Forward view
Growth & Market
Predicted ROAS
Where the month lands, not where it is.
A forward projection of return, revenue and spend by platform, built from pacing, seasonality and your live delivery, so you can correct mid-month instead of explaining afterwards.
Already a customer? Open Predicted ROAS in your workspace
- 6
- Checks running inside Predicted ROAS
- Continuous
- Market and demand movement watched between reviews
- 3
- Named outcomes this feature is measured against
- Correct current-month performance while you can still change the outcome.
- Set realistic performance expectations with leadership early on.
- Link daily task delivery directly to your monthly revenue target.
Projection you can act on
Rather than a single number, the projection breaks down by platform and campaign group, with the confidence attached and the assumptions visible.
- Projected revenue, spend and return to month end
- Per-platform breakdown behind the headline
- Confidence band so you know how firm the call is
Tied to your targets
The projection is measured against the goals you set, so a shortfall becomes an action rather than a footnote.
- Pacing against goal, not against last month
- Shortfall converted into required daily performance
- Feeds the daily brief and command centre
The shift
What changes once Predicted ROAS is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- Growth decisions are made channel by channel, after the opportunity has moved.
- The team has to assemble the context behind predicted roas by hand.
- Important changes are found late, after time or budget has already been lost.
With Hookology
- Market movement, forecast impact and budget choices are evaluated together.
- Correct current-month performance while you can still change the outcome.
- Set realistic performance expectations with leadership early on.
- Link daily task delivery directly to your monthly revenue target.
Month-to-date tells you where you are. The useful question is where you land.
Inside the product
What Predicted ROAS looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On your workspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- Correct current-month performance while you can still change the outcome.
- Set realistic performance expectations with leadership early on.
- Link daily task delivery directly to your monthly revenue target.
Workspace / Creative Predictor
Creative Predictor
Northwind Apparel
Creative Predictor
Scored before launch, 214 historical ads
Model accuracy
82%
On the last 60 graded ads
ROAS error
0.31x
Mean absolute error
CTR error
0.18%
Mean absolute error
Wasted spend avoided
£7,410
Ads held back this quarter
Recommendation: launch the UGC cut at £180 a day, hold the discount banner. Predictions are reconciled against actuals every week, so the model keeps learning your account.
How confidence works
Three evidence tiers, so nothing is stuck in 'needs data'
Every Predicted ROAS finding is labelled with how much evidence sits behind it. As data accumulates it moves up a tier and the recommendation tightens, so thin signals are never presented with the same weight as proven ones.
Tier 1 - Confirmed
Enough of your own history behind the finding
Read straight from your spend, market and demand data, with enough volume behind it that Predicted ROAS states the position rather than hedging it.
Tier 2 - Emerging
Live signal, volume still building
The movement is real but young, so it is surfaced as directional and flagged for a second look before budget or roadmap time is committed to it.
Tier 3 - Modelled
Too little data to measure directly
Estimated from the patterns your own account has already proven, and always labelled as modelled so it is never mistaken for a measured result.
Every finding ends on one of four verdicts
When
Confirmed evidence and material money attached
What happens
It moves to the top of the queue with an owner and the expected impact stated.
When
Worth doing, but needs a slot rather than a scramble
What happens
It is sized and scheduled into the next cycle instead of jumping the queue.
When
Signal forming, evidence still thin
What happens
Tracked daily and escalated automatically the moment it firms up.
When
Noise, or impact too small to be worth an hour
What happens
Closed out with the reason recorded, so it does not resurface every week.
In practice
How Predicted ROAS works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your spend, market and demand data are wired up during onboarding, so Predicted ROAS works from your own numbers on day one rather than a sample workspace.
Step 2
Projection you can act on
Rather than a single number, the projection breaks down by platform and campaign group, with the confidence attached and the assumptions visible.
Step 3
Tied to your targets
The projection is measured against the goals you set, so a shortfall becomes an action rather than a footnote.
Step 4
We review it with you
We calibrate the model against your history and your seasonality before it goes live. Nothing sits in a dashboard waiting to be discovered.
Common questions
Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.
Predicted ROAS reads your spend, market and demand data directly. Nothing is estimated from benchmarks, and every figure can be traced back to the platform it came from.
Projected revenue, spend and return to month end, Per-platform breakdown behind the headline, Confidence band so you know how firm the call is, Pacing against goal, not against last month, and more.
We calibrate the model against your history and your seasonality before it goes live.
Why teams use it
- Correct current-month performance while you can still change the outcome.
- Set realistic performance expectations with leadership early on.
- Link daily task delivery directly to your monthly revenue target.
How we set this up with you
We calibrate the model against your history and your seasonality before it goes live.
Our onboarding processWorks alongside
See Predicted ROAS running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call