Organic coverage
Search & Site
Indexation Health
The pages Google is actually keeping.
Scoring for how much of your site is indexed, what has dropped out, and which templates are quietly losing eligibility.
Already a customer? Open Indexation Health in your workspace
- 6
- Checks running inside Indexation Health
- Weekly
- Crawl, ranking and demand data refreshed and re-ranked
- 3
- Named outcomes this feature is measured against
- Catch site de-indexation issues before your search rankings move.
- Prioritise technical fixes by direct commercial impact on conversion.
- Prove the direct effect of a technical release on conversion rates.
Coverage scored, not just listed
Indexation is scored by template and section, so you can see whether a drop is one page or a structural problem across a whole product type.
- Index coverage scored by template and section
- Newly dropped and newly discovered pages
- Trend so you can tie changes to releases
Straight into a fix
Every issue links to the affected URLs with the likely cause, ordered by the traffic and revenue at stake.
- Issues ranked by revenue exposure
- Cause attached, not just a status code
- Feeds the content lifecycle and technical health work
The shift
What changes once Indexation Health is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- Search and site priorities compete in spreadsheets without a common measure of value.
- The team has to assemble the context behind indexation health by hand.
- Important changes are found late, after time or budget has already been lost.
With Hookology
- Work is ranked by demand, risk and the commercial return available to capture.
- Catch site de-indexation issues before your search rankings move.
- Prioritise technical fixes by direct commercial impact on conversion.
- Prove the direct effect of a technical release on conversion rates.
Google keeping your page is not the same as Google finding it.
Inside the product
What Indexation Health looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On your workspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- Catch site de-indexation issues before your search rankings move.
- Prioritise technical fixes by direct commercial impact on conversion.
- Prove the direct effect of a technical release on conversion rates.
Workspace / Indexation Health
Indexation Health
Northwind Apparel
Indexation Health
1,842 pages checked, updated today
Index coverage
94%
1,731 of 1,842 pages indexed
Revenue pages
100%
All 486 product pages indexed
Canonical conflicts
2
Down from 34 last month
Health score
88
+11 since the last crawl
Pages are weighted by the revenue they earn, so a de-indexed best seller outranks a hundred tag pages in the priority queue.
How confidence works
Three evidence tiers, so nothing is stuck in 'needs data'
Every Indexation Health finding is labelled with how much evidence sits behind it. As data accumulates it moves up a tier and the recommendation tightens, so thin signals are never presented with the same weight as proven ones.
Tier 1 - Confirmed
Enough of your own history behind the finding
Read straight from your Search Console, analytics and crawl data, with enough volume behind it that Indexation Health states the position rather than hedging it.
Tier 2 - Emerging
Live signal, volume still building
The movement is real but young, so it is surfaced as directional and flagged for a second look before budget or roadmap time is committed to it.
Tier 3 - Modelled
Too little data to measure directly
Estimated from the patterns your own account has already proven, and always labelled as modelled so it is never mistaken for a measured result.
Every finding ends on one of four verdicts
When
Confirmed evidence and material money attached
What happens
It moves to the top of the queue with an owner and the expected impact stated.
When
Worth doing, but needs a slot rather than a scramble
What happens
It is sized and scheduled into the next cycle instead of jumping the queue.
When
Signal forming, evidence still thin
What happens
Tracked daily and escalated automatically the moment it firms up.
When
Noise, or impact too small to be worth an hour
What happens
Closed out with the reason recorded, so it does not resurface every week.
In practice
How Indexation Health works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your Search Console, analytics and crawl data are wired up during onboarding, so Indexation Health works from your own numbers on day one rather than a sample workspace.
Step 2
Coverage scored, not just listed
Indexation is scored by template and section, so you can see whether a drop is one page or a structural problem across a whole product type.
Step 3
Straight into a fix
Every issue links to the affected URLs with the likely cause, ordered by the traffic and revenue at stake.
Step 4
We review it with you
We review coverage scoring with you and fold the fixes into your delivery plan. Nothing sits in a dashboard waiting to be discovered.
Common questions
Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.
Indexation Health reads your Search Console, analytics and crawl data directly. Nothing is estimated from benchmarks, and every figure can be traced back to the platform it came from.
Index coverage scored by template and section, Newly dropped and newly discovered pages, Trend so you can tie changes to releases, Issues ranked by revenue exposure, and more.
We review coverage scoring with you and fold the fixes into your delivery plan.
Why teams use it
- Catch site de-indexation issues before your search rankings move.
- Prioritise technical fixes by direct commercial impact on conversion.
- Prove the direct effect of a technical release on conversion rates.
How we set this up with you
We review coverage scoring with you and fold the fixes into your delivery plan.
Our onboarding processWorks alongside
See Indexation Health running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call