Protection
Operations & Governance
Revenue Guard
Always-on protection for live spend.
Continuous checks that what you are promoting still matches what is actually live: offers, prices, stock, landing pages and tracking.
Already a customer? Open Revenue Guard in your workspace
- 7
- Checks running inside Revenue Guard
- Always on
- Guardrails checked against spend and platform health
- Traceable
- Every revenue guard figure links back to its source
- Stop paying for ads that point at out-of-stock product pages.
- Find broken analytics tracking code well before the month-end report.
- Protect profit margins during discount promotions and peak trading.
Catches the mismatches that quietly waste budget
Revenue Guard compares live ads against the site, the calendar and your commercial reality, then flags the differences before they burn a week of spend.
- Expired or superseded offers still running in ads
- Broken, redirected or out-of-stock landing pages
- Price and promotion drift between ad copy and site
- Tracking and conversion signals that stop reporting
Ranked by money at risk, not by alert count
Every issue carries the spend behind it, a plain-English explanation and the fix, so the team works the list top down instead of triaging noise.
- Status view: protected, watching or needs attention now
- Spend exposure attached to every finding
- One-click handover into Hook AI for the fix
The shift
What changes once Revenue Guard is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- Targets, delivery and platform health are checked manually across separate tools.
- The team has to assemble the context behind revenue guard by hand.
- Important changes are found late, after time or budget has already been lost.
With Hookology
- Owners see the same live priorities, guardrails and evidence in one operating rhythm.
- Stop paying for ads that point at out-of-stock product pages.
- Find broken analytics tracking code well before the month-end report.
- Protect profit margins during discount promotions and peak trading.
The worst overspend is the one discovered on a Monday.
Inside the product
What Revenue Guard looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On your workspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- Stop paying for ads that point at out-of-stock product pages.
- Find broken analytics tracking code well before the month-end report.
- Protect profit margins during discount promotions and peak trading.
Protection / Revenue Guard
Revenue Guard
Northwind Apparel
Revenue Guard
Northwind Apparel - last 28 days
Health score
82
+8.4% vs last run
Tracked items
212
Reviewed this week
Open actions
38
Owned by the team
Catches the mismatches that quietly waste budget
PassingRecent activity
Auto loggedGoogle Ads
Meta
TikTok
How confidence works
Three evidence tiers, so nothing is stuck in 'needs data'
Every Revenue Guard finding is labelled with how much evidence sits behind it. As data accumulates it moves up a tier and the recommendation tightens, so thin signals are never presented with the same weight as proven ones.
Tier 1 - Confirmed
Enough of your own history behind the finding
Read straight from your spend, targets and platform health data, with enough volume behind it that Revenue Guard states the position rather than hedging it.
Tier 2 - Emerging
Live signal, volume still building
The movement is real but young, so it is surfaced as directional and flagged for a second look before budget or roadmap time is committed to it.
Tier 3 - Modelled
Too little data to measure directly
Estimated from the patterns your own account has already proven, and always labelled as modelled so it is never mistaken for a measured result.
Every finding ends on one of four verdicts
When
Confirmed evidence and material money attached
What happens
It moves to the top of the queue with an owner and the expected impact stated.
When
Worth doing, but needs a slot rather than a scramble
What happens
It is sized and scheduled into the next cycle instead of jumping the queue.
When
Signal forming, evidence still thin
What happens
Tracked daily and escalated automatically the moment it firms up.
When
Noise, or impact too small to be worth an hour
What happens
Closed out with the reason recorded, so it does not resurface every week.
In practice
How Revenue Guard works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your spend, targets and platform health data are wired up during onboarding, so Revenue Guard works from your own numbers on day one rather than a sample workspace.
Step 2
Catches the mismatches that quietly waste budget
Revenue Guard compares live ads against the site, the calendar and your commercial reality, then flags the differences before they burn a week of spend.
Step 3
Ranked by money at risk, not by alert count
Every issue carries the spend behind it, a plain-English explanation and the fix, so the team works the list top down instead of triaging noise.
Step 4
We review it with you
Your account manager sets the rules that matter to your business, then reviews anything Revenue Guard escalates with you. Nothing sits in a dashboard waiting to be discovered.
Common questions
Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.
Revenue Guard reads your spend, targets and platform health data directly. Nothing is estimated from benchmarks, and every figure can be traced back to the platform it came from.
Expired or superseded offers still running in ads, Broken, redirected or out-of-stock landing pages, Price and promotion drift between ad copy and site, Tracking and conversion signals that stop reporting, and more.
Your account manager sets the rules that matter to your business, then reviews anything Revenue Guard escalates with you.
Why teams use it
- Stop paying for ads that point at out-of-stock product pages.
- Find broken analytics tracking code well before the month-end report.
- Protect profit margins during discount promotions and peak trading.
How we set this up with you
Your account manager sets the rules that matter to your business, then reviews anything Revenue Guard escalates with you.
Our onboarding processWorks alongside
See Revenue Guard running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call