Planning
Growth & Market
Forecasting
Scenarios with confidence bands.
Learned per-network elasticity and Monte Carlo confidence bands behind conservative to aggressive scenarios.
Already a customer? Open Forecasting in your workspace
- 6
- Checks running inside Forecasting
- Continuous
- Market and demand movement watched between reviews
- 3
- Named outcomes this feature is measured against
- Set annual marketing budgets you can confidently defend to board members.
- Show the forecast range, not a false point precision.
- Adjust campaign budgets mid-quarter with clear performance evidence.
Model the year, not the week
Switch between scenarios and see projected revenue, spend and return with the uncertainty shown honestly.
- Conservative through to aggressive scenarios
- Confidence bands rather than single lines
- Per-network elasticity learned from your data
Plans that survive contact with reality
Forecasts feed the budget planner and pacing views, so the plan is checked against actuals continuously.
- Forecast versus actual pacing
- Constrained optimiser for budget allocation
- Alerts when reality diverges from plan
The shift
What changes once Forecasting is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- Growth decisions are made channel by channel, after the opportunity has moved.
- The team has to assemble the context behind forecasting by hand.
- Important changes are found late, after time or budget has already been lost.
With Hookology
- Market movement, forecast impact and budget choices are evaluated together.
- Set annual marketing budgets you can confidently defend to board members.
- Show the forecast range, not a false point precision.
- Adjust campaign budgets mid-quarter with clear performance evidence.
A forecast with no confidence band is a guess in a nicer font.
Inside the product
What Forecasting looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On your workspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- Set annual marketing budgets you can confidently defend to board members.
- Show the forecast range, not a false point precision.
- Adjust campaign budgets mid-quarter with clear performance evidence.
Planning / Forecasting
Forecasting
Northwind Apparel
Forecasting
Northwind Apparel - last 28 days
Model the year, not the week
£612,480
Drivers this period
Blended ROAS
3.32x
Profit adjusted
Tracked items
38
Reviewed this week
Recent activity
Auto loggedGoogle Ads
Meta
TikTok
How confidence works
Three evidence tiers, so nothing is stuck in 'needs data'
Every Forecasting finding is labelled with how much evidence sits behind it. As data accumulates it moves up a tier and the recommendation tightens, so thin signals are never presented with the same weight as proven ones.
Tier 1 - Confirmed
Enough of your own history behind the finding
Read straight from your spend, market and demand data, with enough volume behind it that Forecasting states the position rather than hedging it.
Tier 2 - Emerging
Live signal, volume still building
The movement is real but young, so it is surfaced as directional and flagged for a second look before budget or roadmap time is committed to it.
Tier 3 - Modelled
Too little data to measure directly
Estimated from the patterns your own account has already proven, and always labelled as modelled so it is never mistaken for a measured result.
Every finding ends on one of four verdicts
When
Confirmed evidence and material money attached
What happens
It moves to the top of the queue with an owner and the expected impact stated.
When
Worth doing, but needs a slot rather than a scramble
What happens
It is sized and scheduled into the next cycle instead of jumping the queue.
When
Signal forming, evidence still thin
What happens
Tracked daily and escalated automatically the moment it firms up.
When
Noise, or impact too small to be worth an hour
What happens
Closed out with the reason recorded, so it does not resurface every week.
In practice
How Forecasting works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your spend, market and demand data are wired up during onboarding, so Forecasting works from your own numbers on day one rather than a sample workspace.
Step 2
Model the year, not the week
Switch between scenarios and see projected revenue, spend and return with the uncertainty shown honestly.
Step 3
Plans that survive contact with reality
Forecasts feed the budget planner and pacing views, so the plan is checked against actuals continuously.
Step 4
We review it with you
We build the forecast model with your assumptions and revisit it at each review. Nothing sits in a dashboard waiting to be discovered.
Common questions
Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.
Forecasting reads your spend, market and demand data directly. Nothing is estimated from benchmarks, and every figure can be traced back to the platform it came from.
Conservative through to aggressive scenarios, Confidence bands rather than single lines, Per-network elasticity learned from your data, Forecast versus actual pacing, and more.
We build the forecast model with your assumptions and revisit it at each review.
Why teams use it
- Set annual marketing budgets you can confidently defend to board members.
- Show the forecast range, not a false point precision.
- Adjust campaign budgets mid-quarter with clear performance evidence.
How we set this up with you
We build the forecast model with your assumptions and revisit it at each review.
Our onboarding processWorks alongside
See Forecasting running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call