Agency tools
Growth & Market
Lead Radar
New business signals for agency teams.
For teams running accounts on behalf of others: prospect signals, pitch-ready diagnostics and portfolio health in one place.
Already a customer? Open Lead Radar in your workspace
- 6
- Checks running inside Lead Radar
- Continuous
- Market and demand movement watched between reviews
- 3
- Named outcomes this feature is measured against
- Give your new business team a data-led starting point for pitches.
- Spot at-risk client accounts before they churn using early warnings.
- Prioritise team time across the portfolio based on account value.
Signals worth a conversation
Radar surfaces prospects showing the kind of movement that makes a pitch land, with the evidence to open the conversation.
- Prospect signals with supporting data
- Pitch-ready diagnostics generated from public signals
- Track outreach against the account it relates to
Your book, scored
Portfolio health scoring shows which clients are at risk, which have headroom and where your team's time is going.
- Client health score with the reasons behind it
- Cross-client benchmarking across the book
- Risk flags before a renewal conversation
The shift
What changes once Lead Radar is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- Growth decisions are made channel by channel, after the opportunity has moved.
- The team has to assemble the context behind lead radar by hand.
- Important changes are found late, after time or budget has already been lost.
With Hookology
- Market movement, forecast impact and budget choices are evaluated together.
- Give your new business team a data-led starting point for pitches.
- Spot at-risk client accounts before they churn using early warnings.
- Prioritise team time across the portfolio based on account value.
The best time to hear a client is in trouble is before the pitch, not after.
Inside the product
What Lead Radar looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On your workspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- Give your new business team a data-led starting point for pitches.
- Spot at-risk client accounts before they churn using early warnings.
- Prioritise team time across the portfolio based on account value.
Agency tools / Lead Radar
Lead Radar
Northwind Apparel
Lead Radar
Northwind Apparel - last 28 days
Revenue (28d)
£38,720
+4.1% vs prior
Blended ROAS
2.81x
Profit adjusted
Tracked items
412
Reviewed this week
Signals worth a conversation
Your book, scored
Portfolio health scoring shows which clients are at risk, which have headroom and where your team's time is going.
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How confidence works
Three evidence tiers, so nothing is stuck in 'needs data'
Every Lead Radar finding is labelled with how much evidence sits behind it. As data accumulates it moves up a tier and the recommendation tightens, so thin signals are never presented with the same weight as proven ones.
Tier 1 - Confirmed
Enough of your own history behind the finding
Read straight from your spend, market and demand data, with enough volume behind it that Lead Radar states the position rather than hedging it.
Tier 2 - Emerging
Live signal, volume still building
The movement is real but young, so it is surfaced as directional and flagged for a second look before budget or roadmap time is committed to it.
Tier 3 - Modelled
Too little data to measure directly
Estimated from the patterns your own account has already proven, and always labelled as modelled so it is never mistaken for a measured result.
Every finding ends on one of four verdicts
When
Confirmed evidence and material money attached
What happens
It moves to the top of the queue with an owner and the expected impact stated.
When
Worth doing, but needs a slot rather than a scramble
What happens
It is sized and scheduled into the next cycle instead of jumping the queue.
When
Signal forming, evidence still thin
What happens
Tracked daily and escalated automatically the moment it firms up.
When
Noise, or impact too small to be worth an hour
What happens
Closed out with the reason recorded, so it does not resurface every week.
In practice
How Lead Radar works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your spend, market and demand data are wired up during onboarding, so Lead Radar works from your own numbers on day one rather than a sample workspace.
Step 2
Signals worth a conversation
Radar surfaces prospects showing the kind of movement that makes a pitch land, with the evidence to open the conversation.
Step 3
Your book, scored
Portfolio health scoring shows which clients are at risk, which have headroom and where your team's time is going.
Step 4
We review it with you
Available on agency plans and configured around the sectors you sell into. Nothing sits in a dashboard waiting to be discovered.
Common questions
Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.
Lead Radar reads your spend, market and demand data directly. Nothing is estimated from benchmarks, and every figure can be traced back to the platform it came from.
Prospect signals with supporting data, Pitch-ready diagnostics generated from public signals, Track outreach against the account it relates to, Client health score with the reasons behind it, and more.
Available on agency plans and configured around the sectors you sell into.
Why teams use it
- Give your new business team a data-led starting point for pitches.
- Spot at-risk client accounts before they churn using early warnings.
- Prioritise team time across the portfolio based on account value.
How we set this up with you
Available on agency plans and configured around the sectors you sell into.
Our onboarding processWorks alongside
See Lead Radar running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call