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The platform

Every dashboard, built around your business.

Hookology is not a template you configure on your own. We build the workspace around your channels, margins and commercial goals, then work it with you. Below is what sits inside a typical build.

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Named account manager

One person who knows your account, from build through to review.

Configured, not templated

Scoring, targets and rules tuned to how your business makes money.

1-2-1 support from day one

Working sessions, not a help centre article and a chat widget.

The problem

Marketing teams have more data than ever.
They still don't know what to do next.

Every feature below exists to close that gap: name the cause, size the money, and hand you the next move.

Intelligence

Decisions, not charts.

Executive Overview

One score, and the reason behind it.

One overview with an Executive and an Operator view, an Opportunity Score with ranked contributors, and a written briefing built from your own numbers.

Decision Centre

Every signal, prioritised and evidenced.

Recommendations, risks, competitor moves and data alerts collapse into one queue with confidence scores and an evidence drawer.

Hook AI Assistant

A strategist on every page you open.

Hook AI reads whatever you are looking at, answers with your own numbers, and remembers the rules you teach it.

Performance & Budgets

Budget calls with the maths shown.

Unified Google, Meta, Microsoft and LinkedIn performance with a deterministic signal engine behind every recommendation.

Context Engine

The business context the data cannot see.

Hookology asks about the things numbers never explain - stock issues, pricing moves, PR, seasonality - and folds your answers into every future analysis.

Daily Brief

Yesterday explained before your first meeting.

A short morning read covering what moved, what it cost or earned, and the handful of actions worth taking today across paid, organic and site.

Command Centre

One overview for operators and executives.

The unified landing screen: a triage bar of what needs attention now, guard alerts that open and close themselves, and an audience toggle that reshapes the whole page for operators or leadership.

AI Continuity

The platform remembers what it already told you.

Every recommendation, prediction and briefing is snapshotted, so advice builds on the last conversation instead of resetting each morning.

Growth Brain

The platform remembers your business.

A living memory of your margins, brand rules, past decisions and seasonal patterns that every other part of Hookology reads from, so advice stays consistent screen to screen.

Creative

Score, brief and build.

Creative Library

Score every asset, even without spend.

Multimodal tagging of hook, offer, CTA, colour and angle, then tiered scoring so nothing is stuck in 'needs data'.

Creative Intelligence

The DNA behind your winners.

Deep-dive analysis on any asset: pattern lift, fatigue curves, visual breakdown and the next test worth running.

Campaign Ideas & Briefs

New campaigns that do not cannibalise the old ones.

Generated campaign concepts with structure, targeting and budget, checked against everything you already run.

Campaign Calendar

One plan for campaigns, departments and deliverables.

A shared campaign timeline where every department has an owner, a budget and dated deliverables, and readiness is worked out for you.

Ad Builder

Detect, diagnose, prioritise, generate.

An optimisation workspace that finds the campaigns worth acting on, explains why they are underperforming, and writes the replacement creative.

Ad Optimisation Centre

Senior-level fixes, ranked by money at risk.

A reasoning layer that reviews every live ad, groups repeated problems, and only surfaces the fixes worth someone's afternoon.

Fatigue Forecast

Replace creative before it stops working.

Forecasts the point at which each asset burns out, using real impression and click data, and briefs the replacement while there is still time to make it.

Creative Test Matrix

Tests with a verdict, not a vibe.

Structured creative tests with a defined variable, a readable result and a record of what the win actually taught you.

Winning Patterns

The traits your winners keep sharing.

Automatic pattern detection across every scored asset, so the hooks, formats and offers that repeatedly win are named and reusable.

Copy & Brand Review

Nothing goes live off-brand.

Automated review of live and drafted copy against your brand rules, claims and tone, with comments and an approval trail.

Brand Kit

One brand definition every AI output obeys.

Logos, colours, fonts, tone of voice, claims to avoid and product truths held in one place, then fed into every brief, ad and answer the platform writes.

Search & Site

Organic and site health.

SEO Command Centre

Organic in the same brain as paid.

Search Console and GA4 power visibility, opportunity and health views that share context with your paid data.

Technical Health

Indexation and technical issues, diagnosed.

Indexation coverage, metadata quality, schema and crawl diagnostics with severity and a fix list.

Website Performance

What happens after the click.

GA4-powered channel, landing page and conversion analysis so media decisions account for on-site behaviour.

Attribution & Finance

From clicks to contribution profit.

Platform, modelled and back-end revenue reconciled side by side, then carried through to margin, contribution profit and month pacing, so budget decisions are argued in profit rather than ROAS.

Content Lifecycle

Find the pages quietly losing traffic.

Tracks every organic page from launch through growth, plateau and decay, and writes the refresh brief when a page starts to slide.

Untapped Demand

The search you could win, sized in pounds.

Every theme people search for in your market, scored against what you currently capture, with the revenue behind each gap and a downloadable size of prize plan.

Indexation Health

The pages Google is actually keeping.

Scoring for how much of your site is indexed, what has dropped out, and which templates are quietly losing eligibility.

Growth & Market

Where budget goes.

Opportunity Engine

The biggest gaps, turned into action plans.

Sized opportunities across paid, organic and site, each with an action plan and expected impact.

Market Intelligence

Know what the market is doing before you spend.

Client-scoped market pulse briefings, demand trends and industry news tied to your categories.

Competitor Tracking

What they are running, and why it works.

Add a competitor by URL and the platform scans them immediately, then tracks their ads, offers, landing pages and share-of-voice movement across the channels you choose.

Audience Intelligence

Every audience scored 0-100 for health.

Platform audiences assessed for size, freshness, overlap and performance, with a strategic review on each.

Forecasting

Scenarios with confidence bands.

Learned per-network elasticity and Monte Carlo confidence bands behind conservative to aggressive scenarios.

Connected Data

Your stack, connected and monitored.

Google Ads, Meta, Microsoft, LinkedIn, Search Console, GA4, Shopify, Tag Manager and more, with sync health monitoring.

Predicted ROAS

Where the month lands, not where it is.

A forward projection of return, revenue and spend by platform, built from pacing, seasonality and your live delivery, so you can correct mid-month instead of explaining afterwards.

Lead Radar

New business signals for agency teams.

For teams running accounts on behalf of others: prospect signals, pitch-ready diagnostics and portfolio health in one place.

Benchmarks

Good, for your category.

Your ROAS, CPA, CTR and conversion rate set against category and channel benchmarks, so performance is judged in context.

Pitch Studio

An evidenced pitch, built from live data.

Agency tooling that turns an audit of a prospect into a structured pitch: findings, opportunity sizing and a first ninety days.

Offer Intelligence

Every promotion tracked, dated and tied to campaigns.

A live view of the offers running on your site and your competitors', checked daily, packed into a readable timeline and linked to the campaigns that carry them.

Budget Planner

Plan the month, then protect it.

A month-scoped plan per channel with live pacing, a settling window that stops budgets being yanked around, and a track record of how past moves actually performed.

Operations & Governance

Targets and protection.

Revenue Guard

Always-on protection for live spend.

Continuous checks that what you are promoting still matches what is actually live: offers, prices, stock, landing pages and tracking.

Hook Trace

Everything that changed, and what it did.

A single timeline of every change across ads, budgets, offers, site and decisions, with before-and-after measurement on each one.

KPIs & Goals

One shared set of targets, tracked honestly.

Revenue, ROAS, CPA and lead targets set once, tracked against actuals every month, and used by Finance, budgeting and forecasting.

Delivery Intelligence

Know whether the plan will actually ship.

Sits between the campaign calendar and the work, showing what is at risk, why it is stuck and who is over capacity, before a launch date slips.

Media Plan Intelligence

Your plan, live against actual delivery.

Import the plan from Excel, Google Sheets or Office 365 and it becomes a living flight calendar checked against real spend and revenue.

PPC Change Log

Every change, with its consequence attached.

A reasoned record of what was changed across your accounts, scored on likely impact and corroborated against the performance that followed.

Tracking Centre

Know your numbers are real.

First-party tracking with live event monitoring, so a broken tag is caught in hours rather than at the end of the month.

Team & Departments

Everything owned by a named team.

Departments, owners and colour-coded tags run through the whole platform, so campaigns, briefs and actions always have a home.

Profit Intelligence

Margin, not just performance.

Commercial rollups that apply your real gross margin and delivery costs to every channel, campaign and client, then flag where margin is quietly breaking.

Budget Shifter

Move this here, expect that.

A modelled reallocation plan across campaigns and channels, with predicted outcome per move, manual overrides and a record of what happened after you applied it.

Watchtower

The platform checks itself.

Continuous monitoring of every connection, sync and job, written in plain English, with automatic recovery for the failures that fix themselves.

Notifications

Told once, at the right moment.

A single notification layer across the platform: what changed, what needs approval and what broke, delivered in-app and by email without repeating itself.

Merchant Centre Guard

Feed problems found before sales drop.

Continuous monitoring of your product feed and Merchant Centre account, with disapprovals, stock issues and policy warnings ranked by the revenue they put at risk.

Protection Engine

Guardrails that catch problems before you do.

Continuous checks across spend, delivery, tracking, feeds and site health, with alerts routed to the right person at the right time.

Change Intelligence

Every change, matched to its result.

A complete log of what changed across ad platforms, the site and Hookology itself, tied to the revenue movement that followed, with a replay view of any day in the account.

Hook Assist

The workspace audits itself overnight.

An automated visual audit that captures every screen in your workspace at desktop, tablet and mobile widths, flags layout, contrast and data issues, and verifies fixes on the next run.

Tag & GTM Health

Know your tags are actually firing.

Continuous monitoring of your GTM container, GA4 events and platform pixels, with coverage rates, duplicate detection and reconciliation against what the ad platforms report.

Onboarding & Training

Your team productive in the first week.

Guided tours, role-specific training modules and a full demo account so new starters can learn the workspace on realistic data before they touch anything live.

Not sure which parts you need?

That is the point of the discovery call. We look at your accounts, agree what is worth building first, and scope the workspace around it. Nothing is switched on just because it exists.

Book a discovery call

A scoped build, agreed before anything starts
Connections and historical data handled by us
A named account manager through the whole engagement
Regular working sessions on your own numbers