Planning
Creative
Campaign Calendar
One plan for campaigns, departments and deliverables.
A shared campaign timeline where every department has an owner, a budget and dated deliverables, and readiness is worked out for you.
Already a customer? Open Campaign Calendar in your workspace
- 6
- Readiness checks behind every status
- Per department
- Dates, budget and status tracked
- Every deliverable
- Owner and due date in one table
- Stop missing critical seasonal promotional windows.
- Give each internal department realistic campaign lead times.
- See true launch readiness instead of an optimistic green tick.
Departments, owners and budgets on the timeline
Create your own departments with their own colour and lead, then plan each campaign department by department with its own dates, budget and status. Work that is deliberately unfunded can be marked as no budget allocated instead of sitting there as a gap.
- Custom departments with colours and named leads
- Per-department dates, budget and status
- Mark work as intentionally unfunded
Readiness that tells the truth
Readiness reads budget, owners and deliverable due dates together, so a campaign never shows as ready while its assets are overdue. The deliverables planner keeps every asset, owner and due date in one table.
- Overdue deliverables block a ready status
- Asset checklist per campaign with owners and dates
- Today rail for what needs attention now, collapsible when it does not
Offers and key retail dates on the timeline
Offers you add once appear as their own band on the timeline without anyone re-keying them, with key retail dates shown alongside your plan, so clashes and gaps are obvious before the window opens.
- Offers you add once appear on the timeline
- Key retail dates shown alongside your plan
- Grouping, filters and views you control
The shift
What changes once Campaign Calendar is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- Campaign dates live in a spreadsheet nobody trusts
- A campaign looks ready until someone checks the assets
- Departments find out about launch dates too late
With Hookology
- One timeline every department plans against
- Readiness reads budget, owners and deliverable dates together
- Each department has its own dates, budget and status
A plan nobody can see is a wish with dates on it.
Inside the product
What Campaign Calendar looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On yourworkspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- Stop missing critical seasonal promotional windows.
- Give each internal department realistic campaign lead times.
- See true launch readiness instead of an optimistic green tick.
Workspace / Campaign Calendar
Campaign Calendar
Northwind Apparel
Campaign Calendar
Northwind Apparel, worked example
Readiness reads budget, owners and deliverable due dates together - Gifting push shows At risk because its email copy is overdue, not because of a guess.
What readiness reads
Six checks behind every status, not an optimistic green tick
Readiness is worked out from the campaign's own plan: who owns it, when it launches, which channels it runs on, whether the budget is there, whether the creative is planned and whether any work is already late.
The plan
What the campaign says about itself
- Owner assigned
- Launch date set
- Channels selected
The backing
Whether the work is funded and planned
- Budget assigned per department
- Creative assets planned
- Work marked intentionally unfunded where that is the decision
The clock
Whether dates are holding
- Overdue deliverables block a ready status
- Today rail for what needs attention now
- Department dates and statuses on the timeline
How readiness reads
Three statuses, each with the reason behind it
Every campaign on the calendar carries one of three readiness statuses. A status never stands alone: the checks behind it are listed, and each failed check names the reason.
Ready
Every applicable check passes
Owner, launch date, channels, budget and assets are all in place and nothing is overdue. Campaigns that need no paid budget are not failed for lacking one.
Needs attention
Something is missing but nothing is late yet
A gap in the plan - no owner, no channels, no budget - with time still on the clock. The reason is named on the campaign.
At risk
Work is overdue or the launch date has passed
Deliverables are late or the campaign is delayed. Readiness tells the truth here: a campaign never shows ready while its assets are overdue.
What the calendar surfaces
When
Ready with dates holding
What happens
Nothing to do - the plan is working
When
Needs attention
What happens
Fix the named check before the window opens
When
At risk
What happens
Replan the overdue deliverables or move the date
When
No budget allocated by decision
What happens
Counted as a decision, not a gap
In practice
How Campaign Calendar works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
Add your campaigns
Your team adds each campaign with its dates, department and owner, and the offers you are running. Campaign Calendar works from what you enter, not from your ad platforms.
Step 2
Plan the deliverables
Each campaign gets its deliverables, with an owner and a due date, so everyone can see who is making what and when.
Step 3
Read the readiness
Every campaign shows Ready, Needs attention or At risk, worked out from its checks: owner, launch date, channels, budget, planned creative assets and overdue tasks. Each failed check is listed as the reason.
Step 4
Work from one timeline
Departments, offers and today's overdue items sit on one shared timeline, so planning meetings start from the same view.
Common questions
From your team. Campaigns, dates, departments, owners, budgets, deliverables and offers are added in Hookology. The calendar does not read your ad platforms or creative library to build the plan.
Each campaign is Ready, Needs attention or At risk from a set of checks: an owner assigned, a launch date set, channels selected, a budget assigned (or marked as not needed), creative assets planned and no overdue tasks. The checks that fail are listed with the label.
Yes. Each campaign sits in a department lane with its owner, and offers appear on their own band, so everyone sees the same timeline.
It shows on the Today rail with its owner and due date, and its campaign moves to Needs attention or At risk until the work is done or the date changes.
Why teams use it
- Stop missing critical seasonal promotional windows.
- Give each internal department realistic campaign lead times.
- See true launch readiness instead of an optimistic green tick.
How we set this up with you
Your account manager sets up your departments, leads and the first annual demand calendar with your trading team.
Our onboarding processWorks alongside
See Campaign Calendar running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call