Operations & Governance
Operations & Governance
Tag & GTM Health
Know your tags are actually firing.
Continuous monitoring of your GTM container, GA4 events and platform pixels, with coverage rates, duplicate detection and reconciliation against what the ad platforms report.
Already a customer? Open Tag & GTM Health in your workspace
- Continuous
- Container and event checks running against live traffic
- Reconciled
- Site events compared with platform and back-end totals
- Named fixes
- Every issue points at the source to change
- Trust the key conversion numbers you optimise against daily.
- Find broken event tracking in hours, not at month end.
- Stop paying for duplicate double-counted campaign conversions.
Coverage, not just presence
It is not enough that a tag exists. Hookology measures what share of sessions and transactions each event actually covers, and points at the template or journey where it drops out.
- Coverage rate per event, not a pass or fail flag
- Missing events isolated to a page type or journey
- Parameter checks on value, currency and item ID
Duplicates and double counting
Theme apps, hard-coded pixels and GTM tags frequently fire the same event twice. Hookology detects the overlap and tells you which source to remove.
- Duplicate fire detection across GTM, theme and app pixels
- Inflation quantified so you know how wrong the numbers are
- Named source to remove, not a generic warning
Reconciled against the platforms
First-party events are compared against platform-reported conversions and against your ecommerce back end, so a tracking gap is never mistaken for a performance collapse.
- Site events versus platform conversions for the same window
- Back-end order counts as the tie breaker
- Feeds Revenue Guard so alerts stay accurate
The shift
What changes once Tag & GTM Health is running
Same team, same accounts. The difference is that the decision is already measured before anyone opens a spreadsheet.
Before
- Tracking is checked once at launch and assumed to be fine forever.
- A theme update silently breaks an event and nobody notices for weeks.
- Platform and back-end numbers disagree and the debate never resolves.
With Hookology
- Coverage measured per event against live traffic every day.
- Duplicates and gaps flagged with the exact source to fix.
- Site, platform and back-end reconciled in one view.
Targets drift quietly. Tag & GTM Health makes the drift visible while there is still time to correct it.
Inside the product
What Tag & GTM Health looks like on live accounts
This walkthrough uses our Northwind Apparel demo account so you can see the screen fully populated. On your workspace the same view is built from your connected platforms, so the first session already reflects your own numbers.
- Trust the key conversion numbers you optimise against daily.
- Find broken event tracking in hours, not at month end.
- Stop paying for duplicate double-counted campaign conversions.
Workspace / Tag & GTM Health
Tag & GTM Health
Northwind Apparel
Tag & GTM Health
Container GTM-NWA9 - checked 14 minutes ago
Tags monitored
17
Across GTM, GA4 and Meta
Site vs platform
94%
Purchases reconciled
Open issues
2
1 duplicate, 1 coverage gap
Fix first: the theme app fires AddToCart alongside GTM, inflating Meta conversions by 42%. Remove the app-level pixel and Meta reporting will realign with Shopify within 48 hours.
In practice
How Tag & GTM Health works week to week
From connecting your accounts to the review call, here is the shape of it, plus the questions teams ask us most before they start.
Step 1
We connect your accounts
Your spend, targets and platform health data are wired up during onboarding, so Tag & GTM Health works from your own numbers on day one rather than a sample workspace.
Step 2
Coverage, not just presence
It is not enough that a tag exists.
Step 3
Duplicates and double counting
Theme apps, hard-coded pixels and GTM tags frequently fire the same event twice.
Step 4
We review it with you
We validate your container at onboarding and monitor it continuously, flagging breaks to your team with the exact fix. Nothing sits in a dashboard waiting to be discovered.
Common questions
Most workspaces are live within a few days of the discovery call. Once your platforms are connected we backfill history, so the first session already shows trends rather than an empty screen.
Tag & GTM Health reads your spend, targets and platform health data directly. Nothing is estimated from benchmarks, and every figure can be traced back to the platform it came from.
Coverage rate per event, not a pass or fail flag, Missing events isolated to a page type or journey, Parameter checks on value, currency and item ID, Duplicate fire detection across GTM, theme and app pixels, and more.
We validate your container at onboarding and monitor it continuously, flagging breaks to your team with the exact fix.
Why teams use it
- Trust the key conversion numbers you optimise against daily.
- Find broken event tracking in hours, not at month end.
- Stop paying for duplicate double-counted campaign conversions.
How we set this up with you
We validate your container at onboarding and monitor it continuously, flagging breaks to your team with the exact fix.
Our onboarding processWorks alongside
See Tag & GTM Health running on your own data
We build the workspace around your accounts and walk you through it together. No self-serve setup, no trial to configure on your own.
Book a discovery call