Daily operating queue
Intelligence
Decision Centre
Every signal, prioritised and evidenced.
Recommendations, risks, competitor moves and data alerts collapse into one queue with confidence scores and an evidence drawer.
Already a customer? Open Decision Centre in your workspace
- 1 queue
- Signals from 6 sources collapse into one prioritised list
- 3 tiers
- Confirmed, Emerging and Modelled evidence on every card
- On demand
- Daily brief written when you ask, never on a hidden schedule
- Cut time spent hunting through spreadsheets for what changed overnight.
- Make the strategic reasoning behind every campaign change fully auditable.
- Stop agency repeat recommendations that your team has already rejected.
One queue instead of six tabs
Signals from paid, organic, site and market data land in a single Critical / High / Open queue. Each card carries the evidence behind it, so nothing needs to be taken on faith.
- Confidence score and supporting data on every card
- Approve, snooze or dismiss with a reason
- Dismissals train the engine so noise fades
A daily brief that sets the agenda
An executive summary of yesterday plus today's ranked actions, so your buyers open the platform already knowing what to do.
- Executive summary of the last 24 hours
- Actions ranked by expected commercial impact
- Change log ties actions back to results
The shift
What changes once Decision Centre is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- Teams reconcile disconnected reports before they can discuss the decision.
- The team has to assemble the context behind decision centre by hand.
- Important changes are found late, after time or budget has already been lost.
With Hookology
- The evidence, commercial impact and next move arrive in one shared view.
- Cut time spent hunting through spreadsheets for what changed overnight.
- Make the strategic reasoning behind every campaign change fully auditable.
- Stop agency repeat recommendations that your team has already rejected.
Everything is urgent until something ranks it. This is the thing that ranks it.
Inside the product
What Decision Centre looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On yourworkspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- Cut time spent hunting through spreadsheets for what changed overnight.
- Make the strategic reasoning behind every campaign change fully auditable.
- Stop agency repeat recommendations that your team has already rejected.
Workspace / Decision Centre
Decision Centre
Northwind Apparel
Decision Centre
Northwind Apparel, worked example
Critical
1
Act today
High
2
This week
Open
9
In queue
Actioned
6
Last 30 days
Every decision ends on one of four actions
When
Confirmed evidence and material money at stake
What happens
The recommended change is queued, and it can be logged as implemented for the audit trail.
When
Real signal, wrong moment
What happens
Parked until a chosen date, then it returns to the queue automatically.
When
Not relevant, already handled or disagree
What happens
The dismissal trains the engine: similar signals are hidden for 30 days and the category is down-weighted.
When
The change is already live
What happens
Recorded against the decision so outcomes can be measured and the audit trail stays complete.
In practice
How Decision Centre works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your ad platforms, analytics and revenue data are wired up during onboarding, so Decision Centre works from your own numbers on day one rather than a sample workspace.
Step 2
One queue instead of six tabs
Signals from paid, organic, site and market data land in a single Critical / High / Open queue.
Step 3
A daily brief that sets the agenda
An executive summary of yesterday plus today's ranked actions, so your buyers open the platform already knowing what to do.
Step 4
We review it with you
We tune thresholds and priorities for your account so the queue reflects how your team actually works. Nothing sits in a dashboard waiting to be discovered.
Common questions
Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.
Decision Centre reads your ad platforms, analytics and revenue data directly. Spend, clicks and conversions come straight from the platform; projected value and uplift are modelled from your own figures and labelled as such.
Confidence score and supporting data on every card, Approve, snooze or dismiss with a reason, Dismissals train the engine so noise fades, Executive summary of the last 24 hours, and more.
We tune thresholds and priorities for your account so the queue reflects how your team actually works.
Why teams use it
- Cut time spent hunting through spreadsheets for what changed overnight.
- Make the strategic reasoning behind every campaign change fully auditable.
- Stop agency repeat recommendations that your team has already rejected.
How we set this up with you
We tune thresholds and priorities for your account so the queue reflects how your team actually works.
Our onboarding processWorks alongside
See Decision Centre running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call