Analytics
Search & Site
Website Performance
What happens after the click.
GA4-powered channel, landing page and conversion analysis so media decisions account for on-site behaviour.
Already a customer? Open Website Performance in your workspace
- GA4
- Sessions, engagement, conversions and revenue read from your own property
- 5 views
- Overview, Opportunities, Ecommerce, Content and Audience tabs
- Modelled
- Every opportunity value labelled with the assumption behind it
- Separate paid media problems from underlying site usability issues.
- Improve website conversion rate without increasing paid media spend.
- Prioritise experimentation and CRO work by projected revenue impact.
Channels judged on outcomes
Sessions, engagement, conversion rate and revenue by channel and campaign, with days following your GA4 property timezone where it is known and London otherwise.
- Channel and campaign level conversion analysis
- Landing page performance and drop-off
- Device and geography breakdowns
The shift
What changes once Website Performance is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- Traffic is judged up to the click, and the visit after it is nobody's number.
- A page losing visitors is spotted in a GA4 export weeks later, if at all.
- Budget moves to fix a media problem that turns out to be a site problem.
With Hookology
- Every view is built from your own GA4 property, so on-site behaviour sits inside the media decision.
- Channels, pages, devices and geographies carry sessions, engagement, conversions and revenue together.
- Opportunities are ranked by the modelled revenue behind them, with the assumption shown on the card.
The click is the easy part. Everything expensive happens after it.
Inside the product
What Website Performance looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On yourworkspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- Separate paid media problems from underlying site usability issues.
- Improve website conversion rate without increasing paid media spend.
- Prioritise experimentation and CRO work by projected revenue impact.
Workspace / Website Performance
Website Performance
Northwind Apparel
Website Performance
Northwind Apparel - GA4, last 28 days
Sessions
41.2k
+8.4% vs previous period
Engagement rate
61.8%
+1.2pt vs previous period
Conversion rate
2.94%
+0.31pt vs previous period
Sessions, engagement, conversions and revenue read from your own GA4 property, with every opportunity value labelled with the assumption behind it.
What gets read
Your GA4 property, read directly
Every view is built from your own GA4 property: sessions, engagement, conversions and revenue by channel, device, geography and landing page, with Search Console data on the SEO tab. Nothing is sampled and nothing is guessed.
From GA4
Read live, with stored daily history behind the trends
- Sessions, engagement and conversion rate per channel and campaign
- Device and geography breakdowns
- Landing page engagement, conversions and revenue
From Search Console
On the SEO tab
- Queries and landing pages behind organic sessions
How opportunities are ranked
Three severities, one order
Every opportunity is priced against the site average and sorted by severity: high, medium or low, so the queue orders itself and the assumption behind each figure is shown on the card.
High
Modelled upside above 10% of window revenue
A significant segment is well behind the site average and the modelled gap is material. These lead the opportunities list.
Medium
Modelled upside above 3% of window revenue
A real gap worth a planned fix, such as a product leaking at checkout or a landing page losing visitors on arrival.
Low
Smaller modelled gaps
Listed for completeness. Worth an hour when the bigger items are done, not before.
How each opportunity reads
When
The modelled gap is a material share of revenue
What happens
Investigate first - the card names the segment and the assumption behind the figure
When
A real gap behind the site average
What happens
Schedule the fix into the next cycle
When
A small modelled gap
What happens
No urgency - tracked until it grows or closes
In practice
How Website Performance works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your Search Console and analytics data are wired up during onboarding, so Website Performance works from your own numbers on day one rather than a sample workspace.
Step 2
Channels judged on outcomes
Sessions, engagement, conversion rate and revenue by channel and campaign, with days following your GA4 property timezone where it is known and London otherwise.
Step 3
Channels judged on outcomes
Sessions, engagement, conversion rate and revenue by channel and campaign, with days following your GA4 property timezone where it is known and London otherwise.
Step 4
We review it with you
We map your GA4 events and conversions properly during onboarding, before any reporting is trusted. Nothing sits in a dashboard waiting to be discovered.
Common questions
Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.
Website Performance reads your GA4 property directly: sessions, engagement, conversions and revenue, plus Search Console data on the SEO tab. Opportunity values are modelled from your own figures and labelled with the assumption behind them.
Channel and campaign level conversion analysis, Landing page performance and drop-off, Device and geography breakdowns.
We map your GA4 events and conversions properly during onboarding, before any reporting is trusted.
Why teams use it
- Separate paid media problems from underlying site usability issues.
- Improve website conversion rate without increasing paid media spend.
- Prioritise experimentation and CRO work by projected revenue impact.
How we set this up with you
We map your GA4 events and conversions properly during onboarding, before any reporting is trusted.
Our onboarding processWorks alongside
See Website Performance running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call