The platform
Every dashboard, built around your business.
Hookology is not a template you configure on your own. We build the workspace around your channels, margins and commercial goals, then work it with you. Below is what sits inside a typical build.
Named account manager
One person who knows your account, from build through to review.
Configured, not templated
Scoring, targets and rules tuned to how your business makes money.
1-2-1 support from day one
Working sessions, not a help centre article and a chat widget.
Intelligence
Decisions, not dashboards.
CEO Dashboard
One score, and the reason behind it.
An Opportunity Score with ranked contributors and a written strategic briefing built from your own numbers.
View detailsDecision Centre
Every signal, prioritised and evidenced.
Recommendations, risks, competitor moves and data alerts collapse into one queue with confidence scores and an evidence drawer.
View detailsHook AI Assistant
A strategist on every page you open.
Hook AI reads whatever you are looking at, answers with your own numbers, and remembers the rules you teach it.
View detailsPerformance & Budgets
Budget calls with the maths shown.
Unified Google, Meta, Microsoft and LinkedIn performance with a deterministic signal engine behind every recommendation.
View detailsCreative
Score, brief and build assets.
Creative Library
Score every asset, even without spend.
Multimodal tagging of hook, offer, CTA, colour and angle, then tiered scoring so nothing is stuck in 'needs data'.
View detailsCreative Intelligence
The DNA behind your winners.
Deep-dive analysis on any asset: pattern lift, fatigue curves, visual breakdown and the next test worth running.
View detailsCampaign Ideas & Briefs
New campaigns that do not cannibalise the old ones.
Generated campaign concepts with structure, targeting and budget, checked against everything you already run.
View detailsCampaign Calendar
Seasonality, planned against real demand.
A creative and promotional calendar tied to forecast demand peaks, so plans are made before the window opens.
View detailsSearch & Site
Organic and website performance.
SEO Command Centre
Organic in the same brain as paid.
Search Console and GA4 power visibility, opportunity and health views that share context with your paid data.
View detailsTechnical Health
Indexation and technical issues, diagnosed.
Indexation coverage, metadata quality, schema and crawl diagnostics with severity and a fix list.
View detailsWebsite Performance
What happens after the click.
GA4-powered channel, landing page and conversion analysis so media decisions account for on-site behaviour.
View detailsAttribution & Finance
Spend, margin and profit in one place.
Channel attribution alongside budget planning, profit intelligence and forecast pacing.
View detailsGrowth & Market
Where the next pound goes.
Opportunity Engine
The biggest gaps, turned into action plans.
Sized opportunities across paid, organic and site, each with an action plan and expected impact.
View detailsMarket Intelligence
Know what the market is doing before you spend.
Client-scoped market pulse briefings, demand trends and industry news tied to your categories.
View detailsCompetitor Tracking
What they are running, and why it works.
Competitor ad tracking with hook and angle extraction, plus share-of-voice movement.
View detailsAudience Intelligence
Every audience scored 0-100 for health.
Platform audiences assessed for size, freshness, overlap and performance, with a strategic review on each.
View detailsForecasting
Scenarios with confidence bands.
Learned per-network elasticity and Monte Carlo confidence bands behind conservative to aggressive scenarios.
View detailsConnected Data
Your stack, connected and monitored.
Google Ads, Meta, Microsoft, LinkedIn, Search Console, GA4, Shopify, Tag Manager and more, with sync health monitoring.
View detailsNot sure which parts you need?
That is the point of the discovery call. We look at your accounts, agree what is worth building first, and scope the workspace around it. Nothing is switched on just because it exists.
- A scoped build, agreed before anything starts
- Connections and historical data handled by us
- A named account manager through the whole engagement
- Regular working sessions on your own numbers