Hook Trace

Everything that changed, and what it did.

A single timeline of every change across ads, budgets, offers, site and decisions, with before-and-after measurement on each one.

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Already a customer? Open Hook Trace in your workspace

2: Working areas covered by Hook Trace
Always on: Guardrails checked against spend and platform health
1-to-1: Your account manager reviews hook trace with you

hookology.ai / hook-trace

Answer 'what changed?' in seconds, not hours
Prove which changes worked and which did not
Keep an audit trail across agencies and teams

One timeline for every change

Changes are collected automatically from your ad platforms, the campaign calendar, Revenue Guard and the Decision Centre, then matched to the decision or offer behind them.

Platform, human and automated changes in one feed
Each change attributed to the person or decision behind it
Anything unexplained comes back to you as a question

Cause and effect, measured

Every change gets a before-and-after read on the metrics it should have moved, so you can answer why performance shifted without guesswork.

Before and after windows on spend, CTR, CVR and revenue
Likely causes ranked by confidence for any swing
Investigate a date and get a written explanation

The shift

What changes once Hook Trace is running

Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.

Before

Targets, delivery and platform health are checked manually across separate tools.
The team has to assemble the context behind hook trace by hand.
Important changes are found late, after time or budget has already been lost.

With Hookology

Owners see the same live priorities, guardrails and evidence in one operating rhythm.
Answer 'what changed?' in seconds, not hours
Prove which changes worked and which did not
Keep an audit trail across agencies and teams

Everything that changed, and what it did. The evidence stays visible, the priority stays clear, and your team knows what to do next.

The Hookology approach

Inside the product

What Hook Trace looks like on live accounts

Real numbers, real verdicts. Every screen is built from your connected platforms, not sample data, so the first session already reflects your account.

Answer 'what changed?' in seconds, not hours
Prove which changes worked and which did not
Keep an audit trail across agencies and teams

Hook Trace detail view — Tap to enlarge and read the detail

In practice

How Hook Trace works week to week

From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.

Step 1
We connect your accounts
Your spend, targets and platform health data are wired up during onboarding, so Hook Trace works from your own numbers on day one rather than a sample workspace.
Step 2
One timeline for every change
Changes are collected automatically from your ad platforms, the campaign calendar, Revenue Guard and the Decision Centre, then matched to the decision or offer behind them.
Step 3
Cause and effect, measured
Every change gets a before-and-after read on the metrics it should have moved, so you can answer why performance shifted without guesswork.
Step 4
We review it with you
We wire your platforms and calendar into the trace at onboarding so history is complete from day one. Nothing sits in a dashboard waiting to be discovered.

Common questions

Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.

Hook Trace reads your spend, targets and platform health data directly. Nothing is estimated from benchmarks, and every figure can be traced back to the platform it came from.

Platform, human and automated changes in one feed, Each change attributed to the person or decision behind it, Anything unexplained comes back to you as a question, Before and after windows on spend, CTR, CVR and revenue, and more.

We wire your platforms and calendar into the trace at onboarding so history is complete from day one.

Why teams use it