Search demand
Search & Site
Untapped Demand
The search you could win, sized in pounds.
Every theme people search for in your market, scored against what you currently capture, with the revenue behind each gap and a downloadable size of prize plan.
Already a customer? Open Untapped Demand in your workspace
- 1,200+
- Search themes sized per account
- Weekly
- Refresh of demand and capture rate
- 1 click
- Size of prize workbook export
- Put a clear revenue number on the search demand you are not capturing.
- Prioritise content plans and keyword bids by pipeline revenue, not volume.
- Replace the manual SEO opportunity spreadsheet with automated monitoring.
See the demand you are missing
Search themes are grouped, sized and compared against the terms you already rank or bid for, so the gap between total demand and your share of it is measured rather than guessed.
- Themes grouped by intent, not raw keyword lists
- Your capture rate against total market demand
- Quick wins separated from long-term plays
A plan you can hand to the team
Each opportunity carries modelled revenue, difficulty and the pages or campaigns needed to win it, and the whole thing exports to a spreadsheet your team can work through.
- Revenue modelling tied to your own conversion rates
- Competitor ownership per theme with recent moves
- Size of prize workbook export
The shift
What changes once Untapped Demand is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- Keyword exports pasted into a spreadsheet nobody trusts
- Volume used as a proxy for value
- Content and bid decisions argued from opinion
- Competitor movement noticed months late
With Hookology
- Themes grouped by intent and sized in revenue
- Capture rate measured against total market demand
- A ranked plan with owners and expected return
- Competitor gains and losses flagged as they happen
We stopped guessing which categories deserved budget. The gap was already measured, in pounds, before the meeting started.
Inside the product
What Untapped Demand looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On your workspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- Put a clear revenue number on the search demand you are not capturing.
- Prioritise content plans and keyword bids by pipeline revenue, not volume.
- Replace the manual SEO opportunity spreadsheet with automated monitoring.
Workspace / Untapped Demand
Untapped Demand
Northwind Apparel
Untapped Demand
Last 30 days vs previous period
Category demand
418k
Monthly searches tracked
Captured
14.6%
Up 2.1 points
Untapped value
£46,800
Estimated monthly revenue
Rising terms
23
Growing faster than category
Biggest gap: insulated gilets. 6,600 searches a month, 1% captured, and no landing page. Worth an estimated £7,200 a month at your current conversion rate and 61% outerwear margin.
How confidence works
Three evidence tiers, so nothing is stuck in 'needs data'
Every Untapped Demand finding is labelled with how much evidence sits behind it. As data accumulates it moves up a tier and the recommendation tightens, so thin signals are never presented with the same weight as proven ones.
Tier 1 - Confirmed
Enough of your own history behind the finding
Read straight from your Search Console, analytics and crawl data, with enough volume behind it that Untapped Demand states the position rather than hedging it.
Tier 2 - Emerging
Live signal, volume still building
The movement is real but young, so it is surfaced as directional and flagged for a second look before budget or roadmap time is committed to it.
Tier 3 - Modelled
Too little data to measure directly
Estimated from the patterns your own account has already proven, and always labelled as modelled so it is never mistaken for a measured result.
Every finding ends on one of four verdicts
When
Confirmed evidence and material money attached
What happens
It moves to the top of the queue with an owner and the expected impact stated.
When
Worth doing, but needs a slot rather than a scramble
What happens
It is sized and scheduled into the next cycle instead of jumping the queue.
When
Signal forming, evidence still thin
What happens
Tracked daily and escalated automatically the moment it firms up.
When
Noise, or impact too small to be worth an hour
What happens
Closed out with the reason recorded, so it does not resurface every week.
In practice
How Untapped Demand works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your Search Console, analytics and crawl data are wired up during onboarding, so Untapped Demand works from your own numbers on day one rather than a sample workspace.
Step 2
See the demand you are missing
Search themes are grouped, sized and compared against the terms you already rank or bid for, so the gap between total demand and your share of it is measured rather than guessed.
Step 3
A plan you can hand to the team
Each opportunity carries modelled revenue, difficulty and the pages or campaigns needed to win it, and the whole thing exports to a spreadsheet your team can work through.
Step 4
We review it with you
Your account manager reviews the opportunity list with you each cycle and turns the top tier into a delivery plan. Nothing sits in a dashboard waiting to be discovered.
Common questions
Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.
Untapped Demand reads your Search Console, analytics and crawl data directly. Nothing is estimated from benchmarks, and every figure can be traced back to the platform it came from.
Themes grouped by intent, not raw keyword lists, Your capture rate against total market demand, Quick wins separated from long-term plays, Revenue modelling tied to your own conversion rates, and more.
Your account manager reviews the opportunity list with you each cycle and turns the top tier into a delivery plan.
Why teams use it
- Put a clear revenue number on the search demand you are not capturing.
- Prioritise content plans and keyword bids by pipeline revenue, not volume.
- Replace the manual SEO opportunity spreadsheet with automated monitoring.
How we set this up with you
Your account manager reviews the opportunity list with you each cycle and turns the top tier into a delivery plan.
Our onboarding processWorks alongside
See Untapped Demand running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call