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Operations & Governance

Operations & Governance

Tag & GTM Health

Review your live GTM setup.

An on-demand setup audit of the live GTM container version. It checks configuration errors and duplicates inside GTM, not live event firing, site coverage or platform reconciliation.

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Already a customer? Open Tag & GTM Health in your workspace

On demand
Runs on opening the page or pressing Refresh
Live version
Read-only configuration audit inside GTM
No history
Results are not saved as an audit history
hookology.ai / gtm-health
  • Review configuration before relying on your container.
  • Identify possible duplicates within GTM.
  • Re-run the audit after publishing your fixes in GTM.

Audit the published version

Connect GTM read-only and open Tag & GTM Health. The audit reads the live container version when you open the page or press Refresh. No audit history is saved.

  • Read-only GTM connection
  • Live published container version
  • On demand, with no saved history

Find setup issues inside GTM

Review missing configuration, duplicate identifiers inside GTM, Google Ads Conversion Linker and Consent Mode signals. These are configuration findings, not measurements of what fired on your site.

  • Duplicate GA4, Google Ads and Meta identifiers inside GTM
  • Conversion Linker and Consent Mode signals
  • No site-wide or platform reconciliation

Work findings by severity

Find Universal Analytics leftovers, paused tags, tags without firing triggers and generic naming. Each finding names affected tags and a recommended change.

  • Universal Analytics leftovers
  • Paused and untriggered tags
  • Naming and unused-trigger hygiene

The shift

What changes once Tag & GTM Health is running

Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.

Before

  • Container configuration is reviewed tag by tag in GTM.
  • Duplicate identifiers are difficult to compare across tags.
  • Legacy and untriggered tags clutter the live version.

With Hookology

  • The live version is checked against setup rules on demand.
  • Possible duplicates inside GTM appear with affected tag names.
  • Severity and recommendations guide the next GTM review.
A setup audit checks the configuration, not whether every event reached its destination.
Tag & GTM Health

Inside the product

Tag & GTM Health - example findings

Example data, not a live container audit. Your findings come from the selected client's connected GTM container and its live version. This does not measure event firing, coverage or reconciliation.

  • Review configuration before relying on your container.
  • Identify possible duplicates within GTM.
  • Re-run the audit after publishing your fixes in GTM.
hookology.ai / gtm-health

Workspace / Tag & GTM Health

Tag & GTM Health

Northwind Apparel

Tag & GTM Health - example data

Illustrative findings from a live-version setup audit

Audit scope

GTM

Configuration only

Audit timing

On demand

Open page or Refresh

History

Not saved

Re-run after publishing

Universal Analytics tag remainsLegacy page-view tagCritical
Google Ads Conversion Linker missingReview the conversion setupHigh
Meta Pixel identifier duplicatedTwo active tags inside GTMHigh
No Consent Mode signals detectedReview consent configurationMedium
Generic tag nameRename Untitled TagLow

Review affected tags, publish your fixes in GTM, then press Refresh. No live firing or coverage is measured.

In practice

How Tag & GTM Health works week to week

From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.

  1. Step 1

    Connect GTM read-only

    Choose a connected container for the selected client in Data sources. Disconnected containers must be reconnected before auditing.

  2. Step 2

    Audit the live version

    Open Tag & GTM Health or press Refresh to read the published container configuration. No history is saved.

  3. Step 3

    Review findings by severity

    Read configuration, duplicate identifier, consent signal and hygiene findings, with affected tags and recommendations.

  4. Step 4

    Re-run after you publish

    Make and publish your changes in GTM, then press Refresh to check the new live version.

Common questions

When you open the page with a connected container or press Refresh. There is no daily GTM audit job and no saved audit history.

No. It reads the live GTM configuration. It does not inspect traffic, measure coverage or compare events with ad platforms or back-end orders.

Duplicate identifiers inside GTM, including GA4 measurement IDs, Google Ads conversion identifiers and Meta Pixel IDs in Custom HTML and the recognised Meta gallery template. It does not inspect theme apps or hard-coded site pixels.

No. The connection is read-only. Your team makes and publishes changes in GTM, then re-runs the audit.

Why teams use it

  • Review configuration before relying on your container.
  • Identify possible duplicates within GTM.
  • Re-run the audit after publishing your fixes in GTM.

How we set this up with you

Your team reviews the findings, changes and publishes the container in GTM, then re-runs the audit. Hookology does not edit your container or monitor it daily.

Our onboarding process

Works alongside

Revenue Guard

Always-on protection for live spend.

View details

Hook Trace

Everything that changed, and what it did.

View details

KPIs & Goals

One shared set of targets, tracked honestly.

View details

See Tag & GTM Health running on your own data

We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.

Book a discovery call