Creative DNA
Creative
Creative Intelligence
The DNA behind your winners.
Deep-dive analysis on any asset: pattern lift, fatigue curves, visual breakdown and the next test worth running.
Already a customer? Open Creative Intelligence in your workspace
- 6
- Checks running inside Creative Intelligence
- Per asset
- Scoring applied to every creative in your library
- 3
- Named outcomes this feature is measured against
- Increase your creative win rate per quarterly production cycle.
- Stop reproducing ad formats that never worked in previous campaigns.
- Give internal creative teams performance evidence, not subjective opinions.
Understand why it won
Per-asset workspaces break down the elements driving performance and compare them with the rest of your library.
- Element-level lift versus account baseline
- Fatigue curve and projected decay
- Similar assets and what separates them
Turn insight into a test plan
The test matrix proposes the variants worth producing next, ranked by expected learning value.
- Ranked test matrix with hypotheses
- Variant generation grounded in brand rules
- Results feed back into the pattern library
The shift
What changes once Creative Intelligence is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- Creative decisions rely on subjective reviews and incomplete performance data.
- The team has to assemble the context behind creative intelligence by hand.
- Important changes are found late, after time or budget has already been lost.
With Hookology
- Every recommendation is tied to patterns found across your own creative history.
- Increase your creative win rate per quarterly production cycle.
- Stop reproducing ad formats that never worked in previous campaigns.
- Give internal creative teams performance evidence, not subjective opinions.
Winners are not lucky, they are repeatable. You just have to know which trait to repeat.
Inside the product
What Creative Intelligence looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On your workspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- Increase your creative win rate per quarterly production cycle.
- Stop reproducing ad formats that never worked in previous campaigns.
- Give internal creative teams performance evidence, not subjective opinions.
Creative DNA / Creative Intelligence
Creative Intelligence
Northwind Apparel
Creative Intelligence
Northwind Apparel - last 28 days
September - Northwind Apparel
1,284 scheduledElement-level lift versus account baseline
Fatigue curve and projected decay
Similar assets and what separates them
Recent activity
Auto loggedGoogle Ads
Meta
TikTok
How confidence works
Three evidence tiers, so nothing is stuck in 'needs data'
Every Creative Intelligence finding is labelled with how much evidence sits behind it. As data accumulates it moves up a tier and the recommendation tightens, so thin signals are never presented with the same weight as proven ones.
Tier 1 - Confirmed
Enough of your own history behind the finding
Read straight from your creative libraries, ad platforms and performance history, with enough volume behind it that Creative Intelligence states the position rather than hedging it.
Tier 2 - Emerging
Live signal, volume still building
The movement is real but young, so it is surfaced as directional and flagged for a second look before budget or roadmap time is committed to it.
Tier 3 - Modelled
Too little data to measure directly
Estimated from the patterns your own account has already proven, and always labelled as modelled so it is never mistaken for a measured result.
Every finding ends on one of four verdicts
When
Confirmed evidence and material money attached
What happens
It moves to the top of the queue with an owner and the expected impact stated.
When
Worth doing, but needs a slot rather than a scramble
What happens
It is sized and scheduled into the next cycle instead of jumping the queue.
When
Signal forming, evidence still thin
What happens
Tracked daily and escalated automatically the moment it firms up.
When
Noise, or impact too small to be worth an hour
What happens
Closed out with the reason recorded, so it does not resurface every week.
In practice
How Creative Intelligence works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your creative libraries, ad platforms and performance data are wired up during onboarding, so Creative Intelligence works from your own numbers on day one rather than a sample workspace.
Step 2
Understand why it won
Per-asset workspaces break down the elements driving performance and compare them with the rest of your library.
Step 3
Turn insight into a test plan
The test matrix proposes the variants worth producing next, ranked by expected learning value.
Step 4
We review it with you
Your account manager runs a monthly creative review and helps shape the next production sprint. Nothing sits in a dashboard waiting to be discovered.
Common questions
Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.
Creative Intelligence reads your creative libraries, ad platforms and performance data directly. Nothing is estimated from benchmarks, and every figure can be traced back to the platform it came from.
Element-level lift versus account baseline, Fatigue curve and projected decay, Similar assets and what separates them, Ranked test matrix with hypotheses, and more.
Your account manager runs a monthly creative review and helps shape the next production sprint.
Why teams use it
- Increase your creative win rate per quarterly production cycle.
- Stop reproducing ad formats that never worked in previous campaigns.
- Give internal creative teams performance evidence, not subjective opinions.
How we set this up with you
Your account manager runs a monthly creative review and helps shape the next production sprint.
Our onboarding processWorks alongside
See Creative Intelligence running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call