Merchant Centre Guard

Feed problems found before sales drop.

Continuous monitoring of your product feed and Merchant Centre account, with disapprovals, stock issues and policy warnings ranked by the revenue they put at risk.

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Already a customer? Open Merchant Centre Guard in your workspace

6: Checks running inside Merchant Centre Guard
Always on: Guardrails checked against spend and platform health
3: Named outcomes this feature is measured against

hookology.ai / merchant-centre

Stop losing Shopping revenue to silent disapprovals
Fix the products that actually matter first
Explain Shopping drops in minutes

Every issue, priced

Disapproved products, missing attributes and stock mismatches are pulled in continuously and ranked by the spend and revenue behind the affected SKUs.

Disapprovals and policy warnings by product
Missing or weak attributes surfaced with the fix
Ranked on revenue at risk, not alphabetically

Connected to what you sell

Feed health is tied back to Shopping and PMax performance, so a sudden drop can be traced to a feed change rather than guessed at.

Feed change history alongside performance
Top sellers flagged the moment they go out of feed
Alerts routed through Watchtower and notifications

The shift

What changes once Merchant Centre Guard is running

Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.

Before

Targets, delivery and platform health are checked manually across separate tools.
The team has to assemble the context behind merchant centre guard by hand.
Important changes are found late, after time or budget has already been lost.

With Hookology

Owners see the same live priorities, guardrails and evidence in one operating rhythm.
Stop losing Shopping revenue to silent disapprovals
Fix the products that actually matter first
Explain Shopping drops in minutes

Feed problems found before sales drop. The evidence stays visible, the priority stays clear, and your team knows what to do next.

The Hookology approach

Inside the product

What Merchant Centre Guard looks like on live accounts

Real numbers, real verdicts. Every screen is built from your connected platforms, not sample data, so the first session already reflects your account.

Stop losing Shopping revenue to silent disapprovals
Fix the products that actually matter first
Explain Shopping drops in minutes

Merchant Centre Guard detail view — Tap to enlarge and read the detail

In practice

How Merchant Centre Guard works week to week

From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.

Step 1
We connect your accounts
Your spend, targets and platform health data are wired up during onboarding, so Merchant Centre Guard works from your own numbers on day one rather than a sample workspace.
Step 2
Every issue, priced
Disapproved products, missing attributes and stock mismatches are pulled in continuously and ranked by the spend and revenue behind the affected SKUs.
Step 3
Connected to what you sell
Feed health is tied back to Shopping and PMax performance, so a sudden drop can be traced to a feed change rather than guessed at.
Step 4
We review it with you
We watch the account with you and raise feed fixes with your developers or platform team. Nothing sits in a dashboard waiting to be discovered.

Common questions

Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.

Merchant Centre Guard reads your spend, targets and platform health data directly. Nothing is estimated from benchmarks, and every figure can be traced back to the platform it came from.

Disapprovals and policy warnings by product, Missing or weak attributes surfaced with the fix, Ranked on revenue at risk, not alphabetically, Feed change history alongside performance, and more.

We watch the account with you and raise feed fixes with your developers or platform team.

Why teams use it