Data
Growth & Market
Connected Data
Your stack, connected and monitored.
Google Ads, Meta, LinkedIn, Pinterest, Search Console, GA4, Shopify, Merchant Centre and Tag Manager, with sync health monitoring. Microsoft Ads is available on request.
Already a customer? Open Connected Data in your workspace
- 1 alert
- Per broken connection, updated in place on every repeat
- Next good sync
- Matching new alerts clear after a successful sync
- Per connection
- Last sync time and error shown for each source
- Stop reconciling platform exports by hand in messy spreadsheets.
- Trust the revenue numbers in front of senior board stakeholders.
- Add new paid channels without launching a full IT project.
Connected for you
We handle the connections, permissions and historical backfill as part of your build, then monitor them.
- Paid, organic, analytics and commerce sources
- Historical backfill of spend, creatives and keywords
- Read-only access with least privilege
One clear alert per broken connection
New broken-connection alerts update in place on repeated failures. The alert clears after the next successful sync; System Health does not automatically retry failed syncs.
- Matching new alerts clear after a successful sync
- Data quality checks on ad platform figures
- Readable explanations when a sync breaks
The shift
What changes once Connected Data is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- A connection breaks quietly and the dashboard keeps showing yesterday's numbers.
- The team has to assemble the context behind connected data by hand.
- Important changes are found late, after time or budget has already been lost.
With Hookology
- Market movement, forecast impact and budget choices are evaluated together.
- Stop reconciling platform exports by hand in messy spreadsheets.
- Trust the revenue numbers in front of senior board stakeholders.
- Add new paid channels without launching a full IT project.
Every clever insight is downstream of a connection nobody checked this morning.
Inside the product
What Connected Data looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On yourworkspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- Stop reconciling platform exports by hand in messy spreadsheets.
- Trust the revenue numbers in front of senior board stakeholders.
- Add new paid channels without launching a full IT project.
Workspace / Connected Data
Connected Data
Northwind Apparel
Connected Data
6 sources connected, all current
Connected
6
Ads, store, analytics and search
Freshness
24h
Oldest section refreshed 31 min ago
Open issues
0
Illustrative: no broken connections
Platform checks
3 of 3
Illustrative: ad totals match the platform
Everything is normalised into one data layer, so spend, orders, sessions and rankings line up on the same dates and the same client scope before any number reaches a dashboard.
What is watched
Every connection, for the selected client
Each connection shows its status, last successful sync and latest error. Ad platform syncs also compare stored campaign totals with the platform's own figures.
Connection health
Per connection
- Status and last successful sync
- Latest readable error
Ad platform checks
Meta, Google and Pinterest
- Stored campaign totals against platform totals
How a connection reads
Connected, failing, needs reconnecting
Each connection sits in one state, the same one the alert uses.
Connected
Recent successful sync
No action needed.
Failing
Syncs keep failing or timing out
Matching new alerts clear after the next successful sync, not an automatic retry.
Needs reconnecting
Access expired or revoked
Reconnect to restore data.
What each alert says
When
Token expired or access revoked
What happens
Reconnect the account
When
Requests repeatedly time out
What happens
Check again later, then contact support
When
Other repeated errors
What happens
Read the error on the connection card
In practice
How Connected Data works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your spend, market and demand data are wired up during onboarding, so Connected Data works from your own numbers on day one rather than a sample workspace.
Step 2
Connected for you
We handle the connections, permissions and historical backfill as part of your build, then monitor them.
Step 3
One clear alert per broken connection
New broken-connection alerts update in place on repeated failures.
Step 4
We review it with you
Connections are set up by your onboarding team, not left as a task in your inbox. Nothing sits in a dashboard waiting to be discovered.
Common questions
No. Each broken connection raises one alert, and repeats update that alert instead of adding new ones.
The connection shows its latest failure. Matching new health alerts clear after the next successful sync. System Health does not automatically retry failed syncs.
Campaign totals from Meta, Google and Pinterest syncs are compared with the platform's own totals.
It is available on request.
Why teams use it
- Stop reconciling platform exports by hand in messy spreadsheets.
- Trust the revenue numbers in front of senior board stakeholders.
- Add new paid channels without launching a full IT project.
How we set this up with you
Connections are set up by your onboarding team, not left as a task in your inbox.
Our onboarding processWorks alongside
See Connected Data running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call