Operations & Governance
Operations & Governance
Change Intelligence
Every change, matched to its result.
A complete log of what changed across ad platforms, the site and Hookology itself, tied to the revenue movement that followed, with a replay view of any day in the account.
Already a customer? Open Change Intelligence in your workspace
- Full history
- Platform, site and in-platform changes captured together
- Measured
- Revenue effect attributed to each logged change
- Replayable
- Rebuild the account as it looked on any date
- Answer the awkward question of what we changed, in seconds.
- Separate real campaign impact from noisy market fluctuations.
- Stop repeating costly site changes that never worked.
Capture everything that moves
Budget edits, bid strategy switches, paused ad sets, creative swaps, delivery threshold changes and platform-side automation are all captured with a timestamp and an owner.
- Platform, site and in-platform changes in one log
- Timestamped with the person or system responsible
- Filterable by client, network, campaign and change type
Attribute the movement
Each change is measured against the window that followed and separated from ordinary market noise, so you can see which decisions moved the number and which were coincidence.
- Revenue, ROAS and conversion effect per change
- Noise band so small movements are not over-read
- Reverts flagged when a change underperforms
Replay any day
Rebuild the account as it looked on a given date, before and after a change, so a post-mortem takes minutes rather than an afternoon of exports.
- Point-in-time view of budgets, creative and structure
- Side-by-side before and after comparison
- Shareable with the wider team and your account manager
The shift
What changes once Change Intelligence is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- Targets, delivery and platform health are checked manually across separate tools.
- The team has to assemble the context behind change intelligence by hand.
- Important changes are found late, after time or budget has already been lost.
With Hookology
- Owners see the same live priorities, guardrails and evidence in one operating rhythm.
- Answer the awkward question of what we changed, in seconds.
- Separate real campaign impact from noisy market fluctuations.
- Stop repeating costly site changes that never worked.
Performance rarely moves for no reason. Change Intelligence keeps the reason attached to the number.
Inside the product
What Change Intelligence looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On your workspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- Answer the awkward question of what we changed, in seconds.
- Separate real campaign impact from noisy market fluctuations.
- Stop repeating costly site changes that never worked.
Workspace / Change Intelligence
Change Intelligence
Northwind Apparel
Change Intelligence - last 7 days
38 changes captured, 12 measurable
Net revenue effect
+£4,710
Attributed to logged changes
Changes reverted
2
Both underperformed for 72h
Unexplained movement
6%
Left with market noise
Replay view rebuilds any day of the account so you can see exactly what the numbers looked like before and after each change.
In practice
How Change Intelligence works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your spend, targets and platform health data are wired up during onboarding, so Change Intelligence works from your own numbers on day one rather than a sample workspace.
Step 2
Capture everything that moves
Budget edits, bid strategy switches, paused ad sets, creative swaps, delivery threshold changes and platform-side automation are all captured with a timestamp and an owner.
Step 3
Attribute the movement
Each change is measured against the window that followed and separated from ordinary market noise, so you can see which decisions moved the number and which were coincidence.
Step 4
We review it with you
We review the change log with you so decisions compound rather than cancel each other out. Nothing sits in a dashboard waiting to be discovered.
Common questions
Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.
Change Intelligence reads your spend, targets and platform health data directly. Nothing is estimated from benchmarks, and every figure can be traced back to the platform it came from.
Platform, site and in-platform changes in one log, Timestamped with the person or system responsible, Filterable by client, network, campaign and change type, Revenue, ROAS and conversion effect per change, and more.
We review the change log with you so decisions compound rather than cancel each other out.
Why teams use it
- Answer the awkward question of what we changed, in seconds.
- Separate real campaign impact from noisy market fluctuations.
- Stop repeating costly site changes that never worked.
How we set this up with you
We review the change log with you so decisions compound rather than cancel each other out.
Our onboarding processWorks alongside
See Change Intelligence running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call