Every morning
Intelligence
Daily Brief
Yesterday explained before your first meeting.
A short morning read covering what moved, what it cost or earned, and the handful of actions worth taking today across paid, organic and site.
Already a customer? Open Daily Brief in your workspace
- 6
- Checks running inside Daily Brief
- Daily
- Briefing rewritten from your live account numbers
- 3
- Named outcomes this feature is measured against
- Start the workday knowing exactly what campaign performance changed.
- Catch campaign pacing issues on day one rather than at month end.
- Give executive leadership a consistent daily performance read on key metrics.
One read instead of ten tabs
Spend, revenue, profit and efficiency are compared against your targets and the prior period, using your real margins rather than an assumed number.
- Written in plain English, not metric dumps
- Your own gross margin applied to every profit figure
- Paid, organic and website movement in one place
Straight into the work
Every point links to the screen that proves it, so you can act on a line in the brief without hunting for the underlying report.
- Ranked actions with expected impact
- Deep links to the campaign, creative or page involved
- Delivered in-app and by email
The shift
What changes once Daily Brief is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- Teams reconcile disconnected reports before they can discuss the decision.
- The team has to assemble the context behind daily brief by hand.
- Important changes are found late, after time or budget has already been lost.
With Hookology
- The evidence, commercial impact and next move arrive in one shared view.
- Start the workday knowing exactly what campaign performance changed.
- Catch campaign pacing issues on day one rather than at month end.
- Give executive leadership a consistent daily performance read on key metrics.
Yesterday should already be explained before the first meeting asks about it.
Inside the product
What Daily Brief looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On your workspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- Start the workday knowing exactly what campaign performance changed.
- Catch campaign pacing issues on day one rather than at month end.
- Give executive leadership a consistent daily performance read on key metrics.
Every morning / Daily Brief
Daily Brief
Northwind Apparel
Daily Brief
Northwind Apparel - last 28 days
One read instead of ten tabs
£184,500
Drivers this period
Blended ROAS
4.12x
Profit adjusted
Tracked items
212
Reviewed this week
Recent activity
Auto loggedGoogle Ads
Meta
TikTok
How confidence works
Three evidence tiers, so nothing is stuck in 'needs data'
Every Daily Brief finding is labelled with how much evidence sits behind it. As data accumulates it moves up a tier and the recommendation tightens, so thin signals are never presented with the same weight as proven ones.
Tier 1 - Confirmed
Enough of your own history behind the finding
Read straight from your ad platforms, analytics and back-end revenue, with enough volume behind it that Daily Brief states the position rather than hedging it.
Tier 2 - Emerging
Live signal, volume still building
The movement is real but young, so it is surfaced as directional and flagged for a second look before budget or roadmap time is committed to it.
Tier 3 - Modelled
Too little data to measure directly
Estimated from the patterns your own account has already proven, and always labelled as modelled so it is never mistaken for a measured result.
Every finding ends on one of four verdicts
When
Confirmed evidence and material money attached
What happens
It moves to the top of the queue with an owner and the expected impact stated.
When
Worth doing, but needs a slot rather than a scramble
What happens
It is sized and scheduled into the next cycle instead of jumping the queue.
When
Signal forming, evidence still thin
What happens
Tracked daily and escalated automatically the moment it firms up.
When
Noise, or impact too small to be worth an hour
What happens
Closed out with the reason recorded, so it does not resurface every week.
In practice
How Daily Brief works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your ad platforms, analytics and revenue data are wired up during onboarding, so Daily Brief works from your own numbers on day one rather than a sample workspace.
Step 2
One read instead of ten tabs
Spend, revenue, profit and efficiency are compared against your targets and the prior period, using your real margins rather than an assumed number.
Step 3
Straight into the work
Every point links to the screen that proves it, so you can act on a line in the brief without hunting for the underlying report.
Step 4
We review it with you
We tune what appears in your brief around the metrics your team is held to. Nothing sits in a dashboard waiting to be discovered.
Common questions
Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.
Daily Brief reads your ad platforms, analytics and revenue data directly. Nothing is estimated from benchmarks, and every figure can be traced back to the platform it came from.
Written in plain English, not metric dumps, Your own gross margin applied to every profit figure, Paid, organic and website movement in one place, Ranked actions with expected impact, and more.
We tune what appears in your brief around the metrics your team is held to.
Why teams use it
- Start the workday knowing exactly what campaign performance changed.
- Catch campaign pacing issues on day one rather than at month end.
- Give executive leadership a consistent daily performance read on key metrics.
How we set this up with you
We tune what appears in your brief around the metrics your team is held to.
Our onboarding processWorks alongside
See Daily Brief running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call