Planning
Creative
Campaign Ideas & Briefs
New campaigns that do not cannibalise the old ones.
Generated campaign concepts with structure, targeting and budget, checked against everything you already run.
What you get
- Launch faster without internal auctions against yourself
- Bring a defensible plan to budget conversations
- Keep a record of why each campaign exists
Ideas with commercial reasoning
Each concept comes with the demand signal behind it, the expected role in your account, and a recommended launch order.
- Concept, audience, structure and budget
- Recommended launch sequencing
- Readable briefs, not raw identifiers
Conflict analysis built in
Before a brief is approved, the engine checks overlap with live campaigns and tells you what to pause, cap or cross-negative first.
- Overlap and cannibalisation checks
- Explicit thought process on every brief
- Clear explanation when data is not sufficient
Why teams use it
- Launch faster without internal auctions against yourself
- Bring a defensible plan to budget conversations
- Keep a record of why each campaign exists
How we set this up with you
We build the first quarter of campaign plans with you rather than handing over a generator.
Our onboarding processWorks alongside
See Campaign Ideas & Briefs running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call