Planning
Operations & Governance
Media Plan Intelligence
Your plan, live against actual delivery.
Import the plan from Excel, Google Sheets or Office 365 and it becomes a living flight calendar checked against real spend and revenue.
Already a customer? Open Media Plan Intelligence in your workspace
- 2
- Working areas covered by Media Plan Intelligence
- Always on
- Guardrails checked against spend and platform health
- 3
- Named outcomes this feature is measured against
- End the manual monthly ad spend reconciliation spreadsheet for good.
- Catch campaign budget underspend early before the billing month closes.
- Show clients the media plan and live delivery progress in one view.
Import once, keep it current
Spreadsheets are read by AI and mapped to the right fields automatically, whatever the column names, then turned into structured flights that can stay synced to the source file.
- AI column mapping, no rigid template to fill in
- Excel, CSV, Google Sheets and Office 365 shared links supported
- Flights mapped to channels, budgets and owners
- Re-sync on demand without rebuilding the plan
Plan versus reality, continuously
Every flight is measured against what was actually delivered, so underspend, overspend and slippage are visible while the month can still be saved.
- Pacing against planned budget per flight
- Flight calendar with department colour coding
- Variance flagged into the decision queue
The shift
What changes once Media Plan Intelligence is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- Targets, delivery and platform health are checked manually across separate tools.
- The team has to assemble the context behind media plan intelligence by hand.
- Important changes are found late, after time or budget has already been lost.
With Hookology
- Owners see the same live priorities, guardrails and evidence in one operating rhythm.
- End the manual monthly ad spend reconciliation spreadsheet for good.
- Catch campaign budget underspend early before the billing month closes.
- Show clients the media plan and live delivery progress in one view.
The plan you signed off and the delivery you got should be in the same conversation.
Inside the product
What Media Plan Intelligence looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On your workspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- End the manual monthly ad spend reconciliation spreadsheet for good.
- Catch campaign budget underspend early before the billing month closes.
- Show clients the media plan and live delivery progress in one view.
Planning / Media Plan Intelligence
Media Plan Intelligence
Northwind Apparel
Media Plan Intelligence
Northwind Apparel - last 28 days
Revenue (28d)
£212,940
+12.6% vs prior
Blended ROAS
3.94x
Profit adjusted
Tracked items
24
Reviewed this week
AI column mapping, no rigid template to fill in
Excel, CSV, Google Sheets and Office 365 shared links supported
Flights mapped to channels, budgets and owners
Re-sync on demand without rebuilding the plan
Recent activity
Auto loggedGoogle Ads
Meta
TikTok
How confidence works
Three evidence tiers, so nothing is stuck in 'needs data'
Every Media Plan Intelligence finding is labelled with how much evidence sits behind it. As data accumulates it moves up a tier and the recommendation tightens, so thin signals are never presented with the same weight as proven ones.
Tier 1 - Confirmed
Enough of your own history behind the finding
Read straight from your spend, targets and platform health data, with enough volume behind it that Media Plan Intelligence states the position rather than hedging it.
Tier 2 - Emerging
Live signal, volume still building
The movement is real but young, so it is surfaced as directional and flagged for a second look before budget or roadmap time is committed to it.
Tier 3 - Modelled
Too little data to measure directly
Estimated from the patterns your own account has already proven, and always labelled as modelled so it is never mistaken for a measured result.
Every finding ends on one of four verdicts
When
Confirmed evidence and material money attached
What happens
It moves to the top of the queue with an owner and the expected impact stated.
When
Worth doing, but needs a slot rather than a scramble
What happens
It is sized and scheduled into the next cycle instead of jumping the queue.
When
Signal forming, evidence still thin
What happens
Tracked daily and escalated automatically the moment it firms up.
When
Noise, or impact too small to be worth an hour
What happens
Closed out with the reason recorded, so it does not resurface every week.
In practice
How Media Plan Intelligence works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your spend, targets and platform health data are wired up during onboarding, so Media Plan Intelligence works from your own numbers on day one rather than a sample workspace.
Step 2
Import once, keep it current
Spreadsheets are read by AI and mapped to the right fields automatically, whatever the column names, then turned into structured flights that can stay synced to the source file.
Step 3
Plan versus reality, continuously
Every flight is measured against what was actually delivered, so underspend, overspend and slippage are visible while the month can still be saved.
Step 4
We review it with you
Rolling out now. Nothing sits in a dashboard waiting to be discovered.
Common questions
Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.
Media Plan Intelligence reads your spend, targets and platform health data directly. Nothing is estimated from benchmarks, and every figure can be traced back to the platform it came from.
AI column mapping, no rigid template to fill in, Excel, CSV, Google Sheets and Office 365 shared links supported, Flights mapped to channels, budgets and owners, Re-sync on demand without rebuilding the plan, and more.
Rolling out now. Your account manager loads and maintains the plan today, and reports variance to you in writing.
Why teams use it
- End the manual monthly ad spend reconciliation spreadsheet for good.
- Catch campaign budget underspend early before the billing month closes.
- Show clients the media plan and live delivery progress in one view.
How we set this up with you
Rolling out now. Your account manager loads and maintains the plan today, and reports variance to you in writing.
Our onboarding processWorks alongside
See Media Plan Intelligence running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call