Untapped Demand

The search you could win, sized in pounds.

Every theme people search for in your market, scored against what you currently capture, with the revenue behind each gap and a downloadable size of prize plan.

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Already a customer? Open Untapped Demand in your workspace

1,200+: Search themes sized per account
Weekly: Refresh of demand and capture rate
1 click: Size of prize workbook export

hookology.ai / search-demand

Put a number on the search you are not capturing
Prioritise content and bids by revenue, not volume
Replace the manual opportunity spreadsheet

See the demand you are missing

Search themes are grouped, sized and compared against the terms you already rank or bid for, so the gap between total demand and your share of it is measured rather than guessed.

Themes grouped by intent, not raw keyword lists
Your capture rate against total market demand
Quick wins separated from long-term plays

A plan you can hand to the team

Each opportunity carries modelled revenue, difficulty and the pages or campaigns needed to win it, and the whole thing exports to a spreadsheet your team can work through.

Revenue modelling tied to your own conversion rates
Competitor ownership per theme with recent moves
Size of prize workbook export

The shift

What changes once Untapped Demand is running

Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.

Before

Keyword exports pasted into a spreadsheet nobody trusts
Volume used as a proxy for value
Content and bid decisions argued from opinion
Competitor movement noticed months late

With Hookology

Themes grouped by intent and sized in revenue
Capture rate measured against total market demand
A ranked plan with owners and expected return
Competitor gains and losses flagged as they happen

We stopped guessing which categories deserved budget. The gap was already measured, in pounds, before the meeting started.

Head of Ecommerce, multi-brand retailer

Inside the product

What Untapped Demand looks like on live accounts

Real numbers, real verdicts. Every screen is built from your connected platforms, not sample data, so the first session already reflects your account.

Put a number on the search you are not capturing
Prioritise content and bids by revenue, not volume
Replace the manual opportunity spreadsheet

Untapped Demand detail view — Tap to enlarge and read the detail

In practice

How Untapped Demand works week to week

From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.

Step 1
We connect your accounts
Your Search Console, analytics and crawl data are wired up during onboarding, so Untapped Demand works from your own numbers on day one rather than a sample workspace.
Step 2
See the demand you are missing
Search themes are grouped, sized and compared against the terms you already rank or bid for, so the gap between total demand and your share of it is measured rather than guessed.
Step 3
A plan you can hand to the team
Each opportunity carries modelled revenue, difficulty and the pages or campaigns needed to win it, and the whole thing exports to a spreadsheet your team can work through.
Step 4
We review it with you
Your account manager reviews the opportunity list with you each cycle and turns the top tier into a delivery plan. Nothing sits in a dashboard waiting to be discovered.

Common questions

Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.

Untapped Demand reads your Search Console, analytics and crawl data directly. Nothing is estimated from benchmarks, and every figure can be traced back to the platform it came from.

Themes grouped by intent, not raw keyword lists, Your capture rate against total market demand, Quick wins separated from long-term plays, Revenue modelling tied to your own conversion rates, and more.

Your account manager reviews the opportunity list with you each cycle and turns the top tier into a delivery plan.

Why teams use it