Benchmarks

Good, for your category.

Your ROAS, CPA, CTR and conversion rate set against category and channel benchmarks, so performance is judged in context.

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Already a customer? Open Benchmarks in your workspace

2: Working areas covered by Benchmarks
Continuous: Market and demand movement watched between reviews
1-to-1: Your account manager reviews benchmarks with you

hookology.ai / benchmarks

Settle the is-this-good-or-not argument
Prioritise the weakest metric first
Bring context to board reporting

Compared to the right thing

Metrics are compared against your sector, channel and price point rather than a global average, so the verdict actually means something.

Category and channel matched comparison
Percentile position per metric
Movement tracked over time, not a single snapshot

Turned into a next move

Where you sit below benchmark, the gap is converted into a ranked action with the modelled value of closing it.

Gap to benchmark expressed in revenue
Actions raised into the decision queue
Used in the executive briefing and QBRs

The shift

What changes once Benchmarks is running

Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.

Before

Growth decisions are made channel by channel, after the opportunity has moved.
The team has to assemble the context behind benchmarks by hand.
Important changes are found late, after time or budget has already been lost.

With Hookology

Market movement, forecast impact and budget choices are evaluated together.
Settle the is-this-good-or-not argument
Prioritise the weakest metric first
Bring context to board reporting

Good, for your category. The evidence stays visible, the priority stays clear, and your team knows what to do next.

The Hookology approach

Inside the product

What Benchmarks looks like on live accounts

Real numbers, real verdicts. Every screen is built from your connected platforms, not sample data, so the first session already reflects your account.

Settle the is-this-good-or-not argument
Prioritise the weakest metric first
Bring context to board reporting

Benchmarks detail view — Tap to enlarge and read the detail

In practice

How Benchmarks works week to week

From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.

Step 1
We connect your accounts
Your spend, market and demand data are wired up during onboarding, so Benchmarks works from your own numbers on day one rather than a sample workspace.
Step 2
Compared to the right thing
Metrics are compared against your sector, channel and price point rather than a global average, so the verdict actually means something.
Step 3
Turned into a next move
Where you sit below benchmark, the gap is converted into a ranked action with the modelled value of closing it.
Step 4
We review it with you
We agree the comparison set with you so the benchmark reflects your real market. Nothing sits in a dashboard waiting to be discovered.

Common questions

Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.

Benchmarks reads your spend, market and demand data directly. Nothing is estimated from benchmarks, and every figure can be traced back to the platform it came from.

Category and channel matched comparison, Percentile position per metric, Movement tracked over time, not a single snapshot, Gap to benchmark expressed in revenue, and more.

We agree the comparison set with you so the benchmark reflects your real market.

Why teams use it