Creative

Brand Kit

One brand definition every AI output obeys.

Logos, colours, fonts, tone of voice, claims to avoid and product truths held in one place, then fed into every brief, ad and answer the platform writes.

Book a discovery call Explore the platform

Already a customer? Open Brand Kit in your workspace

6: Signals Brand Kit reads on your account
Per asset: Scoring applied to every creative in your library
Traceable: Every brand kit figure links back to its source

hookology.ai / brand-kit

Stop re-explaining your brand to every tool
On-brand creative on the first generation
Consistent voice across channels and people

Built from your website

Point the scraper at your site and the kit pre-fills: positioning, tone, hero products, colours and imagery style, ready for you to correct rather than type from scratch.

Website scrape pre-fills the brand profile
Logo variations stored for light, dark and square placements
Words to use, words to avoid and unusable claims

Used everywhere, not filed away

Ad Builder, campaign briefs, copy review and Hook AI all read the same kit, so output sounds like your brand instead of generic AI copy.

Colours and fonts drive generated creative
Tone rules applied to every generated line
Compliance phrasing enforced at generation time

The shift

What changes once Brand Kit is running

Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.

Before

Creative decisions rely on subjective reviews and incomplete performance data.
The team has to assemble the context behind brand kit by hand.
Important changes are found late, after time or budget has already been lost.

With Hookology

Every recommendation is tied to patterns found across your own creative history.
Stop re-explaining your brand to every tool
On-brand creative on the first generation
Consistent voice across channels and people

One brand definition every AI output obeys. The evidence stays visible, the priority stays clear, and your team knows what to do next.

The Hookology approach

In practice

How Brand Kit works week to week

From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.

Step 1
We connect your accounts
Your creative libraries, ad platforms and performance data are wired up during onboarding, so Brand Kit works from your own numbers on day one rather than a sample workspace.
Step 2
Built from your website
Point the scraper at your site and the kit pre-fills: positioning, tone, hero products, colours and imagery style, ready for you to correct rather than type from scratch.
Step 3
Used everywhere, not filed away
Ad Builder, campaign briefs, copy review and Hook AI all read the same kit, so output sounds like your brand instead of generic AI copy.
Step 4
We review it with you
We build the first kit with you from your existing guidelines and keep it current as the brand evolves. Nothing sits in a dashboard waiting to be discovered.

Common questions

Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.

Brand Kit reads your creative libraries, ad platforms and performance data directly. Nothing is estimated from benchmarks, and every figure can be traced back to the platform it came from.

Website scrape pre-fills the brand profile, Logo variations stored for light, dark and square placements, Words to use, words to avoid and unusable claims, Colours and fonts drive generated creative, and more.

We build the first kit with you from your existing guidelines and keep it current as the brand evolves.

Why teams use it