Site health
Search & Site
Technical Health
Indexation and technical issues, diagnosed.
Indexation coverage, metadata quality and engagement diagnostics with severity and a fix list.
Already a customer? Open Technical Health in your workspace
- 7
- checks run on every open
- 100
- starting score before issues count down
- 1 click
- to track a fix with its baseline
- Recover high-value pages quietly dropped from the Google index.
- Give engineering teams a fully scoped, ranked sprint backlog.
- Protect organic search revenue during major website re-platforming changes.
Know what is actually broken
Diagnostic checks across indexation, metadata, engagement and conversion, each with severity and the evidence behind it.
- Indexation coverage and exclusion reasons
- Metadata quality against click-through
- Evidence lists ready to export as CSV
A fix list in priority order
Issues are ordered by severity so the most damaging problems lead, and each one can be tracked on your SEO queue with its current figure as the baseline.
- Critical issues lead the list
- Plain-English explanation of each issue
- Progress tracked as fixes ship
The shift
What changes once Technical Health is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- Technical issues spotted weeks late
- No evidence behind audit scores
- Fixes untracked, impact unknown
With Hookology
- Checks recompute on every open
- Every issue shows its queries and pages
- Tracked fixes carry a baseline to measure against
Lost queries are cheap to ignore right up until the week the traffic is gone.
Inside the product
What Technical Health looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On yourworkspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- Recover high-value pages quietly dropped from the Google index.
- Give engineering teams a fully scoped, ranked sprint backlog.
- Protect organic search revenue during major website re-platforming changes.
Workspace / Technical Health
Technical Health
Northwind Apparel
Technical Health
Northwind Apparel - last 28 days
Technical score
54
100 less 2 critical and 3 warnings
Critical
2
Queries lost, device gap
Warnings
3
Metadata, engagement, conversion
Fix: Check whether the pages still serve these terms and resubmit in Search Console.
Fix: Audit mobile rendering and page experience on the top organic templates.
Fix: Rewrite titles and descriptions to match the intent behind each term.
Every check recomputes from your Search Console and GA4 data when you open the view, and each issue can be tracked on your SEO queue with its current figure as the baseline.
What gets checked
Seven checks on your Search Console and GA4 data
Every check recomputes from your own synced data when you open the view: queries, devices, landing pages and stored URL inspections. Nothing is sampled and nothing is guessed.
From Search Console
Paged in full for the selected period
- Queries that lost all impressions against the prior period
- Terms under-clicking their position on a generic CTR curve
- Mobile versus desktop ranking gaps
From GA4 and inspections
Organic entry pages and stored URL inspections
- Engagement and conversion on organic landing pages
- Indexation coverage counts with the last inspected date
How issues are ordered
Critical leads, then warnings, then passes
The score starts at 100 and steps down for each critical and warning issue. The list orders by severity so the most damaging problems lead.
Critical
A check crossed its serious threshold
For example more than 40 significant terms lost all impressions, or mobile ranks more than 3 positions behind desktop.
Warning
A check crossed its review threshold
Real but smaller problems, such as a handful of terms under-clicking their position.
Passed
The check found nothing
Shown so you can see the check ran, with the terms or pages it examined.
What each issue gives you
When
Every issue
What happens
The queries or pages behind it, exportable as CSV
When
Every issue
What happens
A plain-English recommendation
When
Critical and warning issues
What happens
Adds it to your SEO queue with the current figure as the baseline
In practice
How Technical Health works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your Search Console and analytics data are wired up during onboarding, so Technical Health works from your own numbers on day one rather than a sample workspace.
Step 2
Know what is actually broken
Diagnostic checks across indexation, metadata, engagement and conversion, each with severity and the evidence behind it.
Step 3
A fix list in priority order
Issues are ordered by severity so the most damaging problems lead, and each one can be tracked on your SEO queue with its current figure as the baseline.
Step 4
We review it with you
Your account manager triages the technical backlog with your development team. Nothing sits in a dashboard waiting to be discovered.
Common questions
Search Console queries, devices and stored URL inspections, plus GA4 organic landing pages, for the selected client.
The seven checks recompute when you open the page, from data that syncs daily.
100, less 14 for each critical issue and 6 for each warning.
Any revenue at stake is modelled from your own GA4 revenue per session and labelled as modelled.
Why teams use it
- Recover high-value pages quietly dropped from the Google index.
- Give engineering teams a fully scoped, ranked sprint backlog.
- Protect organic search revenue during major website re-platforming changes.
How we set this up with you
Your account manager triages the technical backlog with your development team.
Our onboarding processWorks alongside
See Technical Health running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call