Always on
Operations & Governance
Watchtower
The platform checks itself.
Continuous monitoring of every connection, sync and job, written in plain English, with automatic recovery for the failures that fix themselves.
Already a customer? Open Watchtower in your workspace
- 2
- Working areas covered by Watchtower
- Always on
- Guardrails checked against spend and platform health
- 1-to-1
- Your account manager reviews watchtower with you
- Stop acting on incomplete performance data from disconnected platforms.
- Find broken tracking connections in campaign workflows in minutes, not weeks.
- Cut the manual client account health checking your team does today.
Connections re-checked every fifteen minutes
Ad, analytics, search and feed connections are swept on a schedule. Transient failures are retried and cleared without anyone being told; real breaks are raised with what to do about them.
- Fifteen minute sweep across every connection
- Transient errors retried and self-cleared
- Alerts written for humans, not stack traces
Trust the number on the screen
When a source is stale or partial, the platform says so on the affected screens rather than quietly showing an incomplete figure.
- Data quality gate on reported figures
- Sync history with cause and resolution
- Escalation to your account manager when it needs a human
The shift
What changes once Watchtower is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- Targets, delivery and platform health are checked manually across separate tools.
- The team has to assemble the context behind watchtower by hand.
- Important changes are found late, after time or budget has already been lost.
With Hookology
- Owners see the same live priorities, guardrails and evidence in one operating rhythm.
- Stop acting on incomplete performance data from disconnected platforms.
- Find broken tracking connections in campaign workflows in minutes, not weeks.
- Cut the manual client account health checking your team does today.
Software that only breaks quietly is the expensive kind.
Inside the product
What Watchtower looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On your workspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- Stop acting on incomplete performance data from disconnected platforms.
- Find broken tracking connections in campaign workflows in minutes, not weeks.
- Cut the manual client account health checking your team does today.
Workspace / Watchtower
Watchtower
Northwind Apparel
Watchtower
Health scan completed 2 minutes ago
Health score
97
Weighted across five lanes
Anomalies caught
6
This quarter, all resolved
Mean time to detect
18 min
From first unusual reading
Spend protected
£11,240
Since the account went live
Watchtower learns the normal shape of your account, so it flags a 22% drop in add to cart on a Tuesday morning before it becomes a bad month.
How confidence works
Three evidence tiers, so nothing is stuck in 'needs data'
Every Watchtower finding is labelled with how much evidence sits behind it. As data accumulates it moves up a tier and the recommendation tightens, so thin signals are never presented with the same weight as proven ones.
Tier 1 - Confirmed
Enough of your own history behind the finding
Read straight from your spend, targets and platform health data, with enough volume behind it that Watchtower states the position rather than hedging it.
Tier 2 - Emerging
Live signal, volume still building
The movement is real but young, so it is surfaced as directional and flagged for a second look before budget or roadmap time is committed to it.
Tier 3 - Modelled
Too little data to measure directly
Estimated from the patterns your own account has already proven, and always labelled as modelled so it is never mistaken for a measured result.
Every finding ends on one of four verdicts
When
Confirmed evidence and material money attached
What happens
It moves to the top of the queue with an owner and the expected impact stated.
When
Worth doing, but needs a slot rather than a scramble
What happens
It is sized and scheduled into the next cycle instead of jumping the queue.
When
Signal forming, evidence still thin
What happens
Tracked daily and escalated automatically the moment it firms up.
When
Noise, or impact too small to be worth an hour
What happens
Closed out with the reason recorded, so it does not resurface every week.
In practice
How Watchtower works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your spend, targets and platform health data are wired up during onboarding, so Watchtower works from your own numbers on day one rather than a sample workspace.
Step 2
Connections re-checked every fifteen minutes
Ad, analytics, search and feed connections are swept on a schedule.
Step 3
Trust the number on the screen
When a source is stale or partial, the platform says so on the affected screens rather than quietly showing an incomplete figure.
Step 4
We review it with you
We monitor the same alerts you do and fix connection breaks on your behalf. Nothing sits in a dashboard waiting to be discovered.
Common questions
Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.
Watchtower reads your spend, targets and platform health data directly. Nothing is estimated from benchmarks, and every figure can be traced back to the platform it came from.
Fifteen minute sweep across every connection, Transient errors retried and self-cleared, Alerts written for humans, not stack traces, Data quality gate on reported figures, and more.
We monitor the same alerts you do and fix connection breaks on your behalf.
Why teams use it
- Stop acting on incomplete performance data from disconnected platforms.
- Find broken tracking connections in campaign workflows in minutes, not weeks.
- Cut the manual client account health checking your team does today.
How we set this up with you
We monitor the same alerts you do and fix connection breaks on your behalf.
Our onboarding processWorks alongside
See Watchtower running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call