Growth
Growth & Market
Opportunity Engine
The biggest gaps, turned into action plans.
Sized opportunities from your paid media, each with an action plan and expected impact.
Already a customer? Open Opportunity Engine in your workspace
- Paid media
- Ad performance, search terms, anomalies and learning signals
- On demand
- On demand, one client at a time
- Measured
- Completed opportunities measured against the original estimate
- Work on the highest-value opportunity, not the loudest stakeholder request.
- See each completed opportunity's estimate next to what actually happened.
- Give every task an owner so nothing stalls between review calls.
Sized, not just spotted
Each opportunity carries an estimate of what it is worth and how confident the platform is in that estimate.
- Value estimate and model-rated confidence
- Sorted by impact against effort
- Client-scoped so nothing bleeds between accounts
Action plans, not to-do lists
Open an opportunity and you get the steps, owners and the checks that prove it worked.
- Step-by-step action plans
- Progress tracking through to completion
- Results measured against the original estimate once completed
The shift
What changes once Opportunity Engine is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- Opportunities surface in meetings, get noted down and quietly expire.
- Nobody can say what the last three wins were actually worth.
- Every account competes for attention with no shared sense of value.
With Hookology
- Each opportunity arrives sized, scored and ranked against the rest.
- Completed work is measured against its original estimate.
- The portfolio view shows where the next pound of effort pays most.
Gaps do not close because somebody noticed them in a meeting.
Inside the product
What Opportunity Engine looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On yourworkspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- Work on the highest-value opportunity, not the loudest stakeholder request.
- See each completed opportunity's estimate next to what actually happened.
- Give every task an owner so nothing stalls between review calls.
Workspace / Opportunity Engine
Opportunity Engine
Northwind Apparel
Opportunity Engine
Northwind Apparel, worked example
Opportunity Map
Quick Wins
3
Strategic Bets
2
Optimisations
4
Monitor
2
Revenue
£5.6k
Profit
£2.2k
Effort
~1 hour
Revenue
£3.8k
Profit
£1.4k
Effort
~2-3 hours
Values are the model's estimates from Northwind's paid media, each checked against live figures.
What gets read
Your paid media, for one client at a time
The Opportunity Engine reads the selected client's paid media: ad performance, search terms, open anomalies and what was learned from earlier opportunities. It runs when you ask, one client at a time, and never mixes accounts.
From paid media
Last 30 days for the selected client
- Ad and campaign performance
- Search terms and clusters
- Open anomalies
From past opportunities
Learning signals
- Rejected ideas and measured outcomes, so estimates are calibrated
How opportunities are grouped
The Opportunity Map: impact against ease
Every open opportunity lands in one of four quadrants by commercial impact and ease of execution, the same map you see in the app.
Quick Wins
Impact 60+ and ease 65+
High impact and easy to do. Start here.
Strategic Bets
Impact 60+ and ease below 65
High impact but harder work. Plan them in.
Optimisations
Impact below 60 and ease 65+
Smaller gains that are easy to bank.
Monitor
Impact below 60 and ease below 65
Lower value and confidence. Kept in view.
How each opportunity is validated against live data
When
Live figures still support the estimate
What happens
Act on it as sized
When
Live figures have weakened since it was found
What happens
Check the adjusted value before acting
When
Live figures no longer support it
What happens
Dismiss or wait for new evidence
In practice
How Opportunity Engine works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your spend, market and demand data are wired up during onboarding, so Opportunity Engine works from your own numbers on day one rather than a sample workspace.
Step 2
Sized, not just spotted
Each opportunity carries an estimate of what it is worth and how confident the platform is in that estimate.
Step 3
Action plans, not to-do lists
Open an opportunity and you get the steps, owners and the checks that prove it worked.
Step 4
We review it with you
We agree which opportunities to take on each month and support the execution. Nothing sits in a dashboard waiting to be discovered.
Common questions
Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.
Opportunity Engine reads your spend, market and demand data directly. Spend, clicks and conversions come straight from the platform; projected value and uplift are modelled from your own figures and labelled as such.
Value estimate and model-rated confidence, Sorted by impact against effort, Client-scoped so nothing bleeds between accounts, Step-by-step action plans, and more.
We agree which opportunities to take on each month and support the execution.
Why teams use it
- Work on the highest-value opportunity, not the loudest stakeholder request.
- See each completed opportunity's estimate next to what actually happened.
- Give every task an owner so nothing stalls between review calls.
How we set this up with you
We agree which opportunities to take on each month and support the execution.
Our onboarding processWorks alongside
See Opportunity Engine running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call