Targeting
Growth & Market
Audience Intelligence
Every traffic segment scored 0-100.
Traffic segments scored on profitability, scale, retention and growth, with an AI profile on the strongest.
Already a customer? Open Audience Intelligence in your workspace
- 4 scores
- Profitability, scale, retention and growth per segment
- On demand
- Segments rebuilt when you ask, for one client at a time
- 14 days
- After which a segment set is flagged as stale
- Find the traffic segments that turn spend into profit.
- Spot under-targeted segments before competitors do.
- Build higher-intent prospecting pools for paid acquisition campaigns.
Segments built from your own traffic
Site traffic is grouped by channel, country and device, then each segment is scored on profitability, scale, retention and growth.
- 0-100 overall score from four component scores
- Build date shown, with segments older than 14 days flagged as stale
- Small samples flagged as directional
A view on what to do next
Each segment carries one label: under-targeted, high-performing, emerging, saturated or monitor, with an AI profile on the strongest.
- Under-targeted, high-performing, emerging, saturated and monitor labels
- Lookalike and expansion ideas from your best segments
- Rebuilt on demand for the selected client
The shift
What changes once Audience Intelligence is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- Traffic is judged by volume, with no view of which segments actually pay back.
- The team has to assemble the context behind audience intelligence by hand.
- Important changes are found late, after time or budget has already been lost.
With Hookology
- Market movement, forecast impact and budget choices are evaluated together.
- Find the traffic segments that turn spend into profit.
- Spot under-targeted segments before competitors do.
- Build higher-intent prospecting pools for paid acquisition campaigns.
Traffic that looks busy is not always traffic that pays. The scores show which is which.
Inside the product
What Audience Intelligence looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On yourworkspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- Find the traffic segments that turn spend into profit.
- Spot under-targeted segments before competitors do.
- Build higher-intent prospecting pools for paid acquisition campaigns.
Workspace / Audience Intelligence
Audience Intelligence
Northwind Apparel
Audience Intelligence
Northwind Apparel - Segments built 9 Oct
Profit / Scale / Retention / Growth
AI profile: Meta Ads · GB · mobile
Mobile shoppers arriving from Meta buy merino base layers on first visit. Suggested: a lookalike seeded from these buyers.
What it reads
Your site traffic and paid spend, for one client
Segments are built from the selected client's tracked site events, grouped by channel, country and device, with paid spend from synced campaign figures. They are rebuilt only when you ask.
Tracked site events
Newest events in the window, count shown on the page
- Sessions, buyers and repeat buyers
- Orders and revenue
Paid campaign figures
Synced campaign rows
- Spend, clicks and impressions by channel
How segments are labelled
Under-targeted, high-performing, emerging, saturated, monitor
Each segment gets one label from its four scores and its share of traffic.
Under-targeted
Profitability above 70 on a small share of traffic
Worth more budget or a lookalike.
High-performing
Profitability above 70 and scale above 50
Protect and scale steadily.
Emerging
Growth above 60 on a smaller share
Test with more reach.
Saturated
Scale above 70 and profitability below 35
Lots of traffic, little return.
Monitor
None of the above
Kept in view.
What the page tells you
When
Segments built in the last 14 days
What happens
Use the scores as they stand
When
Segments built more than 14 days ago
What happens
Rebuild before acting
When
Fewer than 500 touchpoints
What happens
Treat as directional
In practice
How Audience Intelligence works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your spend, market and demand data are wired up during onboarding, so Audience Intelligence works from your own numbers on day one rather than a sample workspace.
Step 2
Segments built from your own traffic
Site traffic is grouped by channel, country and device, then each segment is scored on profitability, scale, retention and growth.
Step 3
A view on what to do next
Each segment carries one label: under-targeted, high-performing, emerging, saturated or monitor, with an AI profile on the strongest.
Step 4
We review it with you
Your account manager audits the audience estate during onboarding and keeps it tidy. Nothing sits in a dashboard waiting to be discovered.
Common questions
No. They are site-traffic segments grouped by channel, country and device, for example Meta Ads · GB · mobile. Platform audience lists are not read.
On profitability, scale, retention and growth, combined into one 0-100 overall score.
The page shows when the segments were built. Sets older than 14 days are flagged as stale. They are rebuilt on demand.
The page shows how many tracked events and days the scores are based on. Very large accounts use the most recent events in the window.
Why teams use it
- Find the traffic segments that turn spend into profit.
- Spot under-targeted segments before competitors do.
- Build higher-intent prospecting pools for paid acquisition campaigns.
How we set this up with you
Your account manager audits the audience estate during onboarding and keeps it tidy.
Our onboarding processWorks alongside
See Audience Intelligence running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call