Media Plan Intelligence

Your plan, live against actual delivery.

Import the plan from Excel, Google Sheets or Office 365 and it becomes a living flight calendar checked against real spend and revenue.

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Already a customer? Open Media Plan Intelligence in your workspace

2: Working areas covered by Media Plan Intelligence
Always on: Guardrails checked against spend and platform health
3: Named outcomes this feature is measured against

hookology.ai / media-plans

End the monthly reconciliation spreadsheet
Catch underspend before the month closes
Show clients the plan and the delivery in one view

Import once, keep it current

Spreadsheets are read by AI and mapped to the right fields automatically, whatever the column names, then turned into structured flights that can stay synced to the source file.

AI column mapping, no rigid template to fill in
Excel, CSV, Google Sheets and Office 365 shared links supported
Flights mapped to channels, budgets and owners
Re-sync on demand without rebuilding the plan

Plan versus reality, continuously

Every flight is measured against what was actually delivered, so underspend, overspend and slippage are visible while the month can still be saved.

Pacing against planned budget per flight
Flight calendar with department colour coding
Variance flagged into the decision queue

The shift

What changes once Media Plan Intelligence is running

Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.

Before

Targets, delivery and platform health are checked manually across separate tools.
The team has to assemble the context behind media plan intelligence by hand.
Important changes are found late, after time or budget has already been lost.

With Hookology

Owners see the same live priorities, guardrails and evidence in one operating rhythm.
End the monthly reconciliation spreadsheet
Catch underspend before the month closes
Show clients the plan and the delivery in one view

Your plan, live against actual delivery. The evidence stays visible, the priority stays clear, and your team knows what to do next.

The Hookology approach

Inside the product

What Media Plan Intelligence looks like on live accounts

Real numbers, real verdicts. Every screen is built from your connected platforms, not sample data, so the first session already reflects your account.

End the monthly reconciliation spreadsheet
Catch underspend before the month closes
Show clients the plan and the delivery in one view

Media Plan Intelligence detail view — Tap to enlarge and read the detail

In practice

How Media Plan Intelligence works week to week

From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.

Step 1
We connect your accounts
Your spend, targets and platform health data are wired up during onboarding, so Media Plan Intelligence works from your own numbers on day one rather than a sample workspace.
Step 2
Import once, keep it current
Spreadsheets are read by AI and mapped to the right fields automatically, whatever the column names, then turned into structured flights that can stay synced to the source file.
Step 3
Plan versus reality, continuously
Every flight is measured against what was actually delivered, so underspend, overspend and slippage are visible while the month can still be saved.
Step 4
We review it with you
Rolling out now. Nothing sits in a dashboard waiting to be discovered.

Common questions

Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.

Media Plan Intelligence reads your spend, targets and platform health data directly. Nothing is estimated from benchmarks, and every figure can be traced back to the platform it came from.

AI column mapping, no rigid template to fill in, Excel, CSV, Google Sheets and Office 365 shared links supported, Flights mapped to channels, budgets and owners, Re-sync on demand without rebuilding the plan, and more.

Rolling out now. Your account manager loads and maintains the plan today, and reports variance to you in writing.

Why teams use it