All features

Paid media

Intelligence

Performance & Budgets

Budget calls with the maths shown.

Unified Google, Meta, Microsoft and LinkedIn performance with a deterministic signal engine behind every recommendation.

hookology.ai / performance
Hookology performance dashboard with KPI cards, forecasts and network breakdown

Every channel on the same axis

Spend, revenue, ROAS, conversions, CPA, CTR and CPC across all networks, each compared to the previous period and to forecast, with the top performer and biggest liability flagged.

  • Cross-network KPI set with prior period comparison
  • Live pacing against forecast end of month
  • Campaign, objective and network breakdowns

Recommendations you can interrogate

Log-log elasticity, Poisson confidence intervals and pacing sit behind every suggested budget move, so you can see why a number was proposed.

  • Elasticity and confidence on each budget change
  • Objective-aware advice for lead generation and ecommerce
  • Manual change log so results are attributable

Why teams use it

  • Move budget with evidence rather than instinct
  • Catch pacing problems while there is still time
  • Defend spend decisions to finance

How we set this up with you

Your account manager sets targets, guardrails and reporting cadence with you, and reviews recommendations before big moves.

Our onboarding process

Works alongside

See Performance & Budgets running on your own data

We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.

Book a discovery call