CTA and rationale.
Auto-discover competitor ads from the Meta Ad Library scoped to the brands you track, extract hooks and angles, and pair it with audience scoring, persona modelling, landing page diagnostics and on-site tracking.
Upload brand guidelines, business plans and personas — Company Profile turns them into structured intelligence that feeds every module. Benchmarks then compares your CTR, CPC, CPA, ROAS and CVR against anonymised industry data, scores gaps, and generates AI recommendations.
How it works
Sync Google Ads, Meta, TikTok, your store and warehouse in minutes. Hookology pulls historical spend, creatives and revenue automatically.
Every ad is auto-tagged, every pound attributed, every audience scored — and your competitors' ads tracked in real time inside one Growth Graph.
Open the daily CEO Dashboard, work the recommendations queue, or chat with Hook AI whenever a decision needs to be made.
Why Hookology
Most reporting tools tell you what happened. Hookology tells you what to do — with the brand context, attribution rigor and AI horsepower no spreadsheet can match.
Book a working sessionGPT-5, Gemini 3 Pro and Claude routed through one gateway and picked per task for accuracy and cost.
First-party event tracking, row-level security and secure ingestion. No resharing to third parties.
Upload brand resources, tone of voice and personas — every brief, prediction and recommendation respects them.
Competitor ad discovery, audience opportunities and creative fatigue forecasting run in the background while you sleep.
1.4M+
Creatives analysed
£280M
Ad spend optimised
+32%
Avg. lift in ROAS
4 min
Median time to live
Operators talking
"Hookology surfaced three winning hooks our team had completely missed. ROAS jumped 41% in six weeks — and we finally killed the creatives quietly draining spend."
Priya Mehta
Head of Growth · Lumen DTC
"The daily CEO briefing replaced four standing meetings. Our media buyers walk in already knowing what to scale, kill and test that day."
Marcus Whitfield
Performance Director · Northwind Agency
"Pre-flight prediction alone paid for the platform in a month. We stopped shipping losing concepts and our creative throughput doubled."
Sara Okafor
VP Creative Strategy · Halo Commerce
Pricing
Start with one integration, or roll out across every channel your team runs. Every plan includes the full Growth Brain — pricing flexes with the platforms and workflows you turn on.
Per Integration · Billed Annually
Sign upPlatforms
Meta, TikTok, Google, Pinterest, Snapchat, Applovin, Inmobi, TradeDesk, Criteo, Atari
Usage caps
Workflows
Professional pricing flexes with your team's scale and scope
Request quotePlatforms
Meta, TikTok, Google, Pinterest, Snapchat, Applovin, Inmobi, TradeDesk, Criteo, Atari
Usage caps
Workflows
Every Enterprise is unique — we tailor pricing to your needs
Request quotePlatforms
All Ad Platforms 1st Party Source of Truth MMPs, Attribution Models
Usage caps
Workflows
How we compare
Most teams are live in under 10 minutes. Connect Meta, TikTok, Google or your warehouse — Hookology backfills 90 days of creatives and starts tagging immediately. Your first CEO briefing lands the next morning.
Starter is £799/mo per integration billed annually, with 2 team members. Professional and Enterprise are custom — pricing flexes with the platforms, scans and seats you turn on. No per-creative fees, no surprise overages.
Yes. The Brand AI ingests your guidelines, past winners and customer language so every hook suggestion, brief and prediction is grounded in how you actually sound — not generic GPT output.
Read-only API connections, SOC 2 controls, encrypted at rest and in transit. Enterprise plans add SSO, audit logs, custom retention and private benchmark cohorts. Your creatives and spend data never leave your workspace.
We replace the bits that don't move the needle — manual tagging, weekly decks, gut-feel decisions. Most teams keep their dashboard for finance and run Hookology as their growth operating system.
Yes. Start free, connect one channel, and run a real week of CEO briefings on your own data. If it doesn't pay for itself in the first 30 days, walk away.
Connect your channels today. Wake up to your first CEO briefing tomorrow.