Competitive
Growth & Market
Competitor Tracking
What they are running, and why it works.
Add a competitor by URL and the platform scans them immediately, then tracks their ads, with their offers and landing URLs, on Google, Meta and Pinterest.
Already a customer? Open Competitor Tracking in your workspace
- 3
- Ad libraries read: Google, Meta and Pinterest
- Last scanned
- Shown for every competitor, so you know how fresh each one is
- Share of active ads
- Each competitor's share of the ads currently running in your set
- See new competitor ads after each scan, with when each competitor was last scanned.
- Find hooks and offers your competitors are not using.
- Brief creative teams with real competitor ads and their landing URLs.
Paste a URL, get a profile
Adding a competitor starts a scan straight away: the site is read, positioning, offers and audience are drafted for you, and their ads are run through the same tagging engine as your own.
- Automatic first scan and profile fill from the URL
- Tracks their ads, with their offers and landing URLs, on Google, Meta and Pinterest
- Hook, offer and angle extraction
- New and retired ads tracked over time
- Comparison against your own library
What changed since the last scan
Each scan logs new ads on the competitor's timeline, and new competitor ads from the last 14 days can appear in Decisions for review.
- New ads logged on the competitor timeline
- Share of active ads across your competitor set
- New competitor ads raised for review in Decisions
The shift
What changes once Competitor Tracking is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- Competitor ads are checked by hand in each ad library, when someone remembers.
- Nobody knows which competitor ads are still running.
- Creative briefs guess at what rivals are saying.
With Hookology
- Competitor ads from Google, Meta and Pinterest in one place.
- Ads a scan no longer finds are marked inactive, with their last-seen date.
- Hooks, offers and landing URLs compared against your own library.
- Each competitor shows when it was last scanned.
Watching a competitor is easy. Working out why their ad is beating yours is the useful part.
Inside the product
What Competitor Tracking looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On yourworkspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- See new competitor ads after each scan, with when each competitor was last scanned.
- Find hooks and offers your competitors are not using.
- Brief creative teams with real competitor ads and their landing URLs.
Workspace / Competitor Tracking
Competitor Tracking
Northwind Apparel
Competitor Tracking
Northwind Apparel, worked example
Competitor set
Ad library trends
Gap analysis
Free returns offer: 2 rivals, not you
UGC try-on hook: you only
Bundle offer: nobody yet
What gets read
Competitor ads on Google, Meta and Pinterest
Each scan reads the public ad libraries for the platforms you monitor, keeps ads that match the competitor's domain or verified advertiser page, and records their offers and landing URLs. Each competitor shows when it was last scanned.
Ads
Per platform you monitor
- Headline, copy, call to action and landing URL
- Hook, offer and angle tags
Status
Updated by each successful scan
- Active, or inactive with its last-seen date
How competitors are compared
Threat score and share of active ads
The threat score and share of active ads are worked out from the ads currently tracked. They describe the latest scans, not movement over time.
High threat
Many active ads and overlapping hooks or offers
Worth reviewing first.
Medium threat
Some active ads or overlap
Keep an eye on new ads.
Low threat
Few active ads and little overlap
No action needed.
What each ad shows
When
Found by the latest scan
What happens
Compare it with your own ads
When
A successful scan no longer finds it
What happens
Treat it as stopped
In practice
How Competitor Tracking works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your spend, market and demand data are wired up during onboarding, so Competitor Tracking works from your own numbers on day one rather than a sample workspace.
Step 2
Paste a URL, get a profile
Adding a competitor starts a scan straight away: the site is read, positioning, offers and audience are drafted for you, and their ads are run through the same tagging engine as your own.
Step 3
What changed since the last scan
Each scan logs new ads on the competitor's timeline, and new competitor ads from the last 14 days can appear in Decisions for review.
Step 4
We review it with you
We maintain your competitor set and review the landscape with you each quarter. Nothing sits in a dashboard waiting to be discovered.
Common questions
Google, Meta and Pinterest ad libraries, for the platforms you choose per competitor.
Each competitor shows when it was last scanned. A scan only counts when at least one platform was read successfully.
Each competitor's share of the ads currently running across your competitor set. It is not a share of spend or impressions.
New ads are logged on the competitor's timeline, and new competitor ads from the last 14 days can appear in Decisions for review.
Why teams use it
- See new competitor ads after each scan, with when each competitor was last scanned.
- Find hooks and offers your competitors are not using.
- Brief creative teams with real competitor ads and their landing URLs.
How we set this up with you
We maintain your competitor set and review the landscape with you each quarter.
Our onboarding processWorks alongside
See Competitor Tracking running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call