Ad optimisation
Creative
Ad Builder
Detect, diagnose, prioritise, generate.
An optimisation workspace that finds the campaigns worth acting on, explains why they are underperforming, and writes the replacement creative.
Already a customer? Open Ad Builder in your workspace
- 6
- Checks running inside Ad Builder
- Per asset
- Scoring applied to every creative in your library
- 3
- Named outcomes this feature is measured against
- Spend the work week on the key campaigns that move revenue.
- Replace fatigued ad creative before conversion performance falls away.
- Keep a clear log record of what was changed and why.
Opportunities, not another campaign table
Every campaign is benchmarked against your own account, then classified into a literal action: refresh, test, scale, fix or explore, and scored on the money at stake.
- Opportunity score built from spend at risk and deviation
- Plain-English problem and diagnosis on every card
- Account-level summary of the three moves that matter
Generation with the brief already written
When you act, the generation workspace is seeded with the diagnosis, so new hooks are written against the specific weakness rather than a blank prompt.
- Choose the goal: improve CTR, refresh fatigue, scale a winner
- Lead with an angle: urgency, social proof, value, authority
- Variants saved as drafts for review before anything goes live
The shift
What changes once Ad Builder is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- Creative decisions rely on subjective reviews and incomplete performance data.
- The team has to assemble the context behind ad builder by hand.
- Important changes are found late, after time or budget has already been lost.
With Hookology
- Every recommendation is tied to patterns found across your own creative history.
- Spend the work week on the key campaigns that move revenue.
- Replace fatigued ad creative before conversion performance falls away.
- Keep a clear log record of what was changed and why.
Writing the fix is the last five minutes. Finding it is the whole job.
Inside the product
What Ad Builder looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On your workspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- Spend the work week on the key campaigns that move revenue.
- Replace fatigued ad creative before conversion performance falls away.
- Keep a clear log record of what was changed and why.
Ad optimisation / Ad Builder
Ad Builder
Northwind Apparel
Ad Builder
Northwind Apparel - last 28 days
Revenue (28d)
£212,940
+4.1% vs prior
Blended ROAS
2.81x
Profit adjusted
Tracked items
24
Reviewed this week
Open actions
212
Owned by the team
Recent activity
Auto loggedGoogle Ads
Meta
TikTok
How confidence works
Three evidence tiers, so nothing is stuck in 'needs data'
Every Ad Builder finding is labelled with how much evidence sits behind it. As data accumulates it moves up a tier and the recommendation tightens, so thin signals are never presented with the same weight as proven ones.
Tier 1 - Confirmed
Enough of your own history behind the finding
Read straight from your creative libraries, ad platforms and performance history, with enough volume behind it that Ad Builder states the position rather than hedging it.
Tier 2 - Emerging
Live signal, volume still building
The movement is real but young, so it is surfaced as directional and flagged for a second look before budget or roadmap time is committed to it.
Tier 3 - Modelled
Too little data to measure directly
Estimated from the patterns your own account has already proven, and always labelled as modelled so it is never mistaken for a measured result.
Every finding ends on one of four verdicts
When
Confirmed evidence and material money attached
What happens
It moves to the top of the queue with an owner and the expected impact stated.
When
Worth doing, but needs a slot rather than a scramble
What happens
It is sized and scheduled into the next cycle instead of jumping the queue.
When
Signal forming, evidence still thin
What happens
Tracked daily and escalated automatically the moment it firms up.
When
Noise, or impact too small to be worth an hour
What happens
Closed out with the reason recorded, so it does not resurface every week.
In practice
How Ad Builder works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your creative libraries, ad platforms and performance data are wired up during onboarding, so Ad Builder works from your own numbers on day one rather than a sample workspace.
Step 2
Opportunities, not another campaign table
Every campaign is benchmarked against your own account, then classified into a literal action: refresh, test, scale, fix or explore, and scored on the money at stake.
Step 3
Generation with the brief already written
When you act, the generation workspace is seeded with the diagnosis, so new hooks are written against the specific weakness rather than a blank prompt.
Step 4
We review it with you
We review the priority list with you and approve the creative before it reaches your ad accounts. Nothing sits in a dashboard waiting to be discovered.
Common questions
Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.
Ad Builder reads your creative libraries, ad platforms and performance data directly. Nothing is estimated from benchmarks, and every figure can be traced back to the platform it came from.
Opportunity score built from spend at risk and deviation, Plain-English problem and diagnosis on every card, Account-level summary of the three moves that matter, Choose the goal: improve CTR, refresh fatigue, scale a winner, and more.
We review the priority list with you and approve the creative before it reaches your ad accounts.
Why teams use it
- Spend the work week on the key campaigns that move revenue.
- Replace fatigued ad creative before conversion performance falls away.
- Keep a clear log record of what was changed and why.
How we set this up with you
We review the priority list with you and approve the creative before it reaches your ad accounts.
Our onboarding processWorks alongside
See Ad Builder running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call