Targeting
Growth & Market
Audience Intelligence
Every audience scored 0-100 for health.
Platform audiences assessed for size, freshness, overlap and performance, with a strategic review on each.
Already a customer? Open Audience Intelligence in your workspace
- 2
- Working areas covered by Audience Intelligence
- Continuous
- Market and demand movement watched between reviews
- 1-to-1
- Your account manager reviews audience intelligence with you
- Cut wasted ad delivery on unresponsive, dead audience segments.
- Reduce audience and keyword overlap between active paid campaigns.
- Build higher-intent prospecting pools for paid acquisition campaigns.
Health, not just headcount
Each audience is scored across size, recency, overlap and delivered performance, so stale segments are obvious.
- 0-100 health score with contributing factors
- Overlap detection between audiences
- Stale and undersized segments flagged
A view on what to do next
A written review on each audience: keep, refresh, merge or retire, with the reasoning.
- Keep, refresh, merge or retire verdicts
- Suggested new segments from your data
- Impact on delivery and frequency
The shift
What changes once Audience Intelligence is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- Growth decisions are made channel by channel, after the opportunity has moved.
- The team has to assemble the context behind audience intelligence by hand.
- Important changes are found late, after time or budget has already been lost.
With Hookology
- Market movement, forecast impact and budget choices are evaluated together.
- Cut wasted ad delivery on unresponsive, dead audience segments.
- Reduce audience and keyword overlap between active paid campaigns.
- Build higher-intent prospecting pools for paid acquisition campaigns.
Audiences quietly decay. Nobody sends an email when one stops working.
Inside the product
What Audience Intelligence looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On your workspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- Cut wasted ad delivery on unresponsive, dead audience segments.
- Reduce audience and keyword overlap between active paid campaigns.
- Build higher-intent prospecting pools for paid acquisition campaigns.
Targeting / Audience Intelligence
Audience Intelligence
Northwind Apparel
Audience Intelligence
Northwind Apparel - last 28 days
0-100 health score with contributing factors
£612,480 - 4.12x
Overlap detection between audiences
£61,240 - 2.81x
Stale and undersized segments flagged
£38,720 - 3.94x
Revenue (28d)
£612,480
+6.8% vs prior
Blended ROAS
4.12x
Profit adjusted
A view on what to do next
A written review on each audience: keep, refresh, merge or retire, with the reasoning.
Recent activity
Auto loggedGoogle Ads
Meta
TikTok
How confidence works
Three evidence tiers, so nothing is stuck in 'needs data'
Every Audience Intelligence finding is labelled with how much evidence sits behind it. As data accumulates it moves up a tier and the recommendation tightens, so thin signals are never presented with the same weight as proven ones.
Tier 1 - Confirmed
Enough of your own history behind the finding
Read straight from your spend, market and demand data, with enough volume behind it that Audience Intelligence states the position rather than hedging it.
Tier 2 - Emerging
Live signal, volume still building
The movement is real but young, so it is surfaced as directional and flagged for a second look before budget or roadmap time is committed to it.
Tier 3 - Modelled
Too little data to measure directly
Estimated from the patterns your own account has already proven, and always labelled as modelled so it is never mistaken for a measured result.
Every finding ends on one of four verdicts
When
Confirmed evidence and material money attached
What happens
It moves to the top of the queue with an owner and the expected impact stated.
When
Worth doing, but needs a slot rather than a scramble
What happens
It is sized and scheduled into the next cycle instead of jumping the queue.
When
Signal forming, evidence still thin
What happens
Tracked daily and escalated automatically the moment it firms up.
When
Noise, or impact too small to be worth an hour
What happens
Closed out with the reason recorded, so it does not resurface every week.
In practice
How Audience Intelligence works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your spend, market and demand data are wired up during onboarding, so Audience Intelligence works from your own numbers on day one rather than a sample workspace.
Step 2
Health, not just headcount
Each audience is scored across size, recency, overlap and delivered performance, so stale segments are obvious.
Step 3
A view on what to do next
A written review on each audience: keep, refresh, merge or retire, with the reasoning.
Step 4
We review it with you
Your account manager audits the audience estate during onboarding and keeps it tidy. Nothing sits in a dashboard waiting to be discovered.
Common questions
Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.
Audience Intelligence reads your spend, market and demand data directly. Nothing is estimated from benchmarks, and every figure can be traced back to the platform it came from.
0-100 health score with contributing factors, Overlap detection between audiences, Stale and undersized segments flagged, Keep, refresh, merge or retire verdicts, and more.
Your account manager audits the audience estate during onboarding and keeps it tidy.
Why teams use it
- Cut wasted ad delivery on unresponsive, dead audience segments.
- Reduce audience and keyword overlap between active paid campaigns.
- Build higher-intent prospecting pools for paid acquisition campaigns.
How we set this up with you
Your account manager audits the audience estate during onboarding and keeps it tidy.
Our onboarding processWorks alongside
See Audience Intelligence running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call