Commercial control
Operations & Governance
Profit Intelligence
Margin, not just performance.
Commercial rollups that apply your real gross margin and delivery costs to every channel, campaign and client, then flag where margin is quietly breaking.
Already a customer? Open Profit Intelligence in your workspace
- 2
- Working areas covered by Profit Intelligence
- Always on
- Guardrails checked against spend and platform health
- 1-to-1
- Your account manager reviews profit intelligence with you
- Know which marketing activity is actually profitable at channel level.
- Catch project margin erosion in-month before billing closes.
- Defend budget decisions with clear commercial evidence in board meetings.
The commercial ledger
Revenue, spend, contribution and margin are rolled up on one ledger, so the conversation moves off ROAS and onto profit per pound deployed.
- Your own cost of goods and delivery costs applied
- Contribution by channel, campaign and product set
- Trend against the prior period and your target
Margin breach detection
The engine watches for accounts and campaigns drifting below the margin floor you set and raises them before they show up in a month-end review.
- Configurable margin floors per client or channel
- Breach alerts with the cause attached
- Usage economics for teams running many accounts
The shift
What changes once Profit Intelligence is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- Targets, delivery and platform health are checked manually across separate tools.
- The team has to assemble the context behind profit intelligence by hand.
- Important changes are found late, after time or budget has already been lost.
With Hookology
- Owners see the same live priorities, guardrails and evidence in one operating rhythm.
- Know which marketing activity is actually profitable at channel level.
- Catch project margin erosion in-month before billing closes.
- Defend budget decisions with clear commercial evidence in board meetings.
A 4x ROAS on a thin margin is a very confident way to lose money.
Inside the product
What Profit Intelligence looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On your workspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- Know which marketing activity is actually profitable at channel level.
- Catch project margin erosion in-month before billing closes.
- Defend budget decisions with clear commercial evidence in board meetings.
Commercial control / Profit Intelligence
Profit Intelligence
Northwind Apparel
Profit Intelligence
Northwind Apparel - last 28 days
Revenue (28d)
£61,240
+4.1% vs prior
Blended ROAS
2.81x
Profit adjusted
Tracked items
96
Reviewed this week
Open actions
412
Owned by the team
Recent activity
Auto loggedGoogle Ads
Meta
TikTok
How confidence works
Three evidence tiers, so nothing is stuck in 'needs data'
Every Profit Intelligence finding is labelled with how much evidence sits behind it. As data accumulates it moves up a tier and the recommendation tightens, so thin signals are never presented with the same weight as proven ones.
Tier 1 - Confirmed
Enough of your own history behind the finding
Read straight from your spend, targets and platform health data, with enough volume behind it that Profit Intelligence states the position rather than hedging it.
Tier 2 - Emerging
Live signal, volume still building
The movement is real but young, so it is surfaced as directional and flagged for a second look before budget or roadmap time is committed to it.
Tier 3 - Modelled
Too little data to measure directly
Estimated from the patterns your own account has already proven, and always labelled as modelled so it is never mistaken for a measured result.
Every finding ends on one of four verdicts
When
Confirmed evidence and material money attached
What happens
It moves to the top of the queue with an owner and the expected impact stated.
When
Worth doing, but needs a slot rather than a scramble
What happens
It is sized and scheduled into the next cycle instead of jumping the queue.
When
Signal forming, evidence still thin
What happens
Tracked daily and escalated automatically the moment it firms up.
When
Noise, or impact too small to be worth an hour
What happens
Closed out with the reason recorded, so it does not resurface every week.
In practice
How Profit Intelligence works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your spend, targets and platform health data are wired up during onboarding, so Profit Intelligence works from your own numbers on day one rather than a sample workspace.
Step 2
The commercial ledger
Revenue, spend, contribution and margin are rolled up on one ledger, so the conversation moves off ROAS and onto profit per pound deployed.
Step 3
Margin breach detection
The engine watches for accounts and campaigns drifting below the margin floor you set and raises them before they show up in a month-end review.
Step 4
We review it with you
Your account manager loads your cost model and agrees the margin floors that trigger alerts. Nothing sits in a dashboard waiting to be discovered.
Common questions
Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.
Profit Intelligence reads your spend, targets and platform health data directly. Nothing is estimated from benchmarks, and every figure can be traced back to the platform it came from.
Your own cost of goods and delivery costs applied, Contribution by channel, campaign and product set, Trend against the prior period and your target, Configurable margin floors per client or channel, and more.
Your account manager loads your cost model and agrees the margin floors that trigger alerts.
Why teams use it
- Know which marketing activity is actually profitable at channel level.
- Catch project margin erosion in-month before billing closes.
- Defend budget decisions with clear commercial evidence in board meetings.
How we set this up with you
Your account manager loads your cost model and agrees the margin floors that trigger alerts.
Our onboarding processWorks alongside
See Profit Intelligence running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call