Site health
Search & Site
Technical Health
Indexation and technical issues, diagnosed.
Indexation coverage, metadata quality, schema and crawl diagnostics with severity and a fix list.
Already a customer? Open Technical Health in your workspace
- 2
- Working areas covered by Technical Health
- Weekly
- Crawl, ranking and demand data refreshed and re-ranked
- 1-to-1
- Your account manager reviews technical health with you
- Recover high-value pages quietly dropped from the Google index.
- Give engineering teams a fully scoped, ranked sprint backlog.
- Protect organic search revenue during major website re-platforming changes.
Know what is actually broken
Diagnostic checks across indexation, metadata, structured data and page experience, each with severity and affected URLs.
- Indexation coverage and exclusion reasons
- Metadata and schema quality scoring
- Affected URL lists ready to export
A fix list in priority order
Issues are ranked by traffic at risk so development time goes where it pays.
- Priority by traffic and revenue exposure
- Plain-English explanation of each issue
- Progress tracked as fixes ship
The shift
What changes once Technical Health is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- Search and site priorities compete in spreadsheets without a common measure of value.
- The team has to assemble the context behind technical health by hand.
- Important changes are found late, after time or budget has already been lost.
With Hookology
- Work is ranked by demand, risk and the commercial return available to capture.
- Recover high-value pages quietly dropped from the Google index.
- Give engineering teams a fully scoped, ranked sprint backlog.
- Protect organic search revenue during major website re-platforming changes.
Crawl errors are cheap to ignore right up until the week they are not.
Inside the product
What Technical Health looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On your workspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- Recover high-value pages quietly dropped from the Google index.
- Give engineering teams a fully scoped, ranked sprint backlog.
- Protect organic search revenue during major website re-platforming changes.
Site health / Technical Health
Technical Health
Northwind Apparel
Technical Health
Northwind Apparel - last 28 days
Revenue (28d)
£184,500
+6.8% vs prior
Blended ROAS
4.12x
Profit adjusted
Tracked items
212
Reviewed this week
Know what is actually broken
A fix list in priority order
Issues are ranked by traffic at risk so development time goes where it pays.
Recent activity
Auto loggedGoogle Ads
Meta
TikTok
How confidence works
Three evidence tiers, so nothing is stuck in 'needs data'
Every Technical Health finding is labelled with how much evidence sits behind it. As data accumulates it moves up a tier and the recommendation tightens, so thin signals are never presented with the same weight as proven ones.
Tier 1 - Confirmed
Enough of your own history behind the finding
Read straight from your Search Console, analytics and crawl data, with enough volume behind it that Technical Health states the position rather than hedging it.
Tier 2 - Emerging
Live signal, volume still building
The movement is real but young, so it is surfaced as directional and flagged for a second look before budget or roadmap time is committed to it.
Tier 3 - Modelled
Too little data to measure directly
Estimated from the patterns your own account has already proven, and always labelled as modelled so it is never mistaken for a measured result.
Every finding ends on one of four verdicts
When
Confirmed evidence and material money attached
What happens
It moves to the top of the queue with an owner and the expected impact stated.
When
Worth doing, but needs a slot rather than a scramble
What happens
It is sized and scheduled into the next cycle instead of jumping the queue.
When
Signal forming, evidence still thin
What happens
Tracked daily and escalated automatically the moment it firms up.
When
Noise, or impact too small to be worth an hour
What happens
Closed out with the reason recorded, so it does not resurface every week.
In practice
How Technical Health works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your Search Console, analytics and crawl data are wired up during onboarding, so Technical Health works from your own numbers on day one rather than a sample workspace.
Step 2
Know what is actually broken
Diagnostic checks across indexation, metadata, structured data and page experience, each with severity and affected URLs.
Step 3
A fix list in priority order
Issues are ranked by traffic at risk so development time goes where it pays.
Step 4
We review it with you
Your account manager triages the technical backlog with your development team. Nothing sits in a dashboard waiting to be discovered.
Common questions
Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.
Technical Health reads your Search Console, analytics and crawl data directly. Nothing is estimated from benchmarks, and every figure can be traced back to the platform it came from.
Indexation coverage and exclusion reasons, Metadata and schema quality scoring, Affected URL lists ready to export, Priority by traffic and revenue exposure, and more.
Your account manager triages the technical backlog with your development team.
Why teams use it
- Recover high-value pages quietly dropped from the Google index.
- Give engineering teams a fully scoped, ranked sprint backlog.
- Protect organic search revenue during major website re-platforming changes.
How we set this up with you
Your account manager triages the technical backlog with your development team.
Our onboarding processWorks alongside
See Technical Health running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call