Planning
Growth & Market
Forecasting
Scenarios with confidence bands.
Learned per-network elasticity and Monte Carlo confidence bands behind conservative to aggressive scenarios.
hookology.ai / forecasting
Model the year, not the week
Switch between scenarios and see projected revenue, spend and return with the uncertainty shown honestly.
- Conservative through to aggressive scenarios
- Confidence bands rather than single lines
- Per-network elasticity learned from your data
Plans that survive contact with reality
Forecasts feed the budget planner and pacing views, so the plan is checked against actuals continuously.
- Forecast versus actual pacing
- Constrained optimiser for budget allocation
- Alerts when reality diverges from plan
Why teams use it
- Set budgets you can defend
- Show the range, not a false precision
- Adjust mid-quarter with evidence
How we set this up with you
We build the forecast model with your assumptions and revisit it at each review.
Our onboarding processWorks alongside
See Forecasting running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call