Context
Growth & Market
Benchmarks
Good, for your category.
Your ROAS, CPA, CTR and conversion rate set against category and channel benchmarks, so performance is judged in context.
Already a customer? Open Benchmarks in your workspace
- 2
- Working areas covered by Benchmarks
- Continuous
- Market and demand movement watched between reviews
- 1-to-1
- Your account manager reviews benchmarks with you
- Settle the is-this-good-or-not argument using objective performance data.
- Prioritise fixing your weakest conversion metric first.
- Bring clear commercial context to monthly board reporting.
Compared to the right thing
Metrics are compared against your sector, channel and price point rather than a global average, so the verdict actually means something.
- Category and channel matched comparison
- Percentile position per metric
- Movement tracked over time, not a single snapshot
Turned into a next move
Where you sit below benchmark, the gap is converted into a ranked action with the modelled value of closing it.
- Gap to benchmark expressed in revenue
- Actions raised into the decision queue
- Used in the executive briefing and QBRs
The shift
What changes once Benchmarks is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- Growth decisions are made channel by channel, after the opportunity has moved.
- The team has to assemble the context behind benchmarks by hand.
- Important changes are found late, after time or budget has already been lost.
With Hookology
- Market movement, forecast impact and budget choices are evaluated together.
- Settle the is-this-good-or-not argument using objective performance data.
- Prioritise fixing your weakest conversion metric first.
- Bring clear commercial context to monthly board reporting.
Good is a category question. An average across all industries is nobody's benchmark.
Inside the product
What Benchmarks looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On your workspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- Settle the is-this-good-or-not argument using objective performance data.
- Prioritise fixing your weakest conversion metric first.
- Bring clear commercial context to monthly board reporting.
Context / Benchmarks
Benchmarks
Northwind Apparel
Benchmarks
Northwind Apparel - last 28 days
Category and channel matched comparison
£184,500 - 3.94x
Percentile position per metric
£612,480 - 3.32x
Movement tracked over time, not a single snapshot
£61,240 - 3.05x
Revenue (28d)
£184,500
+12.6% vs prior
Blended ROAS
3.94x
Profit adjusted
Turned into a next move
Where you sit below benchmark, the gap is converted into a ranked action with the modelled value of closing it.
Recent activity
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How confidence works
Three evidence tiers, so nothing is stuck in 'needs data'
Every Benchmarks finding is labelled with how much evidence sits behind it. As data accumulates it moves up a tier and the recommendation tightens, so thin signals are never presented with the same weight as proven ones.
Tier 1 - Confirmed
Enough of your own history behind the finding
Read straight from your spend, market and demand data, with enough volume behind it that Benchmarks states the position rather than hedging it.
Tier 2 - Emerging
Live signal, volume still building
The movement is real but young, so it is surfaced as directional and flagged for a second look before budget or roadmap time is committed to it.
Tier 3 - Modelled
Too little data to measure directly
Estimated from the patterns your own account has already proven, and always labelled as modelled so it is never mistaken for a measured result.
Every finding ends on one of four verdicts
When
Confirmed evidence and material money attached
What happens
It moves to the top of the queue with an owner and the expected impact stated.
When
Worth doing, but needs a slot rather than a scramble
What happens
It is sized and scheduled into the next cycle instead of jumping the queue.
When
Signal forming, evidence still thin
What happens
Tracked daily and escalated automatically the moment it firms up.
When
Noise, or impact too small to be worth an hour
What happens
Closed out with the reason recorded, so it does not resurface every week.
In practice
How Benchmarks works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your spend, market and demand data are wired up during onboarding, so Benchmarks works from your own numbers on day one rather than a sample workspace.
Step 2
Compared to the right thing
Metrics are compared against your sector, channel and price point rather than a global average, so the verdict actually means something.
Step 3
Turned into a next move
Where you sit below benchmark, the gap is converted into a ranked action with the modelled value of closing it.
Step 4
We review it with you
We agree the comparison set with you so the benchmark reflects your real market. Nothing sits in a dashboard waiting to be discovered.
Common questions
Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.
Benchmarks reads your spend, market and demand data directly. Nothing is estimated from benchmarks, and every figure can be traced back to the platform it came from.
Category and channel matched comparison, Percentile position per metric, Movement tracked over time, not a single snapshot, Gap to benchmark expressed in revenue, and more.
We agree the comparison set with you so the benchmark reflects your real market.
Why teams use it
- Settle the is-this-good-or-not argument using objective performance data.
- Prioritise fixing your weakest conversion metric first.
- Bring clear commercial context to monthly board reporting.
How we set this up with you
We agree the comparison set with you so the benchmark reflects your real market.
Our onboarding processWorks alongside
See Benchmarks running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call