Planning
Creative
Campaign Calendar
One plan for campaigns, departments and deliverables.
A shared campaign timeline where every department has an owner, a budget and dated deliverables, and readiness is worked out for you.
Already a customer? Open Campaign Calendar in your workspace
- 9
- Signals Campaign Calendar reads on your account
- Per asset
- Scoring applied to every creative in your library
- Traceable
- Every campaign calendar figure links back to its source
- Stop missing critical seasonal promotional windows.
- Give each internal department realistic campaign lead times.
- See true launch readiness instead of an optimistic green tick.
Departments, owners and budgets on the timeline
Create your own departments with their own colour and lead, then plan each campaign department by department with its own dates, budget and status. Work that is deliberately unfunded can be marked as no budget allocated instead of sitting there as a gap.
- Custom departments with colours and named leads
- Per-department dates, budget and status
- Mark work as intentionally unfunded
Readiness that tells the truth
Readiness reads budget, owners and deliverable due dates together, so a campaign never shows as ready while its assets are overdue. The deliverables planner keeps every asset, owner and due date in one table.
- Overdue deliverables block a ready status
- Asset checklist per campaign with owners and dates
- Today rail for what needs attention now, collapsible when it does not
Offers and seasonality pulled in automatically
Live promotions appear as their own band on the timeline without anyone re-keying them, alongside forecast demand peaks for your categories, so clashes and gaps are obvious before the window opens.
- Automatic offers band from your live promotions
- Demand peaks mapped per category
- Grouping, filters and views you control
The shift
What changes once Campaign Calendar is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- Creative decisions rely on subjective reviews and incomplete performance data.
- The team has to assemble the context behind campaign calendar by hand.
- Important changes are found late, after time or budget has already been lost.
With Hookology
- Every recommendation is tied to patterns found across your own creative history.
- Stop missing critical seasonal promotional windows.
- Give each internal department realistic campaign lead times.
- See true launch readiness instead of an optimistic green tick.
A plan nobody can see is a wish with dates on it.
Inside the product
What Campaign Calendar looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On your workspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- Stop missing critical seasonal promotional windows.
- Give each internal department realistic campaign lead times.
- See true launch readiness instead of an optimistic green tick.
Planning / Campaign Calendar
Campaign Calendar
Northwind Apparel
Campaign Calendar
Northwind Apparel - last 28 days
Custom departments with colours and named leads
£212,940 - 3.94x
Per-department dates, budget and status
£184,500 - 3.32x
Mark work as intentionally unfunded
£612,480 - 3.05x
Revenue (28d)
£212,940
+12.6% vs prior
Blended ROAS
3.94x
Profit adjusted
Readiness that tells the truth
Readiness reads budget, owners and deliverable due dates together, so a campaign never shows as ready while its assets are overdue. The deliverables planner keeps every asset, owner and due date in one table.
Recent activity
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How confidence works
Three evidence tiers, so nothing is stuck in 'needs data'
Every Campaign Calendar finding is labelled with how much evidence sits behind it. As data accumulates it moves up a tier and the recommendation tightens, so thin signals are never presented with the same weight as proven ones.
Tier 1 - Confirmed
Enough of your own history behind the finding
Read straight from your creative libraries, ad platforms and performance history, with enough volume behind it that Campaign Calendar states the position rather than hedging it.
Tier 2 - Emerging
Live signal, volume still building
The movement is real but young, so it is surfaced as directional and flagged for a second look before budget or roadmap time is committed to it.
Tier 3 - Modelled
Too little data to measure directly
Estimated from the patterns your own account has already proven, and always labelled as modelled so it is never mistaken for a measured result.
Every finding ends on one of four verdicts
When
Confirmed evidence and material money attached
What happens
It moves to the top of the queue with an owner and the expected impact stated.
When
Worth doing, but needs a slot rather than a scramble
What happens
It is sized and scheduled into the next cycle instead of jumping the queue.
When
Signal forming, evidence still thin
What happens
Tracked daily and escalated automatically the moment it firms up.
When
Noise, or impact too small to be worth an hour
What happens
Closed out with the reason recorded, so it does not resurface every week.
In practice
How Campaign Calendar works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your creative libraries, ad platforms and performance data are wired up during onboarding, so Campaign Calendar works from your own numbers on day one rather than a sample workspace.
Step 2
Departments, owners and budgets on the timeline
Create your own departments with their own colour and lead, then plan each campaign department by department with its own dates, budget and status.
Step 3
Readiness that tells the truth
Readiness reads budget, owners and deliverable due dates together, so a campaign never shows as ready while its assets are overdue.
Step 4
We review it with you
Your account manager sets up your departments, leads and the first annual demand calendar with your trading team. Nothing sits in a dashboard waiting to be discovered.
Common questions
Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.
Campaign Calendar reads your creative libraries, ad platforms and performance data directly. Nothing is estimated from benchmarks, and every figure can be traced back to the platform it came from.
Custom departments with colours and named leads, Per-department dates, budget and status, Mark work as intentionally unfunded, Overdue deliverables block a ready status, and more.
Your account manager sets up your departments, leads and the first annual demand calendar with your trading team.
Why teams use it
- Stop missing critical seasonal promotional windows.
- Give each internal department realistic campaign lead times.
- See true launch readiness instead of an optimistic green tick.
How we set this up with you
Your account manager sets up your departments, leads and the first annual demand calendar with your trading team.
Our onboarding processWorks alongside
See Campaign Calendar running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call