Predicted ROAS

Where the month lands, not where it is.

A forward projection of return, revenue and spend by platform, built from pacing, seasonality and your live delivery, so you can correct mid-month instead of explaining afterwards.

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Already a customer? Open Predicted ROAS in your workspace

6: Checks running inside Predicted ROAS
Continuous: Market and demand movement watched between reviews
3: Named outcomes this feature is measured against

hookology.ai / predicted-roas

Correct the month while you can still change it
Set realistic expectations with leadership early
Link daily delivery to the monthly number

Projection you can act on

Rather than a single number, the projection breaks down by platform and campaign group, with the confidence attached and the assumptions visible.

Projected revenue, spend and return to month end
Per-platform breakdown behind the headline
Confidence band so you know how firm the call is

Tied to your targets

The projection is measured against the goals you set, so a shortfall becomes an action rather than a footnote.

Pacing against goal, not against last month
Shortfall converted into required daily performance
Feeds the daily brief and command centre

The shift

What changes once Predicted ROAS is running

Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.

Before

Growth decisions are made channel by channel, after the opportunity has moved.
The team has to assemble the context behind predicted roas by hand.
Important changes are found late, after time or budget has already been lost.

With Hookology

Market movement, forecast impact and budget choices are evaluated together.
Correct the month while you can still change it
Set realistic expectations with leadership early
Link daily delivery to the monthly number

Where the month lands, not where it is. The evidence stays visible, the priority stays clear, and your team knows what to do next.

The Hookology approach

Inside the product

What Predicted ROAS looks like on live accounts

Real numbers, real verdicts. Every screen is built from your connected platforms, not sample data, so the first session already reflects your account.

Correct the month while you can still change it
Set realistic expectations with leadership early
Link daily delivery to the monthly number

Predicted ROAS detail view — Tap to enlarge and read the detail

In practice

How Predicted ROAS works week to week

From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.

Step 1
We connect your accounts
Your spend, market and demand data are wired up during onboarding, so Predicted ROAS works from your own numbers on day one rather than a sample workspace.
Step 2
Projection you can act on
Rather than a single number, the projection breaks down by platform and campaign group, with the confidence attached and the assumptions visible.
Step 3
Tied to your targets
The projection is measured against the goals you set, so a shortfall becomes an action rather than a footnote.
Step 4
We review it with you
We calibrate the model against your history and your seasonality before it goes live. Nothing sits in a dashboard waiting to be discovered.

Common questions

Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.

Predicted ROAS reads your spend, market and demand data directly. Nothing is estimated from benchmarks, and every figure can be traced back to the platform it came from.

Projected revenue, spend and return to month end, Per-platform breakdown behind the headline, Confidence band so you know how firm the call is, Pacing against goal, not against last month, and more.

We calibrate the model against your history and your seasonality before it goes live.

Why teams use it