PPC Change Log

Every change, with its consequence attached.

A reasoned record of what was changed across your accounts, scored on likely impact and corroborated against the performance that followed.

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Already a customer? Open PPC Change Log in your workspace

2: Working areas covered by PPC Change Log
Always on: Guardrails checked against spend and platform health
1-to-1: Your account manager reviews ppc change log with you

hookology.ai / ppc-change-log

Answer 'what changed?' in seconds
Prove which changes earned the result
Keep an audit trail across agencies and teams

Changes scored, not just listed

Each change is scored on intent and materiality, then grouped into families so a single bid strategy switch is not reported as forty separate edits.

Intent-aware scoring on every change
Corroboration families group related edits
Impact reasoning written in plain English

Replay a week and see what moved

Step through any period to see the changes alongside the metrics that followed, so credit and blame are based on evidence.

Replay view across any date range
Linked directly to Hook Trace movements
Filter by account, campaign or person

The shift

What changes once PPC Change Log is running

Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.

Before

Targets, delivery and platform health are checked manually across separate tools.
The team has to assemble the context behind ppc change log by hand.
Important changes are found late, after time or budget has already been lost.

With Hookology

Owners see the same live priorities, guardrails and evidence in one operating rhythm.
Answer 'what changed?' in seconds
Prove which changes earned the result
Keep an audit trail across agencies and teams

Every change, with its consequence attached. The evidence stays visible, the priority stays clear, and your team knows what to do next.

The Hookology approach

Inside the product

What PPC Change Log looks like on live accounts

Real numbers, real verdicts. Every screen is built from your connected platforms, not sample data, so the first session already reflects your account.

Answer 'what changed?' in seconds
Prove which changes earned the result
Keep an audit trail across agencies and teams

PPC Change Log detail view — Tap to enlarge and read the detail

In practice

How PPC Change Log works week to week

From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.

Step 1
We connect your accounts
Your spend, targets and platform health data are wired up during onboarding, so PPC Change Log works from your own numbers on day one rather than a sample workspace.
Step 2
Changes scored, not just listed
Each change is scored on intent and materiality, then grouped into families so a single bid strategy switch is not reported as forty separate edits.
Step 3
Replay a week and see what moved
Step through any period to see the changes alongside the metrics that followed, so credit and blame are based on evidence.
Step 4
We review it with you
We annotate significant changes as they are made, so the log reads as a narrative rather than a data dump. Nothing sits in a dashboard waiting to be discovered.

Common questions

Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.

PPC Change Log reads your spend, targets and platform health data directly. Nothing is estimated from benchmarks, and every figure can be traced back to the platform it came from.

Intent-aware scoring on every change, Corroboration families group related edits, Impact reasoning written in plain English, Replay view across any date range, and more.

We annotate significant changes as they are made, so the log reads as a narrative rather than a data dump.

Why teams use it