Paid media
Intelligence
Performance & Budgets
Budget calls with the maths shown.
Unified Google, Meta, Microsoft and LinkedIn performance with a deterministic signal engine behind every recommendation.
Already a customer? Open Performance & Budgets in your workspace
- 2
- Working areas covered by Performance & Budgets
- Daily
- Briefing rewritten from your live account numbers
- 1-to-1
- Your account manager reviews performance & budgets with you
- Move budget across channels with performance evidence rather than pure instinct.
- Catch monthly campaign pacing problems while there is still time to adjust.
- Defend marketing spend decisions to finance with hard performance data.
Every channel on the same axis
Spend, revenue, ROAS, conversions, CPA, CTR and CPC across all networks, each compared to the previous period and to forecast, with the top performer and biggest liability flagged.
- Cross-network KPI set with prior period comparison
- Live pacing against forecast end of month
- Campaign, objective and network breakdowns
Recommendations you can interrogate
Log-log elasticity, Poisson confidence intervals and pacing sit behind every suggested budget move, so you can see why a number was proposed.
- Elasticity and confidence on each budget change
- Objective-aware advice for lead generation and ecommerce
- Manual change log so results are attributable
The shift
What changes once Performance & Budgets is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- Teams reconcile disconnected reports before they can discuss the decision.
- The team has to assemble the context behind performance & budgets by hand.
- Important changes are found late, after time or budget has already been lost.
With Hookology
- The evidence, commercial impact and next move arrive in one shared view.
- Move budget across channels with performance evidence rather than pure instinct.
- Catch monthly campaign pacing problems while there is still time to adjust.
- Defend marketing spend decisions to finance with hard performance data.
Budget arguments end quickly when the maths is already on the table.
Inside the product
What Performance & Budgets looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On your workspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- Move budget across channels with performance evidence rather than pure instinct.
- Catch monthly campaign pacing problems while there is still time to adjust.
- Defend marketing spend decisions to finance with hard performance data.
Paid media / Performance & Budgets
Performance & Budgets
Northwind Apparel
Performance & Budgets
Northwind Apparel - last 28 days
Spend, revenue, ROAS, conversions, CPA, CTR and CPC across all networks, each compared to the previous period and to forecast, with the top performer and biggest liability flagged.
Revenue (28d)
£94,310
+10.3% vs prior
Blended ROAS
3.05x
Profit adjusted
Recommendations you can interrogate
Log-log elasticity, Poisson confidence intervals and pacing sit behind every suggested budget move, so you can see why a number was proposed.
Recent activity
Auto loggedGoogle Ads
Meta
TikTok
How confidence works
Three evidence tiers, so nothing is stuck in 'needs data'
Every Performance & Budgets finding is labelled with how much evidence sits behind it. As data accumulates it moves up a tier and the recommendation tightens, so thin signals are never presented with the same weight as proven ones.
Tier 1 - Confirmed
Enough of your own history behind the finding
Read straight from your ad platforms, analytics and back-end revenue, with enough volume behind it that Performance & Budgets states the position rather than hedging it.
Tier 2 - Emerging
Live signal, volume still building
The movement is real but young, so it is surfaced as directional and flagged for a second look before budget or roadmap time is committed to it.
Tier 3 - Modelled
Too little data to measure directly
Estimated from the patterns your own account has already proven, and always labelled as modelled so it is never mistaken for a measured result.
Every finding ends on one of four verdicts
When
Confirmed evidence and material money attached
What happens
It moves to the top of the queue with an owner and the expected impact stated.
When
Worth doing, but needs a slot rather than a scramble
What happens
It is sized and scheduled into the next cycle instead of jumping the queue.
When
Signal forming, evidence still thin
What happens
Tracked daily and escalated automatically the moment it firms up.
When
Noise, or impact too small to be worth an hour
What happens
Closed out with the reason recorded, so it does not resurface every week.
In practice
How Performance & Budgets works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your ad platforms, analytics and revenue data are wired up during onboarding, so Performance & Budgets works from your own numbers on day one rather than a sample workspace.
Step 2
Every channel on the same axis
Spend, revenue, ROAS, conversions, CPA, CTR and CPC across all networks, each compared to the previous period and to forecast, with the top performer and biggest liability flagged.
Step 3
Recommendations you can interrogate
Log-log elasticity, Poisson confidence intervals and pacing sit behind every suggested budget move, so you can see why a number was proposed.
Step 4
We review it with you
Your account manager sets targets, guardrails and reporting cadence with you, and reviews recommendations before big moves. Nothing sits in a dashboard waiting to be discovered.
Common questions
Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.
Performance & Budgets reads your ad platforms, analytics and revenue data directly. Nothing is estimated from benchmarks, and every figure can be traced back to the platform it came from.
Cross-network KPI set with prior period comparison, Live pacing against forecast end of month, Campaign, objective and network breakdowns, Elasticity and confidence on each budget change, and more.
Your account manager sets targets, guardrails and reporting cadence with you, and reviews recommendations before big moves.
Why teams use it
- Move budget across channels with performance evidence rather than pure instinct.
- Catch monthly campaign pacing problems while there is still time to adjust.
- Defend marketing spend decisions to finance with hard performance data.
How we set this up with you
Your account manager sets targets, guardrails and reporting cadence with you, and reviews recommendations before big moves.
Our onboarding processWorks alongside
See Performance & Budgets running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call