Creative
Creative
Brand Kit
One brand definition every AI output obeys.
Logos, colours, fonts, tone of voice, claims to avoid and product truths held in one place, then fed into every brief, ad and answer the platform writes.
Already a customer? Open Brand Kit in your workspace
- 6
- Signals Brand Kit reads on your account
- Per asset
- Scoring applied to every creative in your library
- Traceable
- Every brand kit figure links back to its source
- Stop re-explaining your brand guidelines to every software tool.
- Get fully on-brand creative on the first AI generation.
- Ensure a consistent brand voice across marketing channels and people.
Built from your website
Point the scraper at your site and the kit pre-fills: positioning, tone, hero products, colours and imagery style, ready for you to correct rather than type from scratch.
- Website scrape pre-fills the brand profile
- Logo variations stored for light, dark and square placements
- Words to use, words to avoid and unusable claims
Used everywhere, not filed away
Ad Builder, campaign briefs, copy review and Hook AI all read the same kit, so output sounds like your brand instead of generic AI copy.
- Colours and fonts drive generated creative
- Tone rules applied to every generated line
- Compliance phrasing enforced at generation time
The shift
What changes once Brand Kit is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- Creative decisions rely on subjective reviews and incomplete performance data.
- The team has to assemble the context behind brand kit by hand.
- Important changes are found late, after time or budget has already been lost.
With Hookology
- Every recommendation is tied to patterns found across your own creative history.
- Stop re-explaining your brand guidelines to every software tool.
- Get fully on-brand creative on the first AI generation.
- Ensure a consistent brand voice across marketing channels and people.
AI will happily write off-brand at scale unless something tells it not to.
Inside the product
What Brand Kit looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On your workspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- Stop re-explaining your brand guidelines to every software tool.
- Get fully on-brand creative on the first AI generation.
- Ensure a consistent brand voice across marketing channels and people.
Creative / Brand Kit
Brand Kit
Northwind Apparel
Brand Kit
Northwind Apparel - last 28 days
Revenue (28d)
£61,240
+10.3% vs prior
Blended ROAS
3.05x
Profit adjusted
Tracked items
96
Reviewed this week
Website scrape pre-fills the brand profile
Logo variations stored for light, dark and square placements
Words to use, words to avoid and unusable claims
Recent activity
Auto loggedGoogle Ads
Meta
TikTok
How confidence works
Three evidence tiers, so nothing is stuck in 'needs data'
Every Brand Kit finding is labelled with how much evidence sits behind it. As data accumulates it moves up a tier and the recommendation tightens, so thin signals are never presented with the same weight as proven ones.
Tier 1 - Confirmed
Enough of your own history behind the finding
Read straight from your creative libraries, ad platforms and performance history, with enough volume behind it that Brand Kit states the position rather than hedging it.
Tier 2 - Emerging
Live signal, volume still building
The movement is real but young, so it is surfaced as directional and flagged for a second look before budget or roadmap time is committed to it.
Tier 3 - Modelled
Too little data to measure directly
Estimated from the patterns your own account has already proven, and always labelled as modelled so it is never mistaken for a measured result.
Every finding ends on one of four verdicts
When
Confirmed evidence and material money attached
What happens
It moves to the top of the queue with an owner and the expected impact stated.
When
Worth doing, but needs a slot rather than a scramble
What happens
It is sized and scheduled into the next cycle instead of jumping the queue.
When
Signal forming, evidence still thin
What happens
Tracked daily and escalated automatically the moment it firms up.
When
Noise, or impact too small to be worth an hour
What happens
Closed out with the reason recorded, so it does not resurface every week.
In practice
How Brand Kit works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your creative libraries, ad platforms and performance data are wired up during onboarding, so Brand Kit works from your own numbers on day one rather than a sample workspace.
Step 2
Built from your website
Point the scraper at your site and the kit pre-fills: positioning, tone, hero products, colours and imagery style, ready for you to correct rather than type from scratch.
Step 3
Used everywhere, not filed away
Ad Builder, campaign briefs, copy review and Hook AI all read the same kit, so output sounds like your brand instead of generic AI copy.
Step 4
We review it with you
We build the first kit with you from your existing guidelines and keep it current as the brand evolves. Nothing sits in a dashboard waiting to be discovered.
Common questions
Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.
Brand Kit reads your creative libraries, ad platforms and performance data directly. Nothing is estimated from benchmarks, and every figure can be traced back to the platform it came from.
Website scrape pre-fills the brand profile, Logo variations stored for light, dark and square placements, Words to use, words to avoid and unusable claims, Colours and fonts drive generated creative, and more.
We build the first kit with you from your existing guidelines and keep it current as the brand evolves.
Why teams use it
- Stop re-explaining your brand guidelines to every software tool.
- Get fully on-brand creative on the first AI generation.
- Ensure a consistent brand voice across marketing channels and people.
How we set this up with you
We build the first kit with you from your existing guidelines and keep it current as the brand evolves.
Our onboarding processWorks alongside
See Brand Kit running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call