Competitive
Growth & Market
Competitor Tracking
What they are running, and why it works.
Add a competitor by URL and the platform scans them immediately, then tracks their ads, offers, landing pages and share-of-voice movement across the channels you choose.
Already a customer? Open Competitor Tracking in your workspace
- 2
- Working areas covered by Competitor Tracking
- Continuous
- Market and demand movement watched between reviews
- Traceable
- Every competitor tracking figure links back to its source
- React to aggressive competitor campaign moves in days, not quarters.
- Find unique messaging angles nobody in your category is currently using.
- Brief creative production teams using real-time market search context.
Paste a URL, get a profile
Adding a competitor starts a scan straight away: the site is read, positioning, offers and audience are drafted for you, and their ads are run through the same tagging engine as your own.
- Automatic first scan and profile fill from the URL
- Multi-select monitoring per channel: ads, offers, pages, search
- Hook, offer and angle extraction
- New and retired ads tracked over time
- Comparison against your own library
Movement that matters
Alerts when a competitor changes strategy, enters a category, or ramps activity in your peak windows.
- Strategy change alerts
- Share of voice movement
- Feeds straight into the decision queue
The shift
What changes once Competitor Tracking is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- Growth decisions are made channel by channel, after the opportunity has moved.
- The team has to assemble the context behind competitor tracking by hand.
- Important changes are found late, after time or budget has already been lost.
With Hookology
- Market movement, forecast impact and budget choices are evaluated together.
- React to aggressive competitor campaign moves in days, not quarters.
- Find unique messaging angles nobody in your category is currently using.
- Brief creative production teams using real-time market search context.
Watching a competitor is easy. Working out why their ad is beating yours is the useful part.
Inside the product
What Competitor Tracking looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On your workspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- React to aggressive competitor campaign moves in days, not quarters.
- Find unique messaging angles nobody in your category is currently using.
- Brief creative production teams using real-time market search context.
Competitive / Competitor Tracking
Competitor Tracking
Northwind Apparel
Competitor Tracking
Northwind Apparel - last 28 days
Revenue (28d)
£612,480
+12.6% vs prior
Blended ROAS
3.94x
Profit adjusted
Tracked items
38
Reviewed this week
Open actions
96
Owned by the team
Recent activity
Auto loggedGoogle Ads
Meta
TikTok
How confidence works
Three evidence tiers, so nothing is stuck in 'needs data'
Every Competitor Tracking finding is labelled with how much evidence sits behind it. As data accumulates it moves up a tier and the recommendation tightens, so thin signals are never presented with the same weight as proven ones.
Tier 1 - Confirmed
Enough of your own history behind the finding
Read straight from your spend, market and demand data, with enough volume behind it that Competitor Tracking states the position rather than hedging it.
Tier 2 - Emerging
Live signal, volume still building
The movement is real but young, so it is surfaced as directional and flagged for a second look before budget or roadmap time is committed to it.
Tier 3 - Modelled
Too little data to measure directly
Estimated from the patterns your own account has already proven, and always labelled as modelled so it is never mistaken for a measured result.
Every finding ends on one of four verdicts
When
Confirmed evidence and material money attached
What happens
It moves to the top of the queue with an owner and the expected impact stated.
When
Worth doing, but needs a slot rather than a scramble
What happens
It is sized and scheduled into the next cycle instead of jumping the queue.
When
Signal forming, evidence still thin
What happens
Tracked daily and escalated automatically the moment it firms up.
When
Noise, or impact too small to be worth an hour
What happens
Closed out with the reason recorded, so it does not resurface every week.
In practice
How Competitor Tracking works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your spend, market and demand data are wired up during onboarding, so Competitor Tracking works from your own numbers on day one rather than a sample workspace.
Step 2
Paste a URL, get a profile
Adding a competitor starts a scan straight away: the site is read, positioning, offers and audience are drafted for you, and their ads are run through the same tagging engine as your own.
Step 3
Movement that matters
Alerts when a competitor changes strategy, enters a category, or ramps activity in your peak windows.
Step 4
We review it with you
We maintain your competitor set and review the landscape with you each quarter. Nothing sits in a dashboard waiting to be discovered.
Common questions
Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.
Competitor Tracking reads your spend, market and demand data directly. Nothing is estimated from benchmarks, and every figure can be traced back to the platform it came from.
Automatic first scan and profile fill from the URL, Multi-select monitoring per channel: ads, offers, pages, search, Hook, offer and angle extraction, New and retired ads tracked over time, and more.
We maintain your competitor set and review the landscape with you each quarter.
Why teams use it
- React to aggressive competitor campaign moves in days, not quarters.
- Find unique messaging angles nobody in your category is currently using.
- Brief creative production teams using real-time market search context.
How we set this up with you
We maintain your competitor set and review the landscape with you each quarter.
Our onboarding processWorks alongside
See Competitor Tracking running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call