Watchtower

The platform checks itself.

Continuous monitoring of every connection, sync and job, written in plain English, with automatic recovery for the failures that fix themselves.

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Already a customer? Open Watchtower in your workspace

2: Working areas covered by Watchtower
Always on: Guardrails checked against spend and platform health
1-to-1: Your account manager reviews watchtower with you

hookology.ai / watchtower

Stop acting on incomplete data
Find broken connections in minutes, not weeks
Cut the manual health checking your team does today

Connections re-checked every fifteen minutes

Ad, analytics, search and feed connections are swept on a schedule. Transient failures are retried and cleared without anyone being told; real breaks are raised with what to do about them.

Fifteen minute sweep across every connection
Transient errors retried and self-cleared
Alerts written for humans, not stack traces

Trust the number on the screen

When a source is stale or partial, the platform says so on the affected screens rather than quietly showing an incomplete figure.

Data quality gate on reported figures
Sync history with cause and resolution
Escalation to your account manager when it needs a human

The shift

What changes once Watchtower is running

Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.

Before

Targets, delivery and platform health are checked manually across separate tools.
The team has to assemble the context behind watchtower by hand.
Important changes are found late, after time or budget has already been lost.

With Hookology

Owners see the same live priorities, guardrails and evidence in one operating rhythm.
Stop acting on incomplete data
Find broken connections in minutes, not weeks
Cut the manual health checking your team does today

The platform checks itself. The evidence stays visible, the priority stays clear, and your team knows what to do next.

The Hookology approach

Inside the product

What Watchtower looks like on live accounts

Real numbers, real verdicts. Every screen is built from your connected platforms, not sample data, so the first session already reflects your account.

Stop acting on incomplete data
Find broken connections in minutes, not weeks
Cut the manual health checking your team does today

Watchtower detail view — Tap to enlarge and read the detail

In practice

How Watchtower works week to week

From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.

Step 1
We connect your accounts
Your spend, targets and platform health data are wired up during onboarding, so Watchtower works from your own numbers on day one rather than a sample workspace.
Step 2
Connections re-checked every fifteen minutes
Ad, analytics, search and feed connections are swept on a schedule.
Step 3
Trust the number on the screen
When a source is stale or partial, the platform says so on the affected screens rather than quietly showing an incomplete figure.
Step 4
We review it with you
We monitor the same alerts you do and fix connection breaks on your behalf. Nothing sits in a dashboard waiting to be discovered.

Common questions

Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.

Watchtower reads your spend, targets and platform health data directly. Nothing is estimated from benchmarks, and every figure can be traced back to the platform it came from.

Fifteen minute sweep across every connection, Transient errors retried and self-cleared, Alerts written for humans, not stack traces, Data quality gate on reported figures, and more.

We monitor the same alerts you do and fix connection breaks on your behalf.

Why teams use it