Executive view
Intelligence
Executive Overview
One score, and the reason behind it.
One overview with an Executive and an Operator view, an Opportunity Score with ranked contributors, and a written briefing built from your own numbers.
Already a customer? Open Executive Overview in your workspace
- 1
- Opportunity Score with ranked contributors
- On demand
- Briefing written from your live numbers and kept for your team
- 2
- Executive and Operator views on one screen
- Replace the manual weekly performance deck with live, automated channel reports.
- Get one agreed version of the truth across marketing, finance, and agency teams.
- Spot campaign performance decline before it shows up in monthly revenue figures.
One overview, two audiences
The executive and day-to-day views now live on the same screen behind a single toggle. Executive mode is the score, the money and the narrative; Operator mode is the queue of work behind it. The Opportunity Score blends data quality, scaling headroom, creative freshness and testing velocity into one figure, then shows what is dragging it down this week.
- Executive and Operator toggle on one overview
- Contributor breakdown with movement week on week
- Scaling headroom modelled per network
- Data quality gate so you know when a number is not safe to act on
A strategic briefing written from your data
On demand, the platform writes a plain-English briefing from your live numbers: what changed, what it means commercially, and the three moves worth making today. Each briefing is kept for your team to come back to.
- Yesterday explained, not just reported
- Ranked priorities with expected impact
- Shared with your account manager before your call
The shift
What changes once Executive Overview is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- Teams reconcile disconnected reports before they can discuss the decision.
- The team has to assemble the context behind executive overview by hand.
- Important changes are found late, after time or budget has already been lost.
With Hookology
- The evidence, commercial impact and next move arrive in one shared view.
- Replace the manual weekly performance deck with live, automated channel reports.
- Get one agreed version of the truth across marketing, finance, and agency teams.
- Spot campaign performance decline before it shows up in monthly revenue figures.
A board deck should not need a translator. One score, and the honest reason it moved.
Inside the product
What Executive Overview looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On yourworkspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- Replace the manual weekly performance deck with live, automated channel reports.
- Get one agreed version of the truth across marketing, finance, and agency teams.
- Spot campaign performance decline before it shows up in monthly revenue figures.
Executive view / Executive Overview
Executive Overview
Northwind Apparel
Executive Overview
Northwind Apparel - last 28 days
One overview, two audiences
£61,240
Drivers this period
Blended ROAS
3.05x
Platform reported
Tracked items
96
Reviewed this week
Recent activity
Auto loggedGoogle Ads
Meta
How confidence works
Three evidence tiers, so nothing is stuck in ‘needs data’
Every Executive Overview finding is labelled with how much evidence sits behind it. As data accumulates it moves up a tier and the recommendation tightens, so thin signals are never presented with the same weight as proven ones.
Tier 1 - Confirmed
Enough of your own history behind the finding
Read straight from your ad platforms, analytics and back-end revenue, with enough volume behind it that Executive Overview states the position rather than hedging it.
Tier 2 - Emerging
Live signal, volume still building
The movement is real but young, so it is surfaced as directional and flagged for a second look before budget or roadmap time is committed to it.
Tier 3 - Modelled
Too little data to measure directly
Estimated from the patterns your own account has already proven, and always labelled as modelled so it is never mistaken for a measured result.
Every finding ends on one of four verdicts
When
Confirmed evidence and material money attached
What happens
It moves to the top of the queue with an owner and the expected impact stated.
When
Worth doing, but needs a slot rather than a scramble
What happens
It is sized and scheduled into the next cycle instead of jumping the queue.
When
Signal forming, evidence still thin
What happens
Tracked daily and escalated automatically the moment it firms up.
When
Noise, or impact too small to be worth an hour
What happens
Closed out with the reason recorded, so it does not resurface every week.
In practice
How Executive Overview works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your ad platforms, analytics and revenue data are wired up during onboarding, so Executive Overview works from your own numbers on day one rather than a sample workspace.
Step 2
One overview, two audiences
The executive and day-to-day views now live on the same screen behind a single toggle.
Step 3
A strategic briefing written from your data
On demand, the platform writes a plain-English briefing from your live numbers: what changed, what it means commercially, and the three moves worth making today.
Step 4
We review it with you
Your account manager configures the score weighting around your commercial goals, then reviews the briefing with you on a regular cadence. Nothing sits in a dashboard waiting to be discovered.
Common questions
Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.
Executive Overview reads your ad platforms, analytics and revenue data directly. Spend, clicks and conversions come straight from the platform; projected value and uplift are modelled from your own figures and labelled as such.
Executive and Operator toggle on one overview, Contributor breakdown with movement week on week, Scaling headroom modelled per network, Data quality gate so you know when a number is not safe to act on, and more.
Your account manager configures the score weighting around your commercial goals, then reviews the briefing with you on a regular cadence.
Why teams use it
- Replace the manual weekly performance deck with live, automated channel reports.
- Get one agreed version of the truth across marketing, finance, and agency teams.
- Spot campaign performance decline before it shows up in monthly revenue figures.
How we set this up with you
Your account manager configures the score weighting around your commercial goals, then reviews the briefing with you on a regular cadence.
Our onboarding processWorks alongside
See Executive Overview running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call