Targeting
Growth & Market
Audience Intelligence
Every audience scored 0-100 for health.
Platform audiences assessed for size, freshness, overlap and performance, with a strategic review on each.
What you get
- Cut wasted delivery on dead segments
- Reduce overlap between campaigns
- Build better prospecting pools
Health, not just headcount
Each audience is scored across size, recency, overlap and delivered performance, so stale segments are obvious.
- 0-100 health score with contributing factors
- Overlap detection between audiences
- Stale and undersized segments flagged
A view on what to do next
A written review on each audience: keep, refresh, merge or retire, with the reasoning.
- Keep, refresh, merge or retire verdicts
- Suggested new segments from your data
- Impact on delivery and frequency
Why teams use it
- Cut wasted delivery on dead segments
- Reduce overlap between campaigns
- Build better prospecting pools
How we set this up with you
Your account manager audits the audience estate during onboarding and keeps it tidy.
Our onboarding processWorks alongside
See Audience Intelligence running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call