All features

Governance

Creative

Copy & Brand Review

Nothing goes live off-brand.

Automated review of live and drafted copy against your brand rules, claims and tone, with comments and an approval trail.

Already a customer? Open Copy & Brand Review in your workspace

6
Checks running inside Copy & Brand Review
Per asset
Scoring applied to every creative in your library
3
Named outcomes this feature is measured against
hookology.ai / copy-review
  • Catch off-brand copy before spend
  • Shorten the approval loop
  • Keep an audit trail without extra admin

Checked against your rules

Copy is scored against your tone of voice, banned claims, mandatory disclaimers and offer accuracy before it reaches a customer.

  • Brand tone and claim checks on every asset
  • Expired offers and stale pricing flagged
  • Issues explained in plain English with a suggested fix

Review without the email chain

Reviewers comment in place, approve or reject, and the decision is stored with the asset so compliance questions have an answer later.

  • Threaded comments per asset
  • Approval state visible on the creative record
  • Full history retained for audit

The shift

What changes once Copy & Brand Review is running

Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.

Before

  • Creative decisions rely on subjective reviews and incomplete performance data.
  • The team has to assemble the context behind copy & brand review by hand.
  • Important changes are found late, after time or budget has already been lost.

With Hookology

  • Every recommendation is tied to patterns found across your own creative history.
  • Catch off-brand copy before spend
  • Shorten the approval loop
  • Keep an audit trail without extra admin
Nothing goes live off-brand. The evidence stays visible, the priority stays clear, and your team knows what to do next.
The Hookology approach

Inside the product

What Copy & Brand Review looks like on live accounts

Real numbers, real verdicts. Every screen is built from your connected platforms, not sample data, so the first session already reflects your account.

  • Catch off-brand copy before spend
  • Shorten the approval loop
  • Keep an audit trail without extra admin
hookology.ai / copy-review
Tap to enlarge and read the detail

In practice

How Copy & Brand Review works week to week

From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.

  1. Step 1

    We connect your accounts

    Your creative libraries, ad platforms and performance data are wired up during onboarding, so Copy & Brand Review works from your own numbers on day one rather than a sample workspace.

  2. Step 2

    Checked against your rules

    Copy is scored against your tone of voice, banned claims, mandatory disclaimers and offer accuracy before it reaches a customer.

  3. Step 3

    Review without the email chain

    Reviewers comment in place, approve or reject, and the decision is stored with the asset so compliance questions have an answer later.

  4. Step 4

    We review it with you

    We load your brand rules and keep them current as positioning changes. Nothing sits in a dashboard waiting to be discovered.

Common questions

Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.

Copy & Brand Review reads your creative libraries, ad platforms and performance data directly. Nothing is estimated from benchmarks, and every figure can be traced back to the platform it came from.

Brand tone and claim checks on every asset, Expired offers and stale pricing flagged, Issues explained in plain English with a suggested fix, Threaded comments per asset, and more.

We load your brand rules and keep them current as positioning changes.

Why teams use it

  • Catch off-brand copy before spend
  • Shorten the approval loop
  • Keep an audit trail without extra admin

How we set this up with you

We load your brand rules and keep them current as positioning changes.

Our onboarding process

Works alongside

See Copy & Brand Review running on your own data

We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.

Book a discovery call