Ad optimisation
Creative
Ad Optimisation Centre
Senior-level fixes, ranked by money at risk.
A reasoning layer that reviews every live ad, groups repeated problems, and only surfaces the fixes worth someone's afternoon.
Already a customer? Open Ad Optimisation Centre in your workspace
- 6
- Signals Ad Optimisation Centre reads on your account
- Per asset
- Scoring applied to every creative in your library
- Traceable
- Every ad optimisation centre figure links back to its source
- Stop manually triaging a hundred generic analytics warnings every morning.
- Fix the underperforming ads carrying the most daily spend first.
- Keep replacement copy on brand using pre-approved guidelines without a review cycle.
Ranked by spend at risk, not by count
Each finding is weighted by the money flowing through the ad, the strength of the evidence and the effort to fix it, so a cosmetic tweak never outranks a real leak.
- Spend at risk attached to every recommendation
- Repeated problems clustered into one job, not twenty cards
- Cosmetic suggestions suppressed while money is leaking elsewhere
Diagnosis first, rewrite second
Before anything is written, the engine states what is wrong and why now. Replacement copy is then generated against your brand guidelines and the ad's own performance history.
- Plain-English 'why now' on each suggestion
- Brand guidelines injected into every rewrite
- Confidence and expected impact shown before you act
The shift
What changes once Ad Optimisation Centre is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- Creative decisions rely on subjective reviews and incomplete performance data.
- The team has to assemble the context behind ad optimisation centre by hand.
- Important changes are found late, after time or budget has already been lost.
With Hookology
- Every recommendation is tied to patterns found across your own creative history.
- Stop manually triaging a hundred generic analytics warnings every morning.
- Fix the underperforming ads carrying the most daily spend first.
- Keep replacement copy on brand using pre-approved guidelines without a review cycle.
Ranked by money at risk, because not every fix deserves your Tuesday.
Inside the product
What Ad Optimisation Centre looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On your workspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- Stop manually triaging a hundred generic analytics warnings every morning.
- Fix the underperforming ads carrying the most daily spend first.
- Keep replacement copy on brand using pre-approved guidelines without a review cycle.
Ad optimisation / Ad Optimisation Centre
Ad Optimisation Centre
Northwind Apparel
Ad Optimisation Centre
Northwind Apparel - last 28 days
Revenue (28d)
£38,720
+10.3% vs prior
Blended ROAS
3.05x
Profit adjusted
Tracked items
412
Reviewed this week
Spend at risk attached to every recommendation
Repeated problems clustered into one job, not twenty cards
Cosmetic suggestions suppressed while money is leaking elsewhere
Recent activity
Auto loggedGoogle Ads
Meta
TikTok
How confidence works
Three evidence tiers, so nothing is stuck in 'needs data'
Every Ad Optimisation Centre finding is labelled with how much evidence sits behind it. As data accumulates it moves up a tier and the recommendation tightens, so thin signals are never presented with the same weight as proven ones.
Tier 1 - Confirmed
Enough of your own history behind the finding
Read straight from your creative libraries, ad platforms and performance history, with enough volume behind it that Ad Optimisation Centre states the position rather than hedging it.
Tier 2 - Emerging
Live signal, volume still building
The movement is real but young, so it is surfaced as directional and flagged for a second look before budget or roadmap time is committed to it.
Tier 3 - Modelled
Too little data to measure directly
Estimated from the patterns your own account has already proven, and always labelled as modelled so it is never mistaken for a measured result.
Every finding ends on one of four verdicts
When
Confirmed evidence and material money attached
What happens
It moves to the top of the queue with an owner and the expected impact stated.
When
Worth doing, but needs a slot rather than a scramble
What happens
It is sized and scheduled into the next cycle instead of jumping the queue.
When
Signal forming, evidence still thin
What happens
Tracked daily and escalated automatically the moment it firms up.
When
Noise, or impact too small to be worth an hour
What happens
Closed out with the reason recorded, so it does not resurface every week.
In practice
How Ad Optimisation Centre works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your creative libraries, ad platforms and performance data are wired up during onboarding, so Ad Optimisation Centre works from your own numbers on day one rather than a sample workspace.
Step 2
Ranked by spend at risk, not by count
Each finding is weighted by the money flowing through the ad, the strength of the evidence and the effort to fix it, so a cosmetic tweak never outranks a real leak.
Step 3
Diagnosis first, rewrite second
Before anything is written, the engine states what is wrong and why now.
Step 4
We review it with you
Your account manager reviews the ranked list with you and pushes approved changes into the ad accounts. Nothing sits in a dashboard waiting to be discovered.
Common questions
Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.
Ad Optimisation Centre reads your creative libraries, ad platforms and performance data directly. Nothing is estimated from benchmarks, and every figure can be traced back to the platform it came from.
Spend at risk attached to every recommendation, Repeated problems clustered into one job, not twenty cards, Cosmetic suggestions suppressed while money is leaking elsewhere, Plain-English 'why now' on each suggestion, and more.
Your account manager reviews the ranked list with you and pushes approved changes into the ad accounts.
Why teams use it
- Stop manually triaging a hundred generic analytics warnings every morning.
- Fix the underperforming ads carrying the most daily spend first.
- Keep replacement copy on brand using pre-approved guidelines without a review cycle.
How we set this up with you
Your account manager reviews the ranked list with you and pushes approved changes into the ad accounts.
Our onboarding processWorks alongside
See Ad Optimisation Centre running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call