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The platform

Every dashboard, built around your business.

Hookology is not a template you configure on your own. We build the workspace around your channels, margins and commercial goals, then work it with you. Below is what sits inside a typical build.

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Named account manager

One person who knows your account, from build through to review.

Configured, not templated

Scoring, targets and rules tuned to how your business makes money.

1-2-1 support from day one

Working sessions, not a help centre article and a chat widget.

The problem

Marketing teams have more data than ever.
They still don't know what to do next.

Every feature below exists to close that gap: name the cause, size the money, and hand you the next move.

Intelligence

Decisions, not charts.

Executive Overview

One score, and the reason behind it.

One overview with an Executive and an Operator view, an Opportunity Score with ranked contributors, and a written briefing built from your own numbers.

Decision Centre

Every signal, prioritised and evidenced.

Recommendations, risks, competitor moves and data alerts collapse into one queue with confidence scores and an evidence drawer.

Hook AI

A strategist on every page you open.

Hook AI reads whatever you are looking at, answers with your own numbers, and remembers the rules you teach it.

Performance & Budgets

Budget calls with the maths shown.

Unified Google, Meta and Pinterest performance, with LinkedIn and Microsoft Ads as they connect, and a deterministic signal engine behind every recommendation.

Attribution

Which channels really drive the conversion.

Platform-reported and first-party tracked revenue side by side for the same window, five attribution models compared on one dataset, and full customer journeys from first ad click to conversion.

Context Engine

The business context the data cannot see.

Hookology asks about the things numbers never explain - stock issues, pricing moves, PR, seasonality - and uses answers that qualify and save as business memory rules.

Daily Brief

Yesterday explained before your first meeting.

A short read covering what moved, what it cost or earned, and the handful of actions worth taking today across your paid channels.

Command Centre

One overview for operators and executives.

The unified landing screen: a triage bar of what needs attention now, guard alerts that open and close themselves, and an audience toggle that reshapes the whole page for operators or leadership.

AI Continuity

The platform remembers what it already told you.

Every recommendation, prediction and briefing is snapshotted, so advice builds on the last conversation instead of resetting each morning.

Growth Brain

The platform remembers your business.

A living memory of your margins, brand rules, past decisions and seasonal patterns that every other part of Hookology reads from, so advice stays consistent screen to screen.

Creative

Score, brief and build.

Creative Library

Measured delivery and directional Pre-flight fit, against your own account.

Delivery scores use your account evidence. Tagged assets without delivery receive directional Pre-flight attribute fit; assets with no tags say Not tagged yet.

Creative Intelligence

The DNA behind your winners.

Deep-dive analysis on any asset: pattern lift, fatigue curves, visual breakdown and the next test worth running.

Campaign Ideas & Briefs

New campaigns that do not cannibalise the old ones.

Generated campaign concepts with structure, targeting and budget, checked against everything you already run.

Campaign Calendar

One plan for campaigns, departments and deliverables.

A shared campaign timeline where every department has an owner, a budget and dated deliverables, and readiness is worked out for you.

Ad Builder

Detect, diagnose, prioritise, generate.

An optimisation workspace that finds the campaigns worth acting on, explains why they are underperforming, and writes the replacement creative.

Ad Optimisation Centre

Senior-level fixes, ranked by money at risk.

A reasoning layer that scans on demand across every live Google Ads ad, groups repeated problems, and only surfaces the fixes worth someone's afternoon.

Fatigue Forecast

Replace creative before it stops working.

Forecasts the point at which each asset burns out, using real impression and click data, and briefs the replacement while there is still time to make it.

Creative Test Matrix

Control, variants and a measured result.

Compare linked creatives with one variable under test. CTR or CVR lift and confidence are calculated from saved daily creative metrics when you open the page.

Winning Patterns

The traits your winners keep sharing.

Inside Creative Intelligence, compare the saved tags on delivered creatives for your selected period. Tags are added when someone runs tagging, and the tagged share of spend stays visible.

Copy & Brand Review

A second look at the copy you submit.

An AI review of copy and creatives you submit, using the selected client's saved brand context. Read a verdict, score, issues and suggested rewrite, then set a simple status. It is not a publishing gate or an approval workflow.

Brand Kit

Your brand settings in Company Profile.

Keep logos, colours, fonts, tone and words to avoid in Company Profile. Creative+ reads those settings, while both builders flag matching avoid phrases for your review.

Search & Site

Organic and site health.

SEO Command Centre

Organic search, weighted by what it earns.

Search Console and GA4 power visibility, opportunity and health views built from your own rankings and revenue.

Technical Health

Indexation and technical issues, diagnosed.

Indexation coverage, metadata quality and engagement diagnostics with severity and a fix list.

Website Performance

What happens after the click.

GA4-powered channel, landing page and conversion analysis so media decisions account for on-site behaviour.

Content Lifecycle

Find the pages quietly losing traffic.

Tracks every organic page through five stages - rising, stable, decaying, falling fast and seen but not clicked - and writes the refresh brief when a page starts to slide.

Untapped Demand

The search you could win, sized in pounds.

Every theme people search for in your market, scored against what you currently capture, with an estimated value behind each gap and a CSV export your team can work through.

Indexation Health

The pages Google is actually keeping.

Saved URL inspections alongside Search Console page metrics, canonical differences, crawl dates and sitemap processing status.

Growth & Market

Where budget goes.

Opportunity Engine

The biggest gaps, turned into action plans.

Sized opportunities from your paid media, each with an action plan and expected impact.

Market Intelligence

Know what the market is doing before you spend.

Client-scoped market pulse briefings, trend momentum and a health score for your market. News on demand when you sync.

Competitor Tracking

What they are running, and why it works.

Add a competitor by URL and the platform scans them immediately, then tracks their ads, with their offers and landing URLs, on Google, Meta and Pinterest.

Audience Intelligence

Every traffic segment scored 0-100.

Traffic segments scored on profitability, scale, retention and growth, with an AI profile on the strongest.

Forecasting

Scenarios with an honest range.

Learned per-network elasticity and a historical volatility range behind low, base and high budget scenarios.

Connected Data

Your stack, connected and monitored.

Google Ads, Meta, LinkedIn, Pinterest, Search Console, GA4, Shopify, Merchant Centre and Tag Manager, with sync health monitoring. Microsoft Ads is available on request.

Predicted ROAS

Where the month lands, not where it is.

A forward projection of return, revenue and spend by platform, built from your recent delivery and the current trend, so you can correct mid-month instead of explaining afterwards.

Lead Radar

Qualify a prospect in minutes.

For teams running accounts on behalf of others: research a prospect, get a fit score with the reasons behind it, and walk into the pitch with an outreach sequence ready to send.

Benchmarks

Performance in context, with the limits visible.

Compare the selected client's stored metrics with indicative reference values. See actual cohort matches, per-row sample sizes and approximate percentiles, with missing references made explicit.

Pitch Studio

AI pitch writer from your discovery notes.

Draft positioning, growth angles, scope and discovery questions from what you type. Pitch Studio does not audit the prospect's site, ads, SEO or market data. Export is plain text.

Offer Intelligence

Every promotion tracked, dated and tied to campaigns.

A live view of the offers running on your site and your competitors', checked daily, packed into a readable timeline and linked to the campaigns that carry them.

Budget Planner

Plan the month, then protect it.

A month-scoped plan per channel with live pacing, a settling window that stops budgets being yanked around, and a change history of who moved what and when.

Operations & Governance

Targets and protection.

Revenue Guard

Always-on protection for live spend.

Continuous checks that what you are promoting still matches what is actually live: offers, stock, landing pages and tracking.

Hook Trace

Everything that changed, and what it did.

A single timeline of changes from your ad platforms, campaign calendar offers and launches, creatives, Revenue Guard, decisions, anomalies and market signals, with a before-and-after read on any change you choose to measure.

KPIs & Goals

One shared set of targets, tracked honestly.

Revenue, ROAS, CPA and lead targets set once, tracked against actuals every month, and used by Finance, Hook Guard and forecasting.

Delivery Intelligence

Know whether the plan will actually ship.

Sits between the campaign calendar and the work, showing what is at risk, why it is stuck and who is over capacity, before a launch date slips.

Media Plan Intelligence

Your plan, checked against actual delivery.

Early access. Import the plan from Excel, Google Sheets or Office 365 and it becomes a flight calendar checked against real spend and revenue.

PPC Change Log

Every change, with its consequence attached.

A reasoned record of what was changed across your accounts, scored on likely impact and corroborated against the performance that followed.

Tracking Centre

Know your numbers are real.

First-party tracking with live event monitoring, checked whenever Revenue Guard runs or the Tracking Centre is open.

Team & Departments

Everything owned by a named team.

Departments, leads and colour-coded tags run through the whole platform, so campaigns, briefs and actions always have a home.

Profit Intelligence

Margin, not just performance.

Commercial rollups that apply your real gross margin and delivery costs to every channel, campaign and product, so the conversation moves off ROAS and onto profit per pound deployed.

Budget Shifter

Move this here, expect that.

A modelled reallocation plan across campaigns and channels, with predicted outcome per move, manual overrides and every applied move logged with the figures that were promised.

System Health

The platform checks itself.

Connection status, sync history and data quality in one view. Repeated connection issues stay together and new health alerts auto-resolve on the next successful sync.

Notifications

Your messages, preferences and delivery record.

Review your saved notifications, follow links to the relevant work and choose how enabled events reach you.

Merchant Centre Guard

Product issues and account health, clearly shown.

Review saved product disapprovals, missing attributes, stock issues and account errors. Refresh explicitly and work a fix queue ranked by issue priority, not assumed revenue.

Tag & GTM Health

Review your live GTM setup.

An on-demand setup audit of the live GTM container version. It checks configuration errors and duplicates inside GTM, not live event firing, site coverage or platform reconciliation.

Onboarding & Training

A clear place to start.

Department welcome guides introduce the tools and daily routines relevant to your team. Reopen your guide, review your own saved progress and find product walkthroughs in Help & FAQs.

Not sure which parts you need?

That is the point of the discovery call. We look at your accounts, agree what is worth building first, and scope the workspace around it. Nothing is switched on just because it exists.

Book a discovery call

A scoped build, agreed before anything starts
Connections and historical data handled by us
A named account manager through the whole engagement
Regular working sessions on your own numbers