Paid media
Intelligence
Performance & Budgets
Budget calls with the maths shown.
Unified Google, Meta and Pinterest performance, with LinkedIn and Microsoft Ads as they connect, and a deterministic signal engine behind every recommendation.
Already a customer? Open Performance & Budgets in your workspace
- 7
- core KPIs on one axis
- 3
- Live networks, LinkedIn and Microsoft as they connect
- 1
- Recommended action on every campaign row
- Move budget across channels with performance evidence rather than pure instinct.
- Catch monthly campaign pacing problems while there is still time to adjust.
- Defend marketing spend decisions to finance with hard performance data.
Every channel on the same axis
Spend, revenue, ROAS, conversions, CPA, CTR and CPC across all networks, each compared to the previous period and to forecast, with the top performer and biggest liability flagged.
- Cross-network KPI set with prior period comparison
- Live pacing against forecast end of month
- Campaign, objective and network breakdowns
Recommendations you can interrogate
Budget suggestions show elasticity and confidence when there is enough data, with detailed fits available on demand from each campaign's AI strategist. Pacing and evidenced waste explain the context for each move.
- Elasticity and confidence when enough data is available
- Objective-aware advice for lead generation and ecommerce
- Manual change log so results are attributable
The shift
What changes once Performance & Budgets is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- Teams reconcile disconnected reports before they can discuss the decision.
- The team has to assemble the context behind performance & budgets by hand.
- Important changes are found late, after time or budget has already been lost.
With Hookology
- The evidence, commercial impact and next move arrive in one shared view.
- Move budget across channels with performance evidence rather than pure instinct.
- Catch monthly campaign pacing problems while there is still time to adjust.
- Defend marketing spend decisions to finance with hard performance data.
Budget arguments end quickly when the maths is already on the table.
Inside the product
What Performance & Budgets looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On yourworkspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- Move budget across channels with performance evidence rather than pure instinct.
- Catch monthly campaign pacing problems while there is still time to adjust.
- Defend marketing spend decisions to finance with hard performance data.
Workspace / Performance
Performance
Northwind Apparel
Performance
Northwind Apparel, worked example
Revenue
£94,820
+12.4% vs previous
ROAS
4.18x
+0.32x vs previous
CPA
£18.40
-6.1% vs previous
Performance trend
This period / Previous period
Top performer
Brand Search
ROAS 6.3x
Needs attention
Prospecting
Biggest liability, review spend
How confidence works
Three evidence tiers, so nothing is stuck in ‘needs data’
Every Performance & Budgets finding is labelled with how much evidence sits behind it. As data accumulates it moves up a tier and the recommendation tightens, so thin signals are never presented with the same weight as proven ones.
Tier 1 - Confirmed
Enough of your own history behind the finding
Read straight from your ad platforms, analytics and back-end revenue, with enough volume behind it that Performance & Budgets states the position rather than hedging it.
Tier 2 - Emerging
Live signal, volume still building
The movement is real but young, so it is surfaced as directional and flagged for a second look before budget or roadmap time is committed to it.
Tier 3 - Modelled
Too little data to measure directly
Estimated from the patterns your own account has already proven, and always labelled as modelled so it is never mistaken for a measured result.
Every finding ends on one of four verdicts
When
Confirmed evidence and material money attached
What happens
It moves to the top of the queue with an owner and the expected impact stated.
When
Worth doing, but needs a slot rather than a scramble
What happens
It is sized and scheduled into the next cycle instead of jumping the queue.
When
Signal forming, evidence still thin
What happens
Tracked daily and escalated automatically the moment it firms up.
When
Noise, or impact too small to be worth an hour
What happens
Closed out with the reason recorded, so it does not resurface every week.
In practice
How Performance & Budgets works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your ad platforms, analytics and revenue data are wired up during onboarding, so Performance & Budgets works from your own numbers on day one rather than a sample workspace.
Step 2
Every channel on the same axis
Spend, revenue, ROAS, conversions, CPA, CTR and CPC across all networks, each compared to the previous period and to forecast, with the top performer and biggest liability flagged.
Step 3
Recommendations you can interrogate
Budget suggestions show elasticity and confidence when there is enough data, with detailed fits available on demand from each campaign's AI strategist.
Step 4
We review it with you
Your account manager sets targets, guardrails and reporting cadence with you, and reviews recommendations before big moves. Nothing sits in a dashboard waiting to be discovered.
Common questions
Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.
Performance & Budgets reads your ad platforms, analytics and revenue data directly. Spend, clicks and conversions come straight from the platform; projected value and uplift are modelled from your own figures and labelled as such.
Cross-network KPI set with prior period comparison, Live pacing against forecast end of month, Campaign, objective and network breakdowns, Elasticity and confidence when enough data is available, and more.
Your account manager sets targets, guardrails and reporting cadence with you, and reviews recommendations before big moves.
Why teams use it
- Move budget across channels with performance evidence rather than pure instinct.
- Catch monthly campaign pacing problems while there is still time to adjust.
- Defend marketing spend decisions to finance with hard performance data.
How we set this up with you
Your account manager sets targets, guardrails and reporting cadence with you, and reviews recommendations before big moves.
Our onboarding processWorks alongside
See Performance & Budgets running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call