Market
Growth & Market
Market Intelligence
Know what the market is doing before you spend.
Client-scoped market pulse briefings, trend momentum and a health score for your market. News on demand when you sync.
Already a customer? Open Market Intelligence in your workspace
- 6
- Pulse checks: consumer demand, search activity, competition, economy, seasonality and retail conditions
- Daily pulse
- Market health score and briefing for the selected client
- Public feeds
- Search trends, news, weather and exchange rates, not ad platform data
- See which searches in your market are gaining or losing momentum.
- Explain performance shifts caused by broader market changes.
- Line planned campaigns up against the retail dates that apply to your country.
Scoped to your business
Trends and signals are read for the selected client only, never mixed with other accounts.
- Signals scoped to the selected client
- Search trend momentum over time
- News on demand when you sync
Context you can plan against
Market signals sit next to your own account forecast, with retail dates for your country.
- Your account forecast alongside market signals
- Retail dates linked to your calendar
- Health score history for your market
The shift
What changes once Market Intelligence is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- The market is read from memory and headlines rather than from the figures.
- Search trends, weather and retail dates are checked in separate tabs, if at all.
- A market-wide dip is mistaken for a problem with the account.
With Hookology
- One health score and briefing summarise the market for the selected client.
- See which searches are rising or falling and by how much.
- Retail dates for your country sit next to planned campaigns.
- Your account forecast reads alongside the market signals.
Spending into a falling market is not bravery, it is bad timing.
Inside the product
What Market Intelligence looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On yourworkspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- See which searches in your market are gaining or losing momentum.
- Explain performance shifts caused by broader market changes.
- Line planned campaigns up against the retail dates that apply to your country.
Workspace / Market Intelligence
Market Intelligence
Northwind Apparel
Market Intelligence
Northwind Apparel, worked example
Market pulse
68/100
+4 pts week on week
AI confidence 72%
Pulse briefing
Searches for merino base layers are rising ahead of colder weather. Wool socks are softening. Black Friday is six weeks out.
Trends with momentum
Retail calendar (GB)
What it reads
Public market feeds, scoped to the selected client
Market data comes from public search trend, news, weather and exchange rate feeds, not from your ad platforms. Signals and news refresh when you sync; the pulse briefing is written daily.
Pulse checks
Combined into the health score
- Consumer demand and search activity
- Competition and economy
- Seasonality and retail conditions
Trends
Per search topic
- Rising, stable or falling, with momentum
How confidence reads
AI confidence and opportunity confidence
The pulse shows an AI confidence that rises with how much market data sits behind it. Each market opportunity shows its own confidence badge.
AI confidence
Shown on the market pulse
Higher when more trends, signals and news are available for the client.
Opportunity confidence
Shown as a badge on each opportunity
The model's rating for that opportunity.
What each trend says
When
Momentum is up
What happens
Check stock and budget for the topic
When
Little movement
What happens
No action needed
When
Momentum is down
What happens
Consider whether spend should follow
In practice
How Market Intelligence works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your spend, market and demand data are wired up during onboarding, so Market Intelligence works from your own numbers on day one rather than a sample workspace.
Step 2
Scoped to your business
Trends and signals are read for the selected client only, never mixed with other accounts.
Step 3
Context you can plan against
Market signals sit next to your own account forecast, with retail dates for your country.
Step 4
We review it with you
Your account manager defines the category and competitor set with you at kick-off. Nothing sits in a dashboard waiting to be discovered.
Common questions
Public search trend, news, weather and exchange rate feeds. It does not come from your ad platforms.
The pulse briefing is written daily. Trends and news refresh when you press sync for the selected client.
No. The forecast shown is your own account forecast, placed alongside the market signals.
Dates for the client's country and regions served, plus dates that apply everywhere.
Why teams use it
- See which searches in your market are gaining or losing momentum.
- Explain performance shifts caused by broader market changes.
- Line planned campaigns up against the retail dates that apply to your country.
How we set this up with you
Your account manager defines the category and competitor set with you at kick-off.
Our onboarding processWorks alongside
See Market Intelligence running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call