Creative DNA
Creative
Creative Intelligence
The DNA behind your winners.
Deep-dive analysis on any asset: pattern lift, fatigue curves, visual breakdown and the next test worth running.
Already a customer? Open Creative Intelligence in your workspace
- Per asset
- Pattern lift, fatigue and a score against your own account
- Tagged
- New assets tagged as they sync or upload, with coverage shown on the hub
- Ranked
- Test matrix ordered by score, with the evidence on every row
- Increase your creative win rate per quarterly production cycle.
- Stop reproducing ad formats that never worked in previous campaigns.
- Give internal creative teams performance evidence, not subjective opinions.
Understand why it won
Per-asset workspaces break down the elements driving performance and compare them with the rest of your library.
- Element-level lift versus account baseline
- Fatigue curve and projected decay
- Similar assets and what separates them
Turn insight into a test plan
The test matrix proposes the variants worth producing next, ranked by score.
- Ranked test matrix with hypotheses
- Variant generation grounded in brand rules
- Every proposed test carries the evidence behind it
The shift
What changes once Creative Intelligence is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- The winning ad gets copied by feel, and the next version wins half as often.
- A fatiguing creative keeps spending until the weekly report shows the slide.
With Hookology
- The exact trait behind the winner is named, with the lift it carries.
- Fatigue is flagged with days left, so the replacement is ready before the drop.
Winners are not lucky, they are repeatable. You just have to know which trait to repeat.
Inside the product
What Creative Intelligence looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On yourworkspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- Increase your creative win rate per quarterly production cycle.
- Stop reproducing ad formats that never worked in previous campaigns.
- Give internal creative teams performance evidence, not subjective opinions.
Workspace / Creative Intelligence
Creative Intelligence
Northwind Apparel
Creative Intelligence
Northwind Apparel, worked example
Assets scored
212
£22,680 spend this month
Account ROAS
4.18x
£94,820 revenue
Pattern lift vs account
Hook: proof
+18%
UGC style
+11%
Price led
-9%
CTA late
-14%
Test matrix, ranked by score
What gets read
Patterns, fatigue and the next test, all from your own delivery
Every scored asset is grouped by its tagged attributes, so the lift a trait carries is measured against your own account baseline rather than an industry average.
Pattern lift
Which traits actually move the score
- Hook style
- Offer type
- Call to action
- Visual style
Fatigue
How long each live asset has left
- Recent versus prior score
- Days left before decay
- Spend behind decaying creative
Test matrix
What to produce next
- Variants ranked by score
- Hypothesis on every row
- Evidence count behind each proposal
How the test matrix reads
Four statuses, so a hunch is never dressed up as a finding
Every row in the test matrix lands on one of four statuses based on the evidence behind it, so you can see at a glance what is proven and what is simply next in line to try.
Proven
High confidence and a score comfortably above the account average
The trait has enough delivery behind it to trust. Repeat it in the next production round.
Promising
Scoring well, but the evidence is still thin
Early results look strong; give it more delivery before calling it a winner.
Test next
Only one or two assets carry this trait
Not enough evidence to judge - this is exactly what the next test should settle.
Underperforming
Enough evidence, and the score is below par
The trait has had its chance and lost. Stop reproducing it.
In practice
How Creative Intelligence works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your creative libraries, ad platforms and performance data are wired up during onboarding, so Creative Intelligence works from your own numbers on day one rather than a sample workspace.
Step 2
Understand why it won
Per-asset workspaces break down the elements driving performance and compare them with the rest of your library.
Step 3
Turn insight into a test plan
The test matrix proposes the variants worth producing next, ranked by score.
Step 4
We review it with you
Your account manager runs a monthly creative review and helps shape the next production sprint. Nothing sits in a dashboard waiting to be discovered.
Common questions
Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.
Creative Intelligence reads your creative libraries, ad platforms and performance data directly. Spend, clicks and conversions come straight from the platform; projected value and uplift are modelled from your own figures and labelled as such.
Element-level lift versus account baseline, Fatigue curve and projected decay, Similar assets and what separates them, Ranked test matrix with hypotheses, and more.
Your account manager runs a monthly creative review and helps shape the next production sprint.
Why teams use it
- Increase your creative win rate per quarterly production cycle.
- Stop reproducing ad formats that never worked in previous campaigns.
- Give internal creative teams performance evidence, not subjective opinions.
How we set this up with you
Your account manager runs a monthly creative review and helps shape the next production sprint.
Our onboarding processWorks alongside
See Creative Intelligence running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call