Targets
Operations & Governance
KPIs & Goals
One shared set of targets, tracked honestly.
Revenue, ROAS, CPA and lead targets set once, tracked against actuals every month, and used by Finance, budgeting and forecasting.
Already a customer? Open KPIs & Goals in your workspace
- 2
- Working areas covered by KPIs & Goals
- Always on
- Guardrails checked against spend and platform health
- 1-to-1
- Your account manager reviews kpis & goals with you
- Ensure everyone across departments measures commercial success the same way.
- See a revenue miss forming while there is still time to react.
- Set next quarter's growth goals directly from real performance evidence.
Targets the whole platform respects
Set monthly targets per client and channel, and every other part of Hookology measures against them rather than an arbitrary benchmark.
- Revenue, ROAS, CPA, spend and lead targets
- Per client, per channel, per month
- Feeds the Budget Planner and Forecast simulator
Actuals, variance and history
Each month closes with actuals against target, the variance explained, and a record you can use to set the next set of goals realistically.
- Pacing through the month, not just at the end
- Variance explained with contributing drivers
- Full target history to guide the next plan
The shift
What changes once KPIs & Goals is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- Targets, delivery and platform health are checked manually across separate tools.
- The team has to assemble the context behind kpis & goals by hand.
- Important changes are found late, after time or budget has already been lost.
With Hookology
- Owners see the same live priorities, guardrails and evidence in one operating rhythm.
- Ensure everyone across departments measures commercial success the same way.
- See a revenue miss forming while there is still time to react.
- Set next quarter's growth goals directly from real performance evidence.
Two teams, two definitions of the same target, one very awkward review.
Inside the product
What KPIs & Goals looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On your workspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- Ensure everyone across departments measures commercial success the same way.
- See a revenue miss forming while there is still time to react.
- Set next quarter's growth goals directly from real performance evidence.
Targets / KPIs & Goals
KPIs & Goals
Northwind Apparel
KPIs & Goals
Northwind Apparel - last 28 days
Targets the whole platform respects
1,284 openDetected2
Revenue, ROAS, CPA, spend and lead targets
Revenue, ROAS, CPA, spend and lead targets
In review3
Per client, per channel, per month
Revenue, ROAS, CPA, spend and lead targets
Actioned4
Feeds the Budget Planner and Forecast simulator
Revenue, ROAS, CPA, spend and lead targets
Actuals, variance and history
Each month closes with actuals against target, the variance explained, and a record you can use to set the next set of goals realistically.
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How confidence works
Three evidence tiers, so nothing is stuck in 'needs data'
Every KPIs & Goals finding is labelled with how much evidence sits behind it. As data accumulates it moves up a tier and the recommendation tightens, so thin signals are never presented with the same weight as proven ones.
Tier 1 - Confirmed
Enough of your own history behind the finding
Read straight from your spend, targets and platform health data, with enough volume behind it that KPIs & Goals states the position rather than hedging it.
Tier 2 - Emerging
Live signal, volume still building
The movement is real but young, so it is surfaced as directional and flagged for a second look before budget or roadmap time is committed to it.
Tier 3 - Modelled
Too little data to measure directly
Estimated from the patterns your own account has already proven, and always labelled as modelled so it is never mistaken for a measured result.
Every finding ends on one of four verdicts
When
Confirmed evidence and material money attached
What happens
It moves to the top of the queue with an owner and the expected impact stated.
When
Worth doing, but needs a slot rather than a scramble
What happens
It is sized and scheduled into the next cycle instead of jumping the queue.
When
Signal forming, evidence still thin
What happens
Tracked daily and escalated automatically the moment it firms up.
When
Noise, or impact too small to be worth an hour
What happens
Closed out with the reason recorded, so it does not resurface every week.
In practice
How KPIs & Goals works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your spend, targets and platform health data are wired up during onboarding, so KPIs & Goals works from your own numbers on day one rather than a sample workspace.
Step 2
Targets the whole platform respects
Set monthly targets per client and channel, and every other part of Hookology measures against them rather than an arbitrary benchmark.
Step 3
Actuals, variance and history
Each month closes with actuals against target, the variance explained, and a record you can use to set the next set of goals realistically.
Step 4
We review it with you
We agree targets with you at the start of each period and review pacing in your regular session. Nothing sits in a dashboard waiting to be discovered.
Common questions
Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.
KPIs & Goals reads your spend, targets and platform health data directly. Nothing is estimated from benchmarks, and every figure can be traced back to the platform it came from.
Revenue, ROAS, CPA, spend and lead targets, Per client, per channel, per month, Feeds the Budget Planner and Forecast simulator, Pacing through the month, not just at the end, and more.
We agree targets with you at the start of each period and review pacing in your regular session.
Why teams use it
- Ensure everyone across departments measures commercial success the same way.
- See a revenue miss forming while there is still time to react.
- Set next quarter's growth goals directly from real performance evidence.
How we set this up with you
We agree targets with you at the start of each period and review pacing in your regular session.
Our onboarding processWorks alongside
See KPIs & Goals running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call