Growth & Market
Growth & Market
Offer Intelligence
Every promotion tracked, dated and tied to campaigns.
A live view of the offers running on your site and your competitors', checked daily, packed into a readable timeline and linked to the campaigns that carry them.
Already a customer? Open Offer Intelligence in your workspace
- 2
- Working areas covered by Offer Intelligence
- Continuous
- Market and demand movement watched between reviews
- 1-to-1
- Your account manager reviews offer intelligence with you
- Never analyse a traffic spike without the full offer context.
- See competitor price discounting as soon as it starts.
- Plan your team's promotional calendar in one central view.
Found, then confirmed
A nightly scan reads your site and competitor pages for promotions, suggests the ones it finds, and moves them into the timeline once you confirm.
- Daily automatic detection of new offers
- Suggestions you approve rather than blind writes
- Confirmed offers roll into upcoming automatically
Offers connected to spend
Link an offer to the campaigns promoting it and performance reads in the context of the discount that was live at the time.
- Offers attached to campaigns from the calendar
- Lane-packed timeline that stays readable
- Promotion windows visible in performance analysis
The shift
What changes once Offer Intelligence is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- Growth decisions are made channel by channel, after the opportunity has moved.
- The team has to assemble the context behind offer intelligence by hand.
- Important changes are found late, after time or budget has already been lost.
With Hookology
- Market movement, forecast impact and budget choices are evaluated together.
- Never analyse a traffic spike without the full offer context.
- See competitor price discounting as soon as it starts.
- Plan your team's promotional calendar in one central view.
Half the performance story is which promo was live that week.
Inside the product
What Offer Intelligence looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On your workspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- Never analyse a traffic spike without the full offer context.
- See competitor price discounting as soon as it starts.
- Plan your team's promotional calendar in one central view.
Growth & Market / Offer Intelligence
Offer Intelligence
Northwind Apparel
Offer Intelligence
Northwind Apparel - last 28 days
Found, then confirmed
£94,310
Drivers this period
Blended ROAS
3.32x
Profit adjusted
Tracked items
1,284
Reviewed this week
Recent activity
Auto loggedGoogle Ads
Meta
TikTok
How confidence works
Three evidence tiers, so nothing is stuck in 'needs data'
Every Offer Intelligence finding is labelled with how much evidence sits behind it. As data accumulates it moves up a tier and the recommendation tightens, so thin signals are never presented with the same weight as proven ones.
Tier 1 - Confirmed
Enough of your own history behind the finding
Read straight from your spend, market and demand data, with enough volume behind it that Offer Intelligence states the position rather than hedging it.
Tier 2 - Emerging
Live signal, volume still building
The movement is real but young, so it is surfaced as directional and flagged for a second look before budget or roadmap time is committed to it.
Tier 3 - Modelled
Too little data to measure directly
Estimated from the patterns your own account has already proven, and always labelled as modelled so it is never mistaken for a measured result.
Every finding ends on one of four verdicts
When
Confirmed evidence and material money attached
What happens
It moves to the top of the queue with an owner and the expected impact stated.
When
Worth doing, but needs a slot rather than a scramble
What happens
It is sized and scheduled into the next cycle instead of jumping the queue.
When
Signal forming, evidence still thin
What happens
Tracked daily and escalated automatically the moment it firms up.
When
Noise, or impact too small to be worth an hour
What happens
Closed out with the reason recorded, so it does not resurface every week.
In practice
How Offer Intelligence works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your spend, market and demand data are wired up during onboarding, so Offer Intelligence works from your own numbers on day one rather than a sample workspace.
Step 2
Found, then confirmed
A nightly scan reads your site and competitor pages for promotions, suggests the ones it finds, and moves them into the timeline once you confirm.
Step 3
Offers connected to spend
Link an offer to the campaigns promoting it and performance reads in the context of the discount that was live at the time.
Step 4
We review it with you
We tune the detection for your site structure and review the first weeks of suggestions with you. Nothing sits in a dashboard waiting to be discovered.
Common questions
Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.
Offer Intelligence reads your spend, market and demand data directly. Nothing is estimated from benchmarks, and every figure can be traced back to the platform it came from.
Daily automatic detection of new offers, Suggestions you approve rather than blind writes, Confirmed offers roll into upcoming automatically, Offers attached to campaigns from the calendar, and more.
We tune the detection for your site structure and review the first weeks of suggestions with you.
Why teams use it
- Never analyse a traffic spike without the full offer context.
- See competitor price discounting as soon as it starts.
- Plan your team's promotional calendar in one central view.
How we set this up with you
We tune the detection for your site structure and review the first weeks of suggestions with you.
Our onboarding processWorks alongside
See Offer Intelligence running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call