Governance
Creative
Copy & Brand Review
Nothing goes live off-brand.
Automated review of live and drafted copy against your brand rules, claims and tone, with comments and an approval trail.
Already a customer? Open Copy & Brand Review in your workspace
- 6
- Checks running inside Copy & Brand Review
- Per asset
- Scoring applied to every creative in your library
- 3
- Named outcomes this feature is measured against
- Catch off-brand ad copy before wasting campaign spend.
- Shorten the creative approval loop with automated sign-offs.
- Keep a clear compliance audit trail without extra admin.
Checked against your rules
Copy is scored against your tone of voice, banned claims, mandatory disclaimers and offer accuracy before it reaches a customer.
- Brand tone and claim checks on every asset
- Expired offers and stale pricing flagged
- Issues explained in plain English with a suggested fix
Review without the email chain
Reviewers comment in place, approve or reject, and the decision is stored with the asset so compliance questions have an answer later.
- Threaded comments per asset
- Approval state visible on the creative record
- Full history retained for audit
The shift
What changes once Copy & Brand Review is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- Creative decisions rely on subjective reviews and incomplete performance data.
- The team has to assemble the context behind copy & brand review by hand.
- Important changes are found late, after time or budget has already been lost.
With Hookology
- Every recommendation is tied to patterns found across your own creative history.
- Catch off-brand ad copy before wasting campaign spend.
- Shorten the creative approval loop with automated sign-offs.
- Keep a clear compliance audit trail without extra admin.
Brand safety is not a vibe check the night before launch.
Inside the product
What Copy & Brand Review looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On your workspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- Catch off-brand ad copy before wasting campaign spend.
- Shorten the creative approval loop with automated sign-offs.
- Keep a clear compliance audit trail without extra admin.
Governance / Copy & Brand Review
Copy & Brand Review
Northwind Apparel
Copy & Brand Review
Northwind Apparel - last 28 days
Revenue (28d)
£184,500
+10.3% vs prior
Blended ROAS
3.05x
Profit adjusted
Tracked items
212
Reviewed this week
Open actions
38
Owned by the team
Recent activity
Auto loggedGoogle Ads
Meta
TikTok
How confidence works
Three evidence tiers, so nothing is stuck in 'needs data'
Every Copy & Brand Review finding is labelled with how much evidence sits behind it. As data accumulates it moves up a tier and the recommendation tightens, so thin signals are never presented with the same weight as proven ones.
Tier 1 - Confirmed
Enough of your own history behind the finding
Read straight from your creative libraries, ad platforms and performance history, with enough volume behind it that Copy & Brand Review states the position rather than hedging it.
Tier 2 - Emerging
Live signal, volume still building
The movement is real but young, so it is surfaced as directional and flagged for a second look before budget or roadmap time is committed to it.
Tier 3 - Modelled
Too little data to measure directly
Estimated from the patterns your own account has already proven, and always labelled as modelled so it is never mistaken for a measured result.
Every finding ends on one of four verdicts
When
Confirmed evidence and material money attached
What happens
It moves to the top of the queue with an owner and the expected impact stated.
When
Worth doing, but needs a slot rather than a scramble
What happens
It is sized and scheduled into the next cycle instead of jumping the queue.
When
Signal forming, evidence still thin
What happens
Tracked daily and escalated automatically the moment it firms up.
When
Noise, or impact too small to be worth an hour
What happens
Closed out with the reason recorded, so it does not resurface every week.
In practice
How Copy & Brand Review works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your creative libraries, ad platforms and performance data are wired up during onboarding, so Copy & Brand Review works from your own numbers on day one rather than a sample workspace.
Step 2
Checked against your rules
Copy is scored against your tone of voice, banned claims, mandatory disclaimers and offer accuracy before it reaches a customer.
Step 3
Review without the email chain
Reviewers comment in place, approve or reject, and the decision is stored with the asset so compliance questions have an answer later.
Step 4
We review it with you
We load your brand rules and keep them current as positioning changes. Nothing sits in a dashboard waiting to be discovered.
Common questions
Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.
Copy & Brand Review reads your creative libraries, ad platforms and performance data directly. Nothing is estimated from benchmarks, and every figure can be traced back to the platform it came from.
Brand tone and claim checks on every asset, Expired offers and stale pricing flagged, Issues explained in plain English with a suggested fix, Threaded comments per asset, and more.
We load your brand rules and keep them current as positioning changes.
Why teams use it
- Catch off-brand ad copy before wasting campaign spend.
- Shorten the creative approval loop with automated sign-offs.
- Keep a clear compliance audit trail without extra admin.
How we set this up with you
We load your brand rules and keep them current as positioning changes.
Our onboarding processWorks alongside
See Copy & Brand Review running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call