Delivery
Operations & Governance
Delivery Intelligence
Know whether the plan will actually ship.
Sits between the campaign calendar and the work, showing what is at risk, why it is stuck and who is over capacity, before a launch date slips.
Already a customer? Open Delivery Intelligence in your workspace
- 2
- Working areas covered by Delivery Intelligence
- Always on
- Guardrails checked against spend and platform health
- 1-to-1
- Your account manager reviews delivery intelligence with you
- Stop discovering campaign timeline slippage on the actual launch day.
- Protect critical campaign launch dates that target revenue depends on.
- Give agency clients a credible campaign delivery picture every week.
Risk before the deadline, not after
Every planned campaign is scored on whether the assets, approvals and capacity exist to deliver it on time, with the root cause named.
- Blocked, at-risk and on-track states per campaign
- Root-cause rollup so one issue is not reported five times
- Promised dates and snoozes to keep the list honest
Capacity you can plan around
Workload is rolled up by team and person, so you can see where the queue is too long before you commit to another launch.
- Team and department capacity view
- What is due in the next fortnight
- Respond to a task without leaving the page
The shift
What changes once Delivery Intelligence is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- Targets, delivery and platform health are checked manually across separate tools.
- The team has to assemble the context behind delivery intelligence by hand.
- Important changes are found late, after time or budget has already been lost.
With Hookology
- Owners see the same live priorities, guardrails and evidence in one operating rhythm.
- Stop discovering campaign timeline slippage on the actual launch day.
- Protect critical campaign launch dates that target revenue depends on.
- Give agency clients a credible campaign delivery picture every week.
A plan is only a plan if somebody can actually ship it this month.
Inside the product
What Delivery Intelligence looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On your workspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- Stop discovering campaign timeline slippage on the actual launch day.
- Protect critical campaign launch dates that target revenue depends on.
- Give agency clients a credible campaign delivery picture every week.
Delivery / Delivery Intelligence
Delivery Intelligence
Northwind Apparel
Delivery Intelligence
Northwind Apparel - last 28 days
Revenue (28d)
£184,500
+6.8% vs prior
Blended ROAS
4.12x
Profit adjusted
Tracked items
212
Reviewed this week
Open actions
38
Owned by the team
Recent activity
Auto loggedGoogle Ads
Meta
TikTok
How confidence works
Three evidence tiers, so nothing is stuck in 'needs data'
Every Delivery Intelligence finding is labelled with how much evidence sits behind it. As data accumulates it moves up a tier and the recommendation tightens, so thin signals are never presented with the same weight as proven ones.
Tier 1 - Confirmed
Enough of your own history behind the finding
Read straight from your spend, targets and platform health data, with enough volume behind it that Delivery Intelligence states the position rather than hedging it.
Tier 2 - Emerging
Live signal, volume still building
The movement is real but young, so it is surfaced as directional and flagged for a second look before budget or roadmap time is committed to it.
Tier 3 - Modelled
Too little data to measure directly
Estimated from the patterns your own account has already proven, and always labelled as modelled so it is never mistaken for a measured result.
Every finding ends on one of four verdicts
When
Confirmed evidence and material money attached
What happens
It moves to the top of the queue with an owner and the expected impact stated.
When
Worth doing, but needs a slot rather than a scramble
What happens
It is sized and scheduled into the next cycle instead of jumping the queue.
When
Signal forming, evidence still thin
What happens
Tracked daily and escalated automatically the moment it firms up.
When
Noise, or impact too small to be worth an hour
What happens
Closed out with the reason recorded, so it does not resurface every week.
In practice
How Delivery Intelligence works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your spend, targets and platform health data are wired up during onboarding, so Delivery Intelligence works from your own numbers on day one rather than a sample workspace.
Step 2
Risk before the deadline, not after
Every planned campaign is scored on whether the assets, approvals and capacity exist to deliver it on time, with the root cause named.
Step 3
Capacity you can plan around
Workload is rolled up by team and person, so you can see where the queue is too long before you commit to another launch.
Step 4
We review it with you
Your account manager keeps the delivery view aligned with the plan and escalates blockers in writing. Nothing sits in a dashboard waiting to be discovered.
Common questions
Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.
Delivery Intelligence reads your spend, targets and platform health data directly. Nothing is estimated from benchmarks, and every figure can be traced back to the platform it came from.
Blocked, at-risk and on-track states per campaign, Root-cause rollup so one issue is not reported five times, Promised dates and snoozes to keep the list honest, Team and department capacity view, and more.
Your account manager keeps the delivery view aligned with the plan and escalates blockers in writing.
Why teams use it
- Stop discovering campaign timeline slippage on the actual launch day.
- Protect critical campaign launch dates that target revenue depends on.
- Give agency clients a credible campaign delivery picture every week.
How we set this up with you
Your account manager keeps the delivery view aligned with the plan and escalates blockers in writing.
Our onboarding processWorks alongside
See Delivery Intelligence running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call