Context-aware AI
Intelligence
Hook AI
A strategist on every page you open.
Hook AI reads whatever you are looking at, answers with your own numbers, and remembers the rules you teach it.
Already a customer? Open Hook AI in your workspace
- Every screen
- Hook AI is available wherever you are in the platform
- Your numbers
- Answers grounded in your account data, never generic advice
- Taught rules
- Memory rules per client are applied to every answer
- Answer awkward leadership questions instantly without waiting for a data analyst.
- Keep institutional marketing knowledge safely in the platform, not in team heads.
- Brief new team members on historical campaign context far faster.
It already knows what you are looking at
Open a campaign, a creative or a keyword cluster and ask a question. Hook AI pulls the live context of that page plus the underlying account data before it answers.
- Available on every screen in the platform
- Answers grounded in your account, not generic advice
- Deep research mode pulls across multiple data domains
Memory that compounds
Teach it your margin rules, seasonal quirks or the campaigns you never touch, and it applies them from then on.
- Persistent memory rules per client
- British English and your house style by default
- Every answer can be turned into a logged action
The shift
What changes once Hook AI is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- Teams reconcile disconnected reports before they can discuss the decision.
- The team has to assemble the context behind hook ai by hand.
- Important changes are found late, after time or budget has already been lost.
With Hookology
- The evidence, commercial impact and next move arrive in one shared view.
- Answer awkward leadership questions instantly without waiting for a data analyst.
- Keep institutional marketing knowledge safely in the platform, not in team heads.
- Brief new team members on historical campaign context far faster.
The smartest person in the meeting should not be the one who exported the spreadsheet.
Inside the product
What Hook AI looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On yourworkspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- Answer awkward leadership questions instantly without waiting for a data analyst.
- Keep institutional marketing knowledge safely in the platform, not in team heads.
- Brief new team members on historical campaign context far faster.
Workspace / Hook AI
Hook AI
Northwind Apparel
Hook AI
/strategy - strategy session, 23 September
Revenue was £21,340 last week against £26,010 the week before, down 18%. Spend held at £5,480 and conversion rate held at 3.1%. The fall is concentrated in Google Shopping on Outerwear, where impressions dropped 41% from Thursday after the top product went out of stock.
Based on the last 23 days of spend and revenue, your Shopify stock feed, and the change log for this account.
How confidence works
Three evidence tiers, so nothing is stuck in ‘needs data’
Every Hook AI finding is labelled with how much evidence sits behind it. As data accumulates it moves up a tier and the recommendation tightens, so thin signals are never presented with the same weight as proven ones.
Tier 1 - Confirmed
Enough of your own history behind the finding
Read straight from your ad platforms, analytics and back-end revenue, with enough volume behind it that Hook AI states the position rather than hedging it.
Tier 2 - Emerging
Live signal, volume still building
The movement is real but young, so it is surfaced as directional and flagged for a second look before budget or roadmap time is committed to it.
Tier 3 - Modelled
Too little data to measure directly
Estimated from the patterns your own account has already proven, and always labelled as modelled so it is never mistaken for a measured result.
Every finding ends on one of four verdicts
When
Confirmed evidence and material money attached
What happens
It moves to the top of the queue with an owner and the expected impact stated.
When
Worth doing, but needs a slot rather than a scramble
What happens
It is sized and scheduled into the next cycle instead of jumping the queue.
When
Signal forming, evidence still thin
What happens
Tracked daily and escalated automatically the moment it firms up.
When
Noise, or impact too small to be worth an hour
What happens
Closed out with the reason recorded, so it does not resurface every week.
In practice
How Hook AI works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your ad platforms, analytics and revenue data are wired up during onboarding, so Hook AI works from your own numbers on day one rather than a sample workspace.
Step 2
It already knows what you are looking at
Open a campaign, a creative or a keyword cluster and ask a question.
Step 3
Memory that compounds
Teach it your margin rules, seasonal quirks or the campaigns you never touch, and it applies them from then on.
Step 4
We review it with you
During onboarding we load your commercial rules, tone and constraints into the assistant with you. Nothing sits in a dashboard waiting to be discovered.
Common questions
Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.
Hook AI reads your ad platforms, analytics and revenue data directly. Spend, clicks and conversions come straight from the platform; projected value and uplift are modelled from your own figures and labelled as such.
Available on every screen in the platform, Answers grounded in your account, not generic advice, Deep research mode pulls across multiple data domains, Persistent memory rules per client, and more.
During onboarding we load your commercial rules, tone and constraints into the assistant with you.
Why teams use it
- Answer awkward leadership questions instantly without waiting for a data analyst.
- Keep institutional marketing knowledge safely in the platform, not in team heads.
- Brief new team members on historical campaign context far faster.
How we set this up with you
During onboarding we load your commercial rules, tone and constraints into the assistant with you.
Our onboarding processWorks alongside
See Hook AI running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call