Creative performance
Creative
Creative Library
Measured delivery and directional Pre-flight fit, against your own account.
Delivery scores use your account evidence. Tagged assets without delivery receive directional Pre-flight attribute fit; assets with no tags say Not tagged yet.
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- 8 signals
- Read on every asset, from hook style to visual style
- 3 evidence tiers
- Each labelled so you know the weight behind the score
- Pre-flight
- Directional attribute fit for tagged assets without delivery
- Kill budget-draining ad creatives much sooner.
- Repeat what actually works by specific visual and copy attribute.
- Give the studio a clear, data-led brief instead of a vague gut feel.
New assets tagged as they sync or upload
Every asset is analysed for hook style, offer, call to action, dominant colour and angle, then grouped so patterns are visible across hundreds of ads.
- New assets tagged as they sync or upload: hook, offer, CTA and colour
- Pattern recognition across winners and losers
- Search and filter by any creative attribute
Scoring that copes with thin data
Delivered assets use spend and outcomes, platform grades or engagement signals. No-delivery tagged assets use reliable account element matches for a separate Pre-flight score, not a performance verdict.
- Smoothed against your account average
- Scale, keep, refresh, iterate, cut and watch verdicts
- Fatigue forecasting before performance drops
The shift
What changes once Creative Library is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- New creative is judged in a review call, on taste, by whoever is loudest that week.
- Anything with no delivery (no impressions or engagement) sits in 'needs data' and never gets a verdict.
- Fatigue is noticed when the weekly report shows the CPA has already climbed.
- Nobody can say which hook, offer or colour is actually carrying the account.
With Hookology
- Every asset carries a score, a verdict and the evidence tier behind it.
- Tagged assets without delivery show Pre-flight fit, not proven results. Assets without tags say Not tagged yet.
- Fatigue is forecast days ahead, with a replacement brief already drafted.
- Winning attributes are named, so the next brief repeats what works.
Opinions about ads are cheap. Creative Library scores every asset against what your own account has already proven, and says so plainly when one has never run.
Inside the product
What Creative Library looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On yourworkspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- Kill budget-draining ad creatives much sooner.
- Repeat what actually works by specific visual and copy attribute.
- Give the studio a clear, data-led brief instead of a vague gut feel.
Creative performance / Creative Library
Creative Library
Northwind Apparel
Creative Library
Northwind Apparel - last 28 days
Revenue (28d)
£38,720
+4.1% vs prior
Blended ROAS
2.81x
Platform reported
Tracked items
412
Reviewed this week
New assets tagged as they sync or upload: hook, offer, CTA and colour
Pattern recognition across winners and losers
Search and filter by any creative attribute
Recent activity
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Meta
What gets read
Eight signals pulled off every asset as it syncs
Each new creative is analysed as it syncs or is uploaded, so the library is searchable by the things that actually change performance rather than by file name and upload date.
Message
What the ad says and how it opens
- Hook style
- Offer type
- Call to action
- Emotional angle
Visual
What the viewer sees in the first second
- Visual style
- UGC vs branded
- Product vs lifestyle
Delivery
Where and how it runs
- Format
How scoring works
Three evidence tiers, each labelled so you know the weight behind it
An asset is scored with whatever evidence exists, and the tier is shown next to the score so you know exactly how much weight it deserves. As spend accumulates the asset moves up a tier and the score tightens.
Tier 1 - Outcome data
Meaningful spend and conversions behind the asset
Scored on CTR, CVR, CPA, profit ROAS and frequency, smoothed against your own account average so a lucky week does not become a winner.
Tier 2 - Platform grades
Live, but not enough conversions yet
Platform quality rankings, engagement rate and early delivery signals stand in until outcome data arrives, flagged as directional.
Tier 3 - Engagement only
No spend behind the asset yet, but impressions and clicks are coming in
Scored on click-through and engagement signals only, flagged as directional until spend and outcomes arrive. Without delivery, tagged assets instead show Pre-flight attribute fit against reliable account elements, not measured performance.
Every asset ends on a clear verdict
When
Beating account benchmark with healthy frequency
What happens
Push budget and produce close variants while it is still fresh.
When
Performing at or around the account average
What happens
Leave as is and let it keep delivering.
When
Fatigue slope forming against its own best window
What happens
Rebuild before it dies, with a replacement brief drafted.
When
Strong attribute, weak execution
What happens
Keep the winning hook or offer, rebuild the parts dragging it down.
When
Sustained decline against its own best window
What happens
Pause it and reallocate the budget to what is working.
When
Evidence still thin
What happens
Hold spend flat and let the next few days decide it.
When
Delivery evidence is too thin for a performance verdict
What happens
Not enough spend to judge yet; it is labelled, not scored on a guess.
In practice
How Creative Library works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your creative libraries, ad platforms and performance data are wired up during onboarding, so Creative Library works from your own numbers on day one rather than a sample workspace.
Step 2
New assets tagged as they sync or upload
Every asset is analysed for hook style, offer, call to action, dominant colour and angle, then grouped so patterns are visible across hundreds of ads.
Step 3
Scoring that copes with thin data
Delivered assets use spend and outcomes, platform grades or engagement signals.
Step 4
We review it with you
We run a creative audit with you in the first weeks and set the tagging taxonomy to your brand. Nothing sits in a dashboard waiting to be discovered.
Common questions
Tagged assets without delivery show Pre-flight. The directional score averages reliable matching element indices against the account average; it is not a revenue prediction or measured performance. If there is no reliable match, no score is shown. An asset with no tags says Not tagged yet. No tagging run is needed to read existing tags.
New assets are tagged as they sync or are uploaded: the image or video, the copy and the platform metadata are all read. During onboarding we set the taxonomy to your brand language, and you can rename, merge or add tags at any point without losing history.
Fatigue is modelled from CTR decay, CPA inflation, frequency climb and ROAS trend rather than a single frequency threshold, so it typically surfaces days before it shows up in the weekly report. Each warning includes the projected date the asset stops paying for itself.
Creative from Meta, Google, TikTok, Pinterest, LinkedIn and YouTube is pulled into one library, plus anything your studio uploads directly. Scores are compared inside a platform and format so a 15 second video is never judged against a static banner.
Nothing routine. New assets are tagged and scored as they sync, and your account manager reviews the library with you monthly to agree what gets scaled, iterated and cut next.
Why teams use it
- Kill budget-draining ad creatives much sooner.
- Repeat what actually works by specific visual and copy attribute.
- Give the studio a clear, data-led brief instead of a vague gut feel.
How we set this up with you
We run a creative audit with you in the first weeks and set the tagging taxonomy to your brand.
Our onboarding processWorks alongside
See Creative Library running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call