Analytics
Search & Site
Website Performance
What happens after the click.
GA4-powered channel, landing page and conversion analysis so media decisions account for on-site behaviour.
Already a customer? Open Website Performance in your workspace
- 6
- Signals Website Performance reads on your account
- Weekly
- Crawl, ranking and demand data refreshed and re-ranked
- Traceable
- Every website performance figure links back to its source
- Separate paid media problems from underlying site usability issues.
- Improve website conversion rate without increasing paid media spend.
- Prioritise experimentation and CRO work by projected revenue impact.
Channels judged on outcomes
Sessions, engagement, conversion rate and revenue by channel and campaign, aligned with the same date logic as your ad data.
- Channel and campaign level conversion analysis
- Landing page performance and drop-off
- Device and geography breakdowns
Landing pages in the loop
Weak pages behind strong ads are flagged, so spend is not blamed for a conversion problem.
- Ad to landing page performance pairing
- Pages holding back paid performance
- Recommendations for page-level fixes
The shift
What changes once Website Performance is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- Search and site priorities compete in spreadsheets without a common measure of value.
- The team has to assemble the context behind website performance by hand.
- Important changes are found late, after time or budget has already been lost.
With Hookology
- Work is ranked by demand, risk and the commercial return available to capture.
- Separate paid media problems from underlying site usability issues.
- Improve website conversion rate without increasing paid media spend.
- Prioritise experimentation and CRO work by projected revenue impact.
The click is the easy part. Everything expensive happens after it.
Inside the product
What Website Performance looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On your workspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- Separate paid media problems from underlying site usability issues.
- Improve website conversion rate without increasing paid media spend.
- Prioritise experimentation and CRO work by projected revenue impact.
Analytics / Website Performance
Website Performance
Northwind Apparel
Website Performance
Northwind Apparel - last 28 days
Revenue (28d)
£61,240
+10.3% vs prior
Blended ROAS
3.05x
Profit adjusted
Tracked items
96
Reviewed this week
Open actions
412
Owned by the team
Recent activity
Auto loggedGoogle Ads
Meta
TikTok
How confidence works
Three evidence tiers, so nothing is stuck in 'needs data'
Every Website Performance finding is labelled with how much evidence sits behind it. As data accumulates it moves up a tier and the recommendation tightens, so thin signals are never presented with the same weight as proven ones.
Tier 1 - Confirmed
Enough of your own history behind the finding
Read straight from your Search Console, analytics and crawl data, with enough volume behind it that Website Performance states the position rather than hedging it.
Tier 2 - Emerging
Live signal, volume still building
The movement is real but young, so it is surfaced as directional and flagged for a second look before budget or roadmap time is committed to it.
Tier 3 - Modelled
Too little data to measure directly
Estimated from the patterns your own account has already proven, and always labelled as modelled so it is never mistaken for a measured result.
Every finding ends on one of four verdicts
When
Confirmed evidence and material money attached
What happens
It moves to the top of the queue with an owner and the expected impact stated.
When
Worth doing, but needs a slot rather than a scramble
What happens
It is sized and scheduled into the next cycle instead of jumping the queue.
When
Signal forming, evidence still thin
What happens
Tracked daily and escalated automatically the moment it firms up.
When
Noise, or impact too small to be worth an hour
What happens
Closed out with the reason recorded, so it does not resurface every week.
In practice
How Website Performance works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your Search Console, analytics and crawl data are wired up during onboarding, so Website Performance works from your own numbers on day one rather than a sample workspace.
Step 2
Channels judged on outcomes
Sessions, engagement, conversion rate and revenue by channel and campaign, aligned with the same date logic as your ad data.
Step 3
Landing pages in the loop
Weak pages behind strong ads are flagged, so spend is not blamed for a conversion problem.
Step 4
We review it with you
We map your GA4 events and conversions properly during onboarding, before any reporting is trusted. Nothing sits in a dashboard waiting to be discovered.
Common questions
Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.
Website Performance reads your Search Console, analytics and crawl data directly. Nothing is estimated from benchmarks, and every figure can be traced back to the platform it came from.
Channel and campaign level conversion analysis, Landing page performance and drop-off, Device and geography breakdowns, Ad to landing page performance pairing, and more.
We map your GA4 events and conversions properly during onboarding, before any reporting is trusted.
Why teams use it
- Separate paid media problems from underlying site usability issues.
- Improve website conversion rate without increasing paid media spend.
- Prioritise experimentation and CRO work by projected revenue impact.
How we set this up with you
We map your GA4 events and conversions properly during onboarding, before any reporting is trusted.
Our onboarding processWorks alongside
See Website Performance running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call