Planning
Creative
Campaign Ideas & Briefs
New campaigns that do not cannibalise the old ones.
Generated campaign concepts with structure, targeting and budget, checked against everything you already run.
Already a customer? Open Campaign Ideas & Briefs in your workspace
- 6
- Signals Campaign Ideas & Briefs reads on your account
- Per asset
- Scoring applied to every creative in your library
- Traceable
- Every campaign ideas & briefs figure links back to its source
- Launch new campaigns faster without bidding in internal auctions against yourself.
- Bring a fully defensible plan to annual budget conversations.
- Keep a clear historical record of why each campaign exists.
Ideas with commercial reasoning
Each concept comes with the demand signal behind it, the expected role in your account, and a recommended launch order.
- Concept, audience, structure and budget
- Recommended launch sequencing
- Readable briefs, not raw identifiers
Conflict analysis built in
Before a brief is approved, the engine checks overlap with live campaigns and tells you what to pause, cap or cross-negative first.
- Overlap and cannibalisation checks
- Explicit thought process on every brief
- Clear explanation when data is not sufficient
The shift
What changes once Campaign Ideas & Briefs is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- Creative decisions rely on subjective reviews and incomplete performance data.
- The team has to assemble the context behind campaign ideas & briefs by hand.
- Important changes are found late, after time or budget has already been lost.
With Hookology
- Every recommendation is tied to patterns found across your own creative history.
- Launch new campaigns faster without bidding in internal auctions against yourself.
- Bring a fully defensible plan to annual budget conversations.
- Keep a clear historical record of why each campaign exists.
A new campaign that eats an old one is not growth, it is redecorating.
Inside the product
What Campaign Ideas & Briefs looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On your workspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- Launch new campaigns faster without bidding in internal auctions against yourself.
- Bring a fully defensible plan to annual budget conversations.
- Keep a clear historical record of why each campaign exists.
Planning / Campaign Ideas & Briefs
Campaign Ideas & Briefs
Northwind Apparel
Campaign Ideas & Briefs
Northwind Apparel - last 28 days
Ideas with commercial reasoning
38 openDetected2
Concept, audience, structure and budget
Concept, audience, structure and budget
In review3
Recommended launch sequencing
Concept, audience, structure and budget
Actioned4
Readable briefs, not raw identifiers
Concept, audience, structure and budget
Conflict analysis built in
Before a brief is approved, the engine checks overlap with live campaigns and tells you what to pause, cap or cross-negative first.
Recent activity
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Meta
TikTok
How confidence works
Three evidence tiers, so nothing is stuck in 'needs data'
Every Campaign Ideas & Briefs finding is labelled with how much evidence sits behind it. As data accumulates it moves up a tier and the recommendation tightens, so thin signals are never presented with the same weight as proven ones.
Tier 1 - Confirmed
Enough of your own history behind the finding
Read straight from your creative libraries, ad platforms and performance history, with enough volume behind it that Campaign Ideas & Briefs states the position rather than hedging it.
Tier 2 - Emerging
Live signal, volume still building
The movement is real but young, so it is surfaced as directional and flagged for a second look before budget or roadmap time is committed to it.
Tier 3 - Modelled
Too little data to measure directly
Estimated from the patterns your own account has already proven, and always labelled as modelled so it is never mistaken for a measured result.
Every finding ends on one of four verdicts
When
Confirmed evidence and material money attached
What happens
It moves to the top of the queue with an owner and the expected impact stated.
When
Worth doing, but needs a slot rather than a scramble
What happens
It is sized and scheduled into the next cycle instead of jumping the queue.
When
Signal forming, evidence still thin
What happens
Tracked daily and escalated automatically the moment it firms up.
When
Noise, or impact too small to be worth an hour
What happens
Closed out with the reason recorded, so it does not resurface every week.
In practice
How Campaign Ideas & Briefs works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your creative libraries, ad platforms and performance data are wired up during onboarding, so Campaign Ideas & Briefs works from your own numbers on day one rather than a sample workspace.
Step 2
Ideas with commercial reasoning
Each concept comes with the demand signal behind it, the expected role in your account, and a recommended launch order.
Step 3
Conflict analysis built in
Before a brief is approved, the engine checks overlap with live campaigns and tells you what to pause, cap or cross-negative first.
Step 4
We review it with you
We build the first quarter of campaign plans with you rather than handing over a generator. Nothing sits in a dashboard waiting to be discovered.
Common questions
Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.
Campaign Ideas & Briefs reads your creative libraries, ad platforms and performance data directly. Nothing is estimated from benchmarks, and every figure can be traced back to the platform it came from.
Concept, audience, structure and budget, Recommended launch sequencing, Readable briefs, not raw identifiers, Overlap and cannibalisation checks, and more.
We build the first quarter of campaign plans with you rather than handing over a generator.
Why teams use it
- Launch new campaigns faster without bidding in internal auctions against yourself.
- Bring a fully defensible plan to annual budget conversations.
- Keep a clear historical record of why each campaign exists.
How we set this up with you
We build the first quarter of campaign plans with you rather than handing over a generator.
Our onboarding processWorks alongside
See Campaign Ideas & Briefs running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call