Ad optimisation
Creative
Ad Builder
Detect, diagnose, prioritise, generate.
An optimisation workspace that finds the campaigns worth acting on, explains why they are underperforming, and writes the replacement creative.
Already a customer? Open Ad Builder in your workspace
- 6
- Checks running inside Ad Builder
- Per asset
- Scoring applied to every creative in your library
- 3
- Named outcomes this feature is measured against
- Spend the week on the campaigns that move money
- Replace fatigued creative before performance falls
- Keep a record of what was changed and why
Opportunities, not another campaign table
Every campaign is benchmarked against your own account, then classified into a literal action: refresh, test, scale, fix or explore, and scored on the money at stake.
- Opportunity score built from spend at risk and deviation
- Plain-English problem and diagnosis on every card
- Account-level summary of the three moves that matter
Generation with the brief already written
When you act, the generation workspace is seeded with the diagnosis, so new hooks are written against the specific weakness rather than a blank prompt.
- Choose the goal: improve CTR, refresh fatigue, scale a winner
- Lead with an angle: urgency, social proof, value, authority
- Variants saved as drafts for review before anything goes live
The shift
What changes once Ad Builder is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- Creative decisions rely on subjective reviews and incomplete performance data.
- The team has to assemble the context behind ad builder by hand.
- Important changes are found late, after time or budget has already been lost.
With Hookology
- Every recommendation is tied to patterns found across your own creative history.
- Spend the week on the campaigns that move money
- Replace fatigued creative before performance falls
- Keep a record of what was changed and why
Detect, diagnose, prioritise, generate. The evidence stays visible, the priority stays clear, and your team knows what to do next.
Inside the product
What Ad Builder looks like on live accounts
Real numbers, real verdicts. Every screen is built from your connected platforms, not sample data, so the first session already reflects your account.
- Spend the week on the campaigns that move money
- Replace fatigued creative before performance falls
- Keep a record of what was changed and why
In practice
How Ad Builder works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your creative libraries, ad platforms and performance data are wired up during onboarding, so Ad Builder works from your own numbers on day one rather than a sample workspace.
Step 2
Opportunities, not another campaign table
Every campaign is benchmarked against your own account, then classified into a literal action: refresh, test, scale, fix or explore, and scored on the money at stake.
Step 3
Generation with the brief already written
When you act, the generation workspace is seeded with the diagnosis, so new hooks are written against the specific weakness rather than a blank prompt.
Step 4
We review it with you
We review the priority list with you and approve the creative before it reaches your ad accounts. Nothing sits in a dashboard waiting to be discovered.
Common questions
Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.
Ad Builder reads your creative libraries, ad platforms and performance data directly. Nothing is estimated from benchmarks, and every figure can be traced back to the platform it came from.
Opportunity score built from spend at risk and deviation, Plain-English problem and diagnosis on every card, Account-level summary of the three moves that matter, Choose the goal: improve CTR, refresh fatigue, scale a winner, and more.
We review the priority list with you and approve the creative before it reaches your ad accounts.
Why teams use it
- Spend the week on the campaigns that move money
- Replace fatigued creative before performance falls
- Keep a record of what was changed and why
How we set this up with you
We review the priority list with you and approve the creative before it reaches your ad accounts.
Our onboarding processWorks alongside
See Ad Builder running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call