Daily operating queue
Intelligence
Decision Centre
Every signal, prioritised and evidenced.
Recommendations, risks, competitor moves and data alerts collapse into one queue with confidence scores and an evidence drawer.
Already a customer? Open Decision Centre in your workspace
- 2
- Working areas covered by Decision Centre
- Daily
- Briefing rewritten from your live account numbers
- 1-to-1
- Your account manager reviews decision centre with you
- Cut time spent hunting through spreadsheets for what changed overnight.
- Make the strategic reasoning behind every campaign change fully auditable.
- Stop agency repeat recommendations that your team has already rejected.
One queue instead of six tabs
Signals from paid, organic, site and market data land in a single Critical / High / Open queue. Each card carries the evidence behind it, so nothing needs to be taken on faith.
- Confidence score and supporting data on every card
- Approve, snooze or dismiss with a reason
- Dismissals train the engine so noise fades
A daily brief that sets the agenda
An executive summary of yesterday plus today's ranked actions, so your buyers open the platform already knowing what to do.
- Executive summary of the last 24 hours
- Actions ranked by expected commercial impact
- Change log ties actions back to results
The shift
What changes once Decision Centre is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- Teams reconcile disconnected reports before they can discuss the decision.
- The team has to assemble the context behind decision centre by hand.
- Important changes are found late, after time or budget has already been lost.
With Hookology
- The evidence, commercial impact and next move arrive in one shared view.
- Cut time spent hunting through spreadsheets for what changed overnight.
- Make the strategic reasoning behind every campaign change fully auditable.
- Stop agency repeat recommendations that your team has already rejected.
Everything is urgent until something ranks it. This is the thing that ranks it.
Inside the product
What Decision Centre looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On your workspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- Cut time spent hunting through spreadsheets for what changed overnight.
- Make the strategic reasoning behind every campaign change fully auditable.
- Stop agency repeat recommendations that your team has already rejected.
Daily operating queue / Decision Centre
Decision Centre
Northwind Apparel
Decision Centre
Northwind Apparel - last 28 days
Revenue (28d)
£184,500
+12.6% vs prior
Blended ROAS
3.94x
Profit adjusted
Tracked items
212
Reviewed this week
Confidence score and supporting data on every card
Approve, snooze or dismiss with a reason
Dismissals train the engine so noise fades
Recent activity
Auto loggedGoogle Ads
Meta
TikTok
How confidence works
Three evidence tiers, so nothing is stuck in 'needs data'
Every Decision Centre finding is labelled with how much evidence sits behind it. As data accumulates it moves up a tier and the recommendation tightens, so thin signals are never presented with the same weight as proven ones.
Tier 1 - Confirmed
Enough of your own history behind the finding
Read straight from your ad platforms, analytics and back-end revenue, with enough volume behind it that Decision Centre states the position rather than hedging it.
Tier 2 - Emerging
Live signal, volume still building
The movement is real but young, so it is surfaced as directional and flagged for a second look before budget or roadmap time is committed to it.
Tier 3 - Modelled
Too little data to measure directly
Estimated from the patterns your own account has already proven, and always labelled as modelled so it is never mistaken for a measured result.
Every finding ends on one of four verdicts
When
Confirmed evidence and material money attached
What happens
It moves to the top of the queue with an owner and the expected impact stated.
When
Worth doing, but needs a slot rather than a scramble
What happens
It is sized and scheduled into the next cycle instead of jumping the queue.
When
Signal forming, evidence still thin
What happens
Tracked daily and escalated automatically the moment it firms up.
When
Noise, or impact too small to be worth an hour
What happens
Closed out with the reason recorded, so it does not resurface every week.
In practice
How Decision Centre works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your ad platforms, analytics and revenue data are wired up during onboarding, so Decision Centre works from your own numbers on day one rather than a sample workspace.
Step 2
One queue instead of six tabs
Signals from paid, organic, site and market data land in a single Critical / High / Open queue.
Step 3
A daily brief that sets the agenda
An executive summary of yesterday plus today's ranked actions, so your buyers open the platform already knowing what to do.
Step 4
We review it with you
We tune thresholds and priorities for your account so the queue reflects how your team actually works. Nothing sits in a dashboard waiting to be discovered.
Common questions
Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.
Decision Centre reads your ad platforms, analytics and revenue data directly. Nothing is estimated from benchmarks, and every figure can be traced back to the platform it came from.
Confidence score and supporting data on every card, Approve, snooze or dismiss with a reason, Dismissals train the engine so noise fades, Executive summary of the last 24 hours, and more.
We tune thresholds and priorities for your account so the queue reflects how your team actually works.
Why teams use it
- Cut time spent hunting through spreadsheets for what changed overnight.
- Make the strategic reasoning behind every campaign change fully auditable.
- Stop agency repeat recommendations that your team has already rejected.
How we set this up with you
We tune thresholds and priorities for your account so the queue reflects how your team actually works.
Our onboarding processWorks alongside
See Decision Centre running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call