Creative performance
Creative
Creative Library
Score every asset, even without spend.
Multimodal tagging of hook, offer, CTA, colour and angle, then tiered scoring so nothing is stuck in 'needs data'.
Already a customer? Open Creative Library in your workspace
- 12 signals
- Read on every asset, from hook style to dominant colour
- 3 evidence tiers
- So thin-data assets still get an honest score
- Pre-flight
- Assets scored before a penny of spend goes behind them
- Kill budget-draining ad creatives much sooner.
- Repeat what actually works by specific visual and copy attribute.
- Give the studio a clear, data-led brief instead of a vague gut feel.
Tagging that happens without your team
Every asset is analysed for hook style, offer, call to action, dominant colour and angle, then grouped so patterns are visible across hundreds of ads.
- Automatic hook, offer, CTA and colour tagging
- Pattern recognition across winners and losers
- Search and filter by any creative attribute
Scoring that copes with thin data
Assets are scored in evidence tiers: full spend and outcome data, platform asset grades, or engagement-only signals, each labelled so you know how much weight to give it.
- Bayesian scoring against your own account average
- Keep, iterate and watch verdicts
- Fatigue forecasting before performance drops
The shift
What changes once Creative Library is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- New creative is judged in a review call, on taste, by whoever is loudest that week.
- Anything without spend behind it sits in 'needs data' and never gets a verdict.
- Fatigue is noticed when the weekly report shows the CPA has already climbed.
- Nobody can say which hook, offer or colour is actually carrying the account.
With Hookology
- Every asset carries a score, a verdict and the evidence tier behind it.
- Pre-flight scoring flags weak concepts before they take budget.
- Fatigue is forecast days ahead, with a replacement brief already drafted.
- Winning attributes are named, so the next brief repeats what works.
Opinions about ads are cheap. Creative Library scores every asset against what your own account has already proven, including the ones that have never run.
Inside the product
What Creative Library looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On your workspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- Kill budget-draining ad creatives much sooner.
- Repeat what actually works by specific visual and copy attribute.
- Give the studio a clear, data-led brief instead of a vague gut feel.
Creative performance / Creative Library
Creative Library
Northwind Apparel
Creative Library
Northwind Apparel - last 28 days
Revenue (28d)
£38,720
+4.1% vs prior
Blended ROAS
2.81x
Profit adjusted
Tracked items
412
Reviewed this week
Automatic hook, offer, CTA and colour tagging
Pattern recognition across winners and losers
Search and filter by any creative attribute
Recent activity
Auto loggedGoogle Ads
Meta
TikTok
What gets read
Twelve signals pulled off every asset, automatically
Each creative is analysed on upload and on every sync, so the library is searchable by the things that actually change performance rather than by file name and upload date.
Message
What the ad says and how it opens
- Hook style
- Offer type
- Call to action
- Claim strength
- Objection handled
Visual
What the viewer sees in the first second
- Dominant colour
- People present
- Text density
- Brand presence
- Motion level
Delivery
Where and how it runs
- Format and length
- Aspect ratio
- Placement
- Platform
- Objective fit
How scoring works
Three evidence tiers, so nothing is stuck in 'needs data'
An asset is scored with whatever evidence exists, and the tier is shown next to the score so you know exactly how much weight it deserves. As spend accumulates the asset moves up a tier and the score tightens.
Tier 1 - Outcome data
Meaningful spend and conversions behind the asset
Scored on CTR, CVR, CPA, profit ROAS and frequency, smoothed against your own account average so a lucky week does not become a winner.
Tier 2 - Platform grades
Live, but not enough conversions yet
Platform quality rankings, engagement rate and early delivery signals stand in until outcome data arrives, flagged as directional.
Tier 3 - Pre-flight
No spend at all, including brand-new uploads
Scored on how closely the asset matches the attributes that already win in your account, so the studio gets a read before launch.
Every asset ends on one of four verdicts
When
Beating account benchmark with healthy frequency
What happens
Push budget and produce close variants while it is still fresh.
When
Strong attribute, weak execution
What happens
Keep the winning hook or offer, rebuild the parts dragging it down.
When
Fatigue slope forming or evidence still thin
What happens
Hold spend flat and let the next few days decide it.
When
Sustained decline against its own best window
What happens
Pull it and use the auto-generated replacement brief.
In practice
How Creative Library works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your creative libraries, ad platforms and performance data are wired up during onboarding, so Creative Library works from your own numbers on day one rather than a sample workspace.
Step 2
Tagging that happens without your team
Every asset is analysed for hook style, offer, call to action, dominant colour and angle, then grouped so patterns are visible across hundreds of ads.
Step 3
Scoring that copes with thin data
Assets are scored in evidence tiers: full spend and outcome data, platform asset grades, or engagement-only signals, each labelled so you know how much weight to give it.
Step 4
We review it with you
We run a creative audit with you in the first weeks and set the tagging taxonomy to your brand. Nothing sits in a dashboard waiting to be discovered.
Common questions
Yes, and it is labelled as pre-flight so it is never confused with proven performance. The score comes from how closely the asset matches the hooks, offers, formats and visual attributes that already win in your own account, which is a far better starting point than a review call.
Tagging is multimodal and automatic: the image or video, the copy and the platform metadata are all read. During onboarding we set the taxonomy to your brand language, and you can rename, merge or add tags at any point without losing history.
Fatigue is modelled from CTR decay, CPA inflation, frequency climb and ROAS trend rather than a single frequency threshold, so it typically surfaces days before it shows up in the weekly report. Each warning includes the projected date the asset stops paying for itself.
Creative from Meta, Google, TikTok, Pinterest, LinkedIn and YouTube is pulled into one library, plus anything your studio uploads directly. Scores are compared inside a platform and format so a 15 second video is never judged against a static banner.
Nothing routine. New assets are tagged and scored as they sync, and your account manager reviews the library with you monthly to agree what gets scaled, iterated and retired next.
Why teams use it
- Kill budget-draining ad creatives much sooner.
- Repeat what actually works by specific visual and copy attribute.
- Give the studio a clear, data-led brief instead of a vague gut feel.
How we set this up with you
We run a creative audit with you in the first weeks and set the tagging taxonomy to your brand.
Our onboarding processWorks alongside
See Creative Library running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call