Market
Growth & Market
Market Intelligence
Know what the market is doing before you spend.
Client-scoped market pulse briefings, demand trends and industry news tied to your categories.
Already a customer? Open Market Intelligence in your workspace
- 6
- Checks running inside Market Intelligence
- Continuous
- Market and demand movement watched between reviews
- 3
- Named outcomes this feature is measured against
- Buy into rising search demand weeks earlier than market competitors.
- Explain quarterly performance shifts caused by broader market demand changes.
- Plan promotional campaigns around real, verified audience search interest.
Scoped to your business
Trends, search demand and news are filtered to your categories and territories, never mixed with other accounts.
- Category and territory scoped signals
- Search demand trends over time
- Industry news filtered for relevance
Demand you can plan against
Seasonality and demand forecasting feed straight into the campaign calendar and budget planning.
- Demand forecasting per category
- Seasonal peaks mapped to plans
- Early warning on category softness
The shift
What changes once Market Intelligence is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- Growth decisions are made channel by channel, after the opportunity has moved.
- The team has to assemble the context behind market intelligence by hand.
- Important changes are found late, after time or budget has already been lost.
With Hookology
- Market movement, forecast impact and budget choices are evaluated together.
- Buy into rising search demand weeks earlier than market competitors.
- Explain quarterly performance shifts caused by broader market demand changes.
- Plan promotional campaigns around real, verified audience search interest.
Spending into a falling market is not bravery, it is bad timing.
Inside the product
What Market Intelligence looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On your workspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- Buy into rising search demand weeks earlier than market competitors.
- Explain quarterly performance shifts caused by broader market demand changes.
- Plan promotional campaigns around real, verified audience search interest.
Market / Market Intelligence
Market Intelligence
Northwind Apparel
Market Intelligence
Northwind Apparel - last 28 days
Scoped to your business
LiveCategory and territory scoped signals
ImprovingWed 04 - Amelia Wright
Search demand trends over time
On trackTue 03 - Dan Osei
Industry news filtered for relevance
ActionedMon 02 - Priya Nair
Revenue (28d)
£184,500
+8.4% vs prior
Blended ROAS
3.32x
Profit adjusted
Demand you can plan against
Seasonality and demand forecasting feed straight into the campaign calendar and budget planning.
Recent activity
Auto loggedGoogle Ads
Meta
TikTok
How confidence works
Three evidence tiers, so nothing is stuck in 'needs data'
Every Market Intelligence finding is labelled with how much evidence sits behind it. As data accumulates it moves up a tier and the recommendation tightens, so thin signals are never presented with the same weight as proven ones.
Tier 1 - Confirmed
Enough of your own history behind the finding
Read straight from your spend, market and demand data, with enough volume behind it that Market Intelligence states the position rather than hedging it.
Tier 2 - Emerging
Live signal, volume still building
The movement is real but young, so it is surfaced as directional and flagged for a second look before budget or roadmap time is committed to it.
Tier 3 - Modelled
Too little data to measure directly
Estimated from the patterns your own account has already proven, and always labelled as modelled so it is never mistaken for a measured result.
Every finding ends on one of four verdicts
When
Confirmed evidence and material money attached
What happens
It moves to the top of the queue with an owner and the expected impact stated.
When
Worth doing, but needs a slot rather than a scramble
What happens
It is sized and scheduled into the next cycle instead of jumping the queue.
When
Signal forming, evidence still thin
What happens
Tracked daily and escalated automatically the moment it firms up.
When
Noise, or impact too small to be worth an hour
What happens
Closed out with the reason recorded, so it does not resurface every week.
In practice
How Market Intelligence works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your spend, market and demand data are wired up during onboarding, so Market Intelligence works from your own numbers on day one rather than a sample workspace.
Step 2
Scoped to your business
Trends, search demand and news are filtered to your categories and territories, never mixed with other accounts.
Step 3
Demand you can plan against
Seasonality and demand forecasting feed straight into the campaign calendar and budget planning.
Step 4
We review it with you
Your account manager defines the category and competitor set with you at kick-off. Nothing sits in a dashboard waiting to be discovered.
Common questions
Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.
Market Intelligence reads your spend, market and demand data directly. Nothing is estimated from benchmarks, and every figure can be traced back to the platform it came from.
Category and territory scoped signals, Search demand trends over time, Industry news filtered for relevance, Demand forecasting per category, and more.
Your account manager defines the category and competitor set with you at kick-off.
Why teams use it
- Buy into rising search demand weeks earlier than market competitors.
- Explain quarterly performance shifts caused by broader market demand changes.
- Plan promotional campaigns around real, verified audience search interest.
How we set this up with you
Your account manager defines the category and competitor set with you at kick-off.
Our onboarding processWorks alongside
See Market Intelligence running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call