Workspace setup
Operations & Governance
Team & Departments
Everything owned by a named team.
Departments, owners and colour-coded tags run through the whole platform, so campaigns, briefs and actions always have a home.
Already a customer? Open Team & Departments in your workspace
- 2
- Working areas covered by Team & Departments
- Always on
- Guardrails checked against spend and platform health
- 1-to-1
- Your account manager reviews team & departments with you
- Ensure every marketing action has a named, accountable owner.
- See the overarching marketing plan through one team's shared view.
- Cut out repetitive weekly campaign status meetings entirely.
Structure your workspace once
Create departments, assign members and set owners. Every campaign, brief and recommendation can then be filtered to the team responsible.
- Departments with named owners and members
- Consistent colour coding across every surface
- Filter the calendar, timeline and queues by team
Accountability without chasing
Assignments feed the delivery view and branded email notifications, so people are told what is theirs without another status meeting.
- Assignment notifications by email
- Capacity rolled up per department
- Legend and filters on the campaign timeline
The shift
What changes once Team & Departments is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- Targets, delivery and platform health are checked manually across separate tools.
- The team has to assemble the context behind team & departments by hand.
- Important changes are found late, after time or budget has already been lost.
With Hookology
- Owners see the same live priorities, guardrails and evidence in one operating rhythm.
- Ensure every marketing action has a named, accountable owner.
- See the overarching marketing plan through one team's shared view.
- Cut out repetitive weekly campaign status meetings entirely.
Work owned by everyone is work owned by nobody.
Inside the product
What Team & Departments looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On your workspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- Ensure every marketing action has a named, accountable owner.
- See the overarching marketing plan through one team's shared view.
- Cut out repetitive weekly campaign status meetings entirely.
Workspace setup / Team & Departments
Team & Departments
Northwind Apparel
Team & Departments
Northwind Apparel - last 28 days
Structure your workspace once
38 openDetected2
Departments with named owners and members
Departments with named owners and members
In review3
Consistent colour coding across every surface
Departments with named owners and members
Actioned4
Filter the calendar, timeline and queues by team
Departments with named owners and members
Accountability without chasing
Assignments feed the delivery view and branded email notifications, so people are told what is theirs without another status meeting.
Recent activity
Auto loggedGoogle Ads
Meta
TikTok
How confidence works
Three evidence tiers, so nothing is stuck in 'needs data'
Every Team & Departments finding is labelled with how much evidence sits behind it. As data accumulates it moves up a tier and the recommendation tightens, so thin signals are never presented with the same weight as proven ones.
Tier 1 - Confirmed
Enough of your own history behind the finding
Read straight from your spend, targets and platform health data, with enough volume behind it that Team & Departments states the position rather than hedging it.
Tier 2 - Emerging
Live signal, volume still building
The movement is real but young, so it is surfaced as directional and flagged for a second look before budget or roadmap time is committed to it.
Tier 3 - Modelled
Too little data to measure directly
Estimated from the patterns your own account has already proven, and always labelled as modelled so it is never mistaken for a measured result.
Every finding ends on one of four verdicts
When
Confirmed evidence and material money attached
What happens
It moves to the top of the queue with an owner and the expected impact stated.
When
Worth doing, but needs a slot rather than a scramble
What happens
It is sized and scheduled into the next cycle instead of jumping the queue.
When
Signal forming, evidence still thin
What happens
Tracked daily and escalated automatically the moment it firms up.
When
Noise, or impact too small to be worth an hour
What happens
Closed out with the reason recorded, so it does not resurface every week.
In practice
How Team & Departments works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your spend, targets and platform health data are wired up during onboarding, so Team & Departments works from your own numbers on day one rather than a sample workspace.
Step 2
Structure your workspace once
Create departments, assign members and set owners.
Step 3
Accountability without chasing
Assignments feed the delivery view and branded email notifications, so people are told what is theirs without another status meeting.
Step 4
We review it with you
We set the structure up with you during onboarding and keep it current as your team changes. Nothing sits in a dashboard waiting to be discovered.
Common questions
Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.
Team & Departments reads your spend, targets and platform health data directly. Nothing is estimated from benchmarks, and every figure can be traced back to the platform it came from.
Departments with named owners and members, Consistent colour coding across every surface, Filter the calendar, timeline and queues by team, Assignment notifications by email, and more.
We set the structure up with you during onboarding and keep it current as your team changes.
Why teams use it
- Ensure every marketing action has a named, accountable owner.
- See the overarching marketing plan through one team's shared view.
- Cut out repetitive weekly campaign status meetings entirely.
How we set this up with you
We set the structure up with you during onboarding and keep it current as your team changes.
Our onboarding processWorks alongside
See Team & Departments running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call