Creative DNA
Creative
Creative Intelligence
The DNA behind your winners.
Deep-dive analysis on any asset: pattern lift, fatigue curves, visual breakdown and the next test worth running.
What you get
- Increase creative win rate per production cycle
- Stop reproducing formats that never worked
- Give creative teams evidence, not opinions
Understand why it won
Per-asset workspaces break down the elements driving performance and compare them with the rest of your library.
- Element-level lift versus account baseline
- Fatigue curve and projected decay
- Similar assets and what separates them
Turn insight into a test plan
The test matrix proposes the variants worth producing next, ranked by expected learning value.
- Ranked test matrix with hypotheses
- Variant generation grounded in brand rules
- Results feed back into the pattern library
Why teams use it
- Increase creative win rate per production cycle
- Stop reproducing formats that never worked
- Give creative teams evidence, not opinions
How we set this up with you
Your account manager runs a monthly creative review and helps shape the next production sprint.
Our onboarding processWorks alongside
See Creative Intelligence running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call