Data
Growth & Market
Connected Data
Your stack, connected and monitored.
Google Ads, Meta, Microsoft, LinkedIn, Search Console, GA4, Shopify, Tag Manager and more, with sync health monitoring.
Already a customer? Open Connected Data in your workspace
- 6
- Signals Connected Data reads on your account
- Continuous
- Market and demand movement watched between reviews
- Traceable
- Every connected data figure links back to its source
- Stop reconciling platform exports by hand in messy spreadsheets.
- Trust the revenue numbers in front of senior board stakeholders.
- Add new paid channels without launching a full IT project.
Connected for you
We handle the connections, permissions and historical backfill as part of your build, then monitor them.
- Paid, organic, analytics and commerce sources
- Historical backfill of spend, creatives and keywords
- Read-only access with least privilege
Monitored so numbers can be trusted
Sync health, failure recovery and a data quality gate mean you know when a figure is incomplete before you act on it.
- Automatic retry and recovery on failures
- Data quality gate on every dashboard
- Readable explanations when a sync breaks
The shift
What changes once Connected Data is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- Growth decisions are made channel by channel, after the opportunity has moved.
- The team has to assemble the context behind connected data by hand.
- Important changes are found late, after time or budget has already been lost.
With Hookology
- Market movement, forecast impact and budget choices are evaluated together.
- Stop reconciling platform exports by hand in messy spreadsheets.
- Trust the revenue numbers in front of senior board stakeholders.
- Add new paid channels without launching a full IT project.
Every clever insight is downstream of a connection nobody checked this morning.
Inside the product
What Connected Data looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On your workspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- Stop reconciling platform exports by hand in messy spreadsheets.
- Trust the revenue numbers in front of senior board stakeholders.
- Add new paid channels without launching a full IT project.
Workspace / Connected Data
Connected Data
Northwind Apparel
Connected Data
6 sources connected, all current
Connected
6
Ads, store, analytics and search
Freshness
24h
Oldest section refreshed 31 min ago
Sync success
100%
Last 30 runs, no failures
Data quality
98
3,412 checks passed
Everything is normalised into one data layer, so spend, orders, sessions and rankings line up on the same dates and the same client scope before any number reaches a dashboard.
How confidence works
Three evidence tiers, so nothing is stuck in 'needs data'
Every Connected Data finding is labelled with how much evidence sits behind it. As data accumulates it moves up a tier and the recommendation tightens, so thin signals are never presented with the same weight as proven ones.
Tier 1 - Confirmed
Enough of your own history behind the finding
Read straight from your spend, market and demand data, with enough volume behind it that Connected Data states the position rather than hedging it.
Tier 2 - Emerging
Live signal, volume still building
The movement is real but young, so it is surfaced as directional and flagged for a second look before budget or roadmap time is committed to it.
Tier 3 - Modelled
Too little data to measure directly
Estimated from the patterns your own account has already proven, and always labelled as modelled so it is never mistaken for a measured result.
Every finding ends on one of four verdicts
When
Confirmed evidence and material money attached
What happens
It moves to the top of the queue with an owner and the expected impact stated.
When
Worth doing, but needs a slot rather than a scramble
What happens
It is sized and scheduled into the next cycle instead of jumping the queue.
When
Signal forming, evidence still thin
What happens
Tracked daily and escalated automatically the moment it firms up.
When
Noise, or impact too small to be worth an hour
What happens
Closed out with the reason recorded, so it does not resurface every week.
In practice
How Connected Data works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your spend, market and demand data are wired up during onboarding, so Connected Data works from your own numbers on day one rather than a sample workspace.
Step 2
Connected for you
We handle the connections, permissions and historical backfill as part of your build, then monitor them.
Step 3
Monitored so numbers can be trusted
Sync health, failure recovery and a data quality gate mean you know when a figure is incomplete before you act on it.
Step 4
We review it with you
Connections are set up by your onboarding team, not left as a task in your inbox. Nothing sits in a dashboard waiting to be discovered.
Common questions
Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.
Connected Data reads your spend, market and demand data directly. Nothing is estimated from benchmarks, and every figure can be traced back to the platform it came from.
Paid, organic, analytics and commerce sources, Historical backfill of spend, creatives and keywords, Read-only access with least privilege, Automatic retry and recovery on failures, and more.
Connections are set up by your onboarding team, not left as a task in your inbox.
Why teams use it
- Stop reconciling platform exports by hand in messy spreadsheets.
- Trust the revenue numbers in front of senior board stakeholders.
- Add new paid channels without launching a full IT project.
How we set this up with you
Connections are set up by your onboarding team, not left as a task in your inbox.
Our onboarding processWorks alongside
See Connected Data running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call