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Operations & Governance
Notifications
Told once, at the right moment.
A single notification layer across the platform: what changed, what needs approval and what broke, delivered in-app and by email without repeating itself.
Already a customer? Open Notifications in your workspace
- 6
- Signals Notifications reads on your account
- Always on
- Guardrails checked against spend and platform health
- Traceable
- Every notifications figure links back to its source
- Cut workflow noise without missing the critical system alerts.
- Get campaign approvals moving faster through automated sign-off steps.
- Keep the whole account team aligned on the same live information.
One stream, deduplicated
Guard alerts, approvals, sync failures and briefing updates land in one place, grouped so a recurring issue does not turn into forty separate messages.
- In-app and email delivery
- Grouping so repeat issues stay as one thread
- Per-user preferences by category
Everything links to the work
Each notification opens the exact screen, campaign or approval it relates to, so nothing needs to be hunted down.
- Deep links into the relevant screen
- Read state shared across devices
- Product update announcements in the same place
The shift
What changes once Notifications is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- Targets, delivery and platform health are checked manually across separate tools.
- The team has to assemble the context behind notifications by hand.
- Important changes are found late, after time or budget has already been lost.
With Hookology
- Owners see the same live priorities, guardrails and evidence in one operating rhythm.
- Cut workflow noise without missing the critical system alerts.
- Get campaign approvals moving faster through automated sign-off steps.
- Keep the whole account team aligned on the same live information.
An alert nobody reads twice is not an alert, it is noise with a badge.
Inside the product
What Notifications looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On your workspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- Cut workflow noise without missing the critical system alerts.
- Get campaign approvals moving faster through automated sign-off steps.
- Keep the whole account team aligned on the same live information.
Workspace / Notification System
Notification System
Northwind Apparel
Notification System
Last 24 hours
Events raised
34
Across 11 active rules
Emails sent
12
All delivered
Actioned
9
Within the working day
Muted as noise
2
Rules tuned automatically
Digests are sent in your working timezone, on 15 minute intervals of your choosing, and every alert carries the evidence and the recommended fix rather than a bare number.
How confidence works
Three evidence tiers, so nothing is stuck in 'needs data'
Every Notifications finding is labelled with how much evidence sits behind it. As data accumulates it moves up a tier and the recommendation tightens, so thin signals are never presented with the same weight as proven ones.
Tier 1 - Confirmed
Enough of your own history behind the finding
Read straight from your spend, targets and platform health data, with enough volume behind it that Notifications states the position rather than hedging it.
Tier 2 - Emerging
Live signal, volume still building
The movement is real but young, so it is surfaced as directional and flagged for a second look before budget or roadmap time is committed to it.
Tier 3 - Modelled
Too little data to measure directly
Estimated from the patterns your own account has already proven, and always labelled as modelled so it is never mistaken for a measured result.
Every finding ends on one of four verdicts
When
Confirmed evidence and material money attached
What happens
It moves to the top of the queue with an owner and the expected impact stated.
When
Worth doing, but needs a slot rather than a scramble
What happens
It is sized and scheduled into the next cycle instead of jumping the queue.
When
Signal forming, evidence still thin
What happens
Tracked daily and escalated automatically the moment it firms up.
When
Noise, or impact too small to be worth an hour
What happens
Closed out with the reason recorded, so it does not resurface every week.
In practice
How Notifications works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your spend, targets and platform health data are wired up during onboarding, so Notifications works from your own numbers on day one rather than a sample workspace.
Step 2
One stream, deduplicated
Guard alerts, approvals, sync failures and briefing updates land in one place, grouped so a recurring issue does not turn into forty separate messages.
Step 3
Everything links to the work
Each notification opens the exact screen, campaign or approval it relates to, so nothing needs to be hunted down.
Step 4
We review it with you
We set sensible defaults per role, then tune them once your team has used them for a cycle. Nothing sits in a dashboard waiting to be discovered.
Common questions
Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.
Notifications reads your spend, targets and platform health data directly. Nothing is estimated from benchmarks, and every figure can be traced back to the platform it came from.
In-app and email delivery, Grouping so repeat issues stay as one thread, Per-user preferences by category, Deep links into the relevant screen, and more.
We set sensible defaults per role, then tune them once your team has used them for a cycle.
Why teams use it
- Cut workflow noise without missing the critical system alerts.
- Get campaign approvals moving faster through automated sign-off steps.
- Keep the whole account team aligned on the same live information.
How we set this up with you
We set sensible defaults per role, then tune them once your team has used them for a cycle.
Our onboarding processWorks alongside
See Notifications running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call